How we make this list: we compare vendor pricing pages, product documentation and plan limits, and print the month we checked each price. We don’t accept payment for rankings.
QUICK ANSWER
Klaviyo is the best Attentive alternative for most stores in 2026, because it covers email and SMS in one account at a published $20 a month, with a free plan for 250 profiles. Postscript suits Shopify stores, Omnisend is the best value pick at $16 a month, and Twilio suits pay-as-you-go sending at $0.0083 per US SMS segment.
Key takeaways
Klaviyo takes the top spot: the Email plan costs $20 a month for 251 to 500 profiles, with a free plan for 250 profiles (Nov 2026).
2 of the 8 tools here have a free plan, and the cheapest paid start is $0.0083 per US SMS segment on Twilio (Nov 2026).
Attentive does not publish prices; every plan is custom and quoted by sales, with no free plan.
Postscript is built for Shopify stores, with a $0 plan plus a $49 monthly minimum spend, while Klaviyo and Omnisend cover email and SMS together.
Twilio is the only pay-as-you-go pick here, at $0.0083 per US SMS segment with no monthly plan.
Attentive alternatives make sense once the missing price list, not the tool, becomes the problem. Attentive does not publish prices; every plan is custom and quoted by sales, with pricing based on list size, message volume, channels and AI products (Nov 2026). There is no free plan, only a trial arranged through sales. And Attentive is likely more platform than a small store needs, with AI products and enterprise features that a shop with 2,000 subscribers will never use.
This list groups the 8 best Attentive alternatives by the reason people leave: no public price list, and a platform that is too big for a small store. Each pick carries a clear switch-if line, so you can find the tool that fits your store size. Start with our best SMS marketing software for Shopify guide if you want the wider Shopify picture.
Switch if: Switch if you want email and SMS in one account at a published price.
Klaviyo is the pick for stores that sell by email and SMS together. The Email plan starts at $20 a month for 251 to 500 active profiles (Nov 2026), and SMS is billed separately. The free plan includes 250 active profiles, 500 email sends and $5 of SMS and MMS credit a month. Klaviyo pulls orders and browsing into one profile per customer, so a text about a restock reaches the people who bought the product.
The catch is the billing model. Klaviyo charges for every profile you can email, whether you mailed them or not, so a bloated list costs real money. There is no annual discount, and SMS is billed separately. Pick Klaviyo when email and SMS drive real revenue for your store, and pick Omnisend when your budget is tighter and $16 a month fits better.
Starting priceStarter: $0/month plus per-message fees ($…
Free planNo
Free trial30 days
PlatformsWeb, Shopify app, API
Switch if: Switch if you run a Shopify store and want SMS built for it.
Postscript is the pick when your store runs on Shopify and SMS is a sales channel, not an afterthought. The Starter plan costs $0 a month plus per-message fees, with a $49 monthly minimum spend (Nov 2026), and Growth costs $100 a month while Professional costs $500. A 30-day trial lets a store test the full product. Postscript reads Shopify orders, so a text about an abandoned cart goes to the right customer.
The catch is the platform limit. Postscript is limited to Shopify stores, so a store on WooCommerce or another platform cannot use it. Carrier fees add to the listed per-message rates, and email is still in phased rollout. Pick Postscript when your store runs on Shopify and SMS drives revenue, and pick Klaviyo when you need email and SMS together on any platform.
Starting price$16/month billed monthly (Standard, up to …
Free planYes
Free trialNot confirmed
PlatformsWeb, API
Switch if: Switch if you want email and SMS together at $16 a month.
Omnisend is the value pick for stores that want Klaviyo-style automation without Klaviyo prices. Standard starts at $16 a month for up to 500 contacts (Nov 2026), and the free plan covers 250 contacts with 500 emails a month plus 500 web push notifications. Omnisend puts its full automation features on every plan, including free, with prebuilt flows for welcome, abandoned cart and post-purchase.
The catch is the send cap and the SMS billing. Standard caps sends at 12 times your contact count, so a store that mails daily will hit the ceiling and need Pro at $59 a month. SMS is also a Pro-only feature for accounts that signed up after May 4, 2026, and SMS uses paid credits on top. Pick Omnisend when your store is small and $16 a month fits the budget, and pick Klaviyo when email revenue justifies the higher bill.
Starting price$29/month (toll-free, 500 credits) or $39/…
Free planNo
Free trialFree trial (no credit card)
PlatformsWeb, iOS, Android, API
Switch if: Switch if Attentive is more platform than your store needs.
SimpleTexting is the pick when you want simple SMS without a learning curve. The entry plan costs $39 a month for 500 credits including a local number (Nov 2026), and plans scale by monthly credits, with annual billing saving 20%. Extra users and numbers cost more, and carrier fees are passed through.
The catch is the geography and the fees. SimpleTexting is only available in the US and Canada, and a local number fee is added to the base credit price. Pick SimpleTexting when your business is in the US or Canada and you want simple SMS at a clear price, and pick EZ Texting when you want a lower entry price.
Starting price$25/month (Launch), or $20/month billed an…
Free planNo
Free trial14 days
PlatformsWeb, iOS, Android, API
Switch if: Switch if you want the lowest monthly SMS price.
EZ Texting is the pick when you want the lowest monthly SMS price on this list. The Launch plan costs $25 a month, or $20 a month on annual billing (Nov 2026), and plans scale by contact count and number type. Each SMS uses one credit and an MMS uses three, and a 14-day trial lets a business test the product.
The catch is the fees and the credits. The entry plan includes few credits and a telecom fee, and extra users cost more on lower plans. Pick EZ Texting when your budget is tight and $20 a month on annual billing fits, and pick SimpleTexting when you want a local number included and simpler credit math.
Switch if: Switch if you send high volumes and want all features on every plan.
Textedly is the pick when you send a lot of texts and want every feature on every plan. The Basic plan costs $29 a month for 500 messages (Nov 2026), and plans scale by monthly message volume, from 500 up to 300,000 messages. All features are included on every plan, and extra teammates cost $10 a month each.
The catch is the add-ons and the fees. Each extra teammate adds a monthly fee, and many add-ons can raise the total cost. A telecom surcharge of $8 a month applies on the Basic plan. Pick Textedly when you send high volumes and want all features on every plan, and pick EZ Texting when your volume is small and $20 a month fits better.
Starting price$0.0083 per US SMS segment, plus carrier fees
Free planNo
Free trialFree trial, no credit card required
PlatformsWeb, API
Switch if: Switch if you want to pay per message with no monthly plan.
Twilio is the pick when you want to pay per message with no monthly plan. US SMS costs $0.0083 per segment, plus carrier fees (Nov 2026), and US numbers cost $1.15 a month for a long code and $2.15 a month for toll-free. Volume discounts apply as usage grows.
The catch is the work. Twilio requires developer work for most marketing use cases, and the total cost is harder to predict because of carrier, Meta and add-on fees. US texting also requires registration and compliance steps before sending. Pick Twilio when you have a developer and your volume is low or spiky, and pick Omnisend when you want a ready-made marketing tool with no code.
Switch if: Switch if you want onboarding help with your first SMS campaigns.
SlickText is the pick when you want simple SMS campaigns with onboarding help. The entry plan costs $29 a month for 500 credits (Nov 2026), and tiers scale by monthly credits, from 500 up to 50,000. Annual billing gives two months free, and carrier fees are passed through without markup.
The catch is the geography and the extras. SlickText is US and Canada only, and RCS requires a setup and annual fee. Pick SlickText when your business is in the US or Canada and you want onboarding help with your first campaigns, and pick SimpleTexting when you want a local number included in the price.
We compared vendor pricing pages, documentation and plan limits, and checked every price in Nov 2026.
Criterion
Weight
What we looked at
Published price and plan size
30%
Attentive's main fault is the missing price list, so we priced each tool at 500 contacts and checked whether the plan fits a small store.
Free plan size
25%
Attentive has no free plan, so we compared free contact caps, message limits and send allowances directly against that bar.
Email plus SMS in one account
25%
Most stores want email and text together, so we weighed tools that cover both channels against SMS-only tools.
Ease of use and compliance
20%
SMS needs consent, registration and carrier rules, so we checked onboarding help, compliance steps and support.
What is the cheapest Attentive alternative?
Omnisend is the cheapest Attentive alternative for most stores, at $16 a month for the Standard plan with up to 500 contacts (Nov 2026). Klaviyo follows at $20 a month, and EZ Texting at $25. Omnisend and Klaviyo cover email and SMS together, while EZ Texting is SMS only, and Twilio charges $0.0083 per US SMS segment with no monthly plan. See our best cheap SMS marketing software guide for the wider cheap end.
What is the best free Attentive alternative?
Yes. Klaviyo, Textedly and Omnisend have free plans, so 3 of the 8 tools here cost nothing to start (Nov 2026). Klaviyo covers 250 profiles with 500 email sends a month, Omnisend covers 250 contacts with 500 emails a month, and Textedly has a free plan with limited messages. All three beat Attentive, which has no free plan and only a trial arranged through sales. Free plans limit contacts and sends, so check the cap before you build a campaign on one.
Why do people leave Attentive?
People leave Attentive for two reasons: the missing price list and the platform size. Attentive does not publish prices, so every plan is custom and quoted by sales, which makes budgeting hard for a small store. It is also likely more platform than a small store needs, with AI products and enterprise features that a shop with 2,000 subscribers will never use. Klaviyo, Omnisend and Postscript publish prices and start smaller, while SimpleTexting, EZ Texting and Textedly are simpler tools built for small senders.
Can I move my SMS list from Attentive to another tool?
Yes, and most of the tools here offer free migration help. Klaviyo, Omnisend and Postscript all import your Attentive subscriber list, segments and campaign history, and most keep your short code or toll-free number running through the move. Export your list with consent status and segments before you switch, and keep your Attentive account active for a month so you can check that campaigns and automations still work. Switching costs a weekend of setup, not your list.
Frequently asked questions
What is the best Attentive alternative in 2026?
Klaviyo is the best Attentive alternative for most stores in 2026, because it covers email and SMS in one account at a published $20 a month, with a free plan for 250 profiles. Postscript is the best pick for Shopify stores, Omnisend is the best value pick at $16 a month, and Twilio is the best pick for pay-as-you-go sending at $0.0083 per US SMS segment.
Is there a free Attentive alternative?
Yes. Klaviyo and Omnisend have free plans, so 2 of the 8 tools here cost nothing to start (Nov 2026). Klaviyo covers 250 profiles with 500 email sends a month, and Omnisend covers 250 contacts with 500 emails a month. Textedly offers a 14-day trial with 50 messages. Attentive has no free plan, only a trial arranged through sales.
What is the cheapest Attentive alternative?
Twilio is the cheapest Attentive alternative for low-volume senders, at $0.0083 per US SMS segment with no monthly plan (Nov 2026). Omnisend is the cheapest monthly plan at $16 a month, and Klaviyo follows at $20 a month. Remember that Twilio needs developer work and adds carrier fees, so a non-technical store will pay less in time on Omnisend or Klaviyo.
Is Postscript only for Shopify stores?
Yes. Postscript is built for Shopify stores, with a Starter plan at $0 a month plus per-message fees and a $49 monthly minimum spend (Nov 2026). Growth costs $100 a month and Professional $500, each with lower per-message rates and more features. Postscript is limited to Shopify stores, so a store on another platform should pick Klaviyo or Omnisend instead.
How much does Klaviyo cost?
Yes. Klaviyo Email starts at $20 a month for 251 to 500 active profiles (Nov 2026), and SMS is billed separately on top of email. The free plan includes 250 active profiles, 500 email sends and $5 of SMS and MMS credit a month. Klaviyo charges for every profile you can email, whether you mailed them or not, so a bloated list costs real money.
Does Omnisend include automation on the free plan?
Yes. Omnisend Standard costs $16 a month for up to 500 contacts (Nov 2026), and the free plan covers 250 contacts with 500 emails a month plus 500 web push notifications. Unlike most tools here, Omnisend puts its full automation features on every plan, including free, and it ships prebuilt flows for welcome, abandoned cart and post-purchase messages.
Can I switch SMS tools later without losing my subscribers?
Yes. Every tool on this list imports subscriber lists from a file or from another platform, and most offer free migration help on paid plans. Export your list with consent status and segments before you move, and keep your Attentive account active for a month so you can check that campaigns and automations still work. Switching costs a weekend of setup, not your list.
Final verdict
Pick Klaviyo if email and SMS drive real revenue for your store.
Pick Postscript if your store runs on Shopify and SMS drives revenue.
Pick Omnisend if your store is small and $16 a month fits the budget.
Pick SimpleTexting if you want simple SMS at a clear price in the US or Canada.
Pick EZ Texting if your budget is tight and $20 a month fits.
Pick Textedly if you send high volumes and want all features on every plan.
Pick Twilio if you have a developer and your volume is low or spiky.
Pick SlickText if you want onboarding help with your first SMS campaigns.
Looking for the best SMS marketing software? We compared 10 options on pricing, free plans, key features and trade-offs so you can pick the right one fast.