SMS MARKETING SOFTWARE

8 Best Attentive Alternatives in 2026

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How we make this list: we compare vendor pricing pages, product documentation and plan limits, and print the month we checked each price. We don’t accept payment for rankings.

8 Best Attentive Alternatives in 2026
QUICK ANSWER

Klaviyo is the best Attentive alternative for most stores in 2026, because it covers email and SMS in one account at a published $20 a month, with a free plan for 250 profiles. Postscript suits Shopify stores, Omnisend is the best value pick at $16 a month, and Twilio suits pay-as-you-go sending at $0.0083 per US SMS segment.

Key takeaways

  • Klaviyo takes the top spot: the Email plan costs $20 a month for 251 to 500 profiles, with a free plan for 250 profiles (Nov 2026).
  • 2 of the 8 tools here have a free plan, and the cheapest paid start is $0.0083 per US SMS segment on Twilio (Nov 2026).
  • Attentive does not publish prices; every plan is custom and quoted by sales, with no free plan.
  • Postscript is built for Shopify stores, with a $0 plan plus a $49 monthly minimum spend, while Klaviyo and Omnisend cover email and SMS together.
  • Twilio is the only pay-as-you-go pick here, at $0.0083 per US SMS segment with no monthly plan.

Attentive alternatives make sense once the missing price list, not the tool, becomes the problem. Attentive does not publish prices; every plan is custom and quoted by sales, with pricing based on list size, message volume, channels and AI products (Nov 2026). There is no free plan, only a trial arranged through sales. And Attentive is likely more platform than a small store needs, with AI products and enterprise features that a shop with 2,000 subscribers will never use.

This list groups the 8 best Attentive alternatives by the reason people leave: no public price list, and a platform that is too big for a small store. Each pick carries a clear switch-if line, so you can find the tool that fits your store size. Start with our best SMS marketing software for Shopify guide if you want the wider Shopify picture.

Quick comparison

ToolBest forStarting priceFree planStandout feature
KlaviyoBest overall for stores that sell by email and SMS$20/mo (Email, 251-500 profiles)Yes, 250 profilesPurchase data drives every segment
PostscriptBest SMS platform built for Shopify$0 + $49/mo minimum spendNo (30-day trial)$0 plan plus $49 monthly minimum spend
OmnisendBest ecommerce value with email and SMS$16/mo (Standard, 500 contacts)Yes, 250 contactsFull automation on every plan
SimpleTextingBest simple SMS for small businesses$39/mo (500 credits)No (trial)500 credits with a local number included
EZ TextingBest cheap SMS with a low entry price$25/mo (Launch, $20 annual)No (14-day trial)Launch plan at $20 a month on annual billing
TextedlyBest for high-volume texting at a flat rate$29/mo (Basic, 500 messages)No (14-day trial)All features on every plan
TwilioBest pay-as-you-go SMS for developers$0.0083 per US SMS segmentNo (trial)$0.0083 per US SMS segment
SlickTextBest for simple campaigns in the US and Canada$29/mo (500 credits)No (14-day trial)500 credits with onboarding included

Is your product missing or out of date?

We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.

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The 8 best attentive alternatives

Price ladder

Starting prices, cheapest first
  1. #3Omnisend$16/moFREE
  2. #1Klaviyo$20/moFREE
  3. #5EZ Texting$25/mo
  4. #6Textedly$29/mo
  5. #8SlickText$29/mo
  6. #4SimpleTexting$39/mo
  7. #2Postscript$49/mo
  8. #7TwilioNot confirmed

Starting prices from the comparison table below. Unconfirmed monthly figures show as “Not confirmed”.

Show:

A clear public price

Klaviyo

Best overall for stores that sell by email and SMS
$20/mo(Email, 251-500 profiles)
Visit klaviyo.com
Starting price$20/month (Email plan, 251-500 profiles)
Free planYes
Free trialNot confirmed
PlatformsWeb, API

Switch if: Switch if you want email and SMS in one account at a published price.

Klaviyo is the pick for stores that sell by email and SMS together. The Email plan starts at $20 a month for 251 to 500 active profiles (Nov 2026), and SMS is billed separately. The free plan includes 250 active profiles, 500 email sends and $5 of SMS and MMS credit a month. Klaviyo pulls orders and browsing into one profile per customer, so a text about a restock reaches the people who bought the product.

The catch is the billing model. Klaviyo charges for every profile you can email, whether you mailed them or not, so a bloated list costs real money. There is no annual discount, and SMS is billed separately. Pick Klaviyo when email and SMS drive real revenue for your store, and pick Omnisend when your budget is tighter and $16 a month fits better.

What we like

  • Email and SMS in one account
  • Deepest purchase-data segmentation here
  • Free plan with 250 profiles

Watch out for

  • You pay for every emailable profile
  • No annual billing discount
  • SMS is billed separately
Read the full Klaviyo overview →

Built for Shopify stores

Postscript

Best SMS platform built for Shopify
$49/mo$0 + minimum spend
Visit postscript.io
Starting priceStarter: $0/month plus per-message fees ($…
Free planNo
Free trial30 days
PlatformsWeb, Shopify app, API

Switch if: Switch if you run a Shopify store and want SMS built for it.

Postscript is the pick when your store runs on Shopify and SMS is a sales channel, not an afterthought. The Starter plan costs $0 a month plus per-message fees, with a $49 monthly minimum spend (Nov 2026), and Growth costs $100 a month while Professional costs $500. A 30-day trial lets a store test the full product. Postscript reads Shopify orders, so a text about an abandoned cart goes to the right customer.

The catch is the platform limit. Postscript is limited to Shopify stores, so a store on WooCommerce or another platform cannot use it. Carrier fees add to the listed per-message rates, and email is still in phased rollout. Pick Postscript when your store runs on Shopify and SMS drives revenue, and pick Klaviyo when you need email and SMS together on any platform.

What we like

  • Built for Shopify stores from the ground up
  • $0 plan plus $49 monthly minimum spend
  • Reads Shopify orders and browsing data

Watch out for

  • Limited to Shopify stores
  • Carrier fees add to per-message rates
  • Email still in phased rollout
Read the full Postscript overview →

A clear public price

Omnisend

Best ecommerce value with email and SMS
$16/mo(Standard, 500 contacts)
Visit omnisend.com
Starting price$16/month billed monthly (Standard, up to …
Free planYes
Free trialNot confirmed
PlatformsWeb, API

Switch if: Switch if you want email and SMS together at $16 a month.

Omnisend is the value pick for stores that want Klaviyo-style automation without Klaviyo prices. Standard starts at $16 a month for up to 500 contacts (Nov 2026), and the free plan covers 250 contacts with 500 emails a month plus 500 web push notifications. Omnisend puts its full automation features on every plan, including free, with prebuilt flows for welcome, abandoned cart and post-purchase.

The catch is the send cap and the SMS billing. Standard caps sends at 12 times your contact count, so a store that mails daily will hit the ceiling and need Pro at $59 a month. SMS is also a Pro-only feature for accounts that signed up after May 4, 2026, and SMS uses paid credits on top. Pick Omnisend when your store is small and $16 a month fits the budget, and pick Klaviyo when email revenue justifies the higher bill.

What we like

  • Full automation features on the free plan
  • Prebuilt ecommerce flows included
  • Low $16 starting price

Watch out for

  • Standard caps sends at 12 times contacts
  • SMS needs the $59 Pro plan for new accounts
  • Billable contacts include non-subscribers
Read the full Omnisend overview →

A smaller platform for small stores

SimpleTexting

Best simple SMS for small businesses
$39/mo(500 credits)
Visit simpletexting.com
Starting price$29/month (toll-free, 500 credits) or $39/…
Free planNo
Free trialFree trial (no credit card)
PlatformsWeb, iOS, Android, API

Switch if: Switch if Attentive is more platform than your store needs.

SimpleTexting is the pick when you want simple SMS without a learning curve. The entry plan costs $39 a month for 500 credits including a local number (Nov 2026), and plans scale by monthly credits, with annual billing saving 20%. Extra users and numbers cost more, and carrier fees are passed through.

The catch is the geography and the fees. SimpleTexting is only available in the US and Canada, and a local number fee is added to the base credit price. Pick SimpleTexting when your business is in the US or Canada and you want simple SMS at a clear price, and pick EZ Texting when you want a lower entry price.

What we like

  • Simple setup, no developer work
  • Local number included in the price
  • Annual billing saves 20% on credits

Watch out for

  • Only available in the US and Canada
  • Local number fee added to the base price
  • Carrier fees passed through
Read the full SimpleTexting overview →

EZ Texting

Best cheap SMS with a low entry price
$25/mo(Launch, $20 annual)
Visit eztexting.com
Starting price$25/month (Launch), or $20/month billed an…
Free planNo
Free trial14 days
PlatformsWeb, iOS, Android, API

Switch if: Switch if you want the lowest monthly SMS price.

EZ Texting is the pick when you want the lowest monthly SMS price on this list. The Launch plan costs $25 a month, or $20 a month on annual billing (Nov 2026), and plans scale by contact count and number type. Each SMS uses one credit and an MMS uses three, and a 14-day trial lets a business test the product.

The catch is the fees and the credits. The entry plan includes few credits and a telecom fee, and extra users cost more on lower plans. Pick EZ Texting when your budget is tight and $20 a month on annual billing fits, and pick SimpleTexting when you want a local number included and simpler credit math.

What we like

  • Lowest monthly SMS price here
  • 14-day trial before you pay
  • Scales by contacts and number type

Watch out for

  • Entry plan includes few credits
  • Telecom fee added to the base price
  • Extra users cost more on lower plans
Read the full EZ Texting overview →

Textedly

Best for high-volume texting at a flat rate
$29/mo(Basic, 500 messages)
Visit textedly.com
Starting price$29/month (Basic, 500 messages)
Free planNo
Free trialFree trial (50 messages, 1 keyword)
PlatformsWeb, API

Switch if: Switch if you send high volumes and want all features on every plan.

Textedly is the pick when you send a lot of texts and want every feature on every plan. The Basic plan costs $29 a month for 500 messages (Nov 2026), and plans scale by monthly message volume, from 500 up to 300,000 messages. All features are included on every plan, and extra teammates cost $10 a month each.

The catch is the add-ons and the fees. Each extra teammate adds a monthly fee, and many add-ons can raise the total cost. A telecom surcharge of $8 a month applies on the Basic plan. Pick Textedly when you send high volumes and want all features on every plan, and pick EZ Texting when your volume is small and $20 a month fits better.

What we like

  • All features on every plan
  • Scales to 300,000 messages a month
  • Flat rate, no credit meter to watch

Watch out for

  • Extra teammates cost $10 a month each
  • Add-ons can raise the total cost
  • Telecom surcharge on the Basic plan
Read the full Textedly overview →

Pay as you go

Twilio

Best pay-as-you-go SMS for developers
$0.0083 per US SMS segment
Visit twilio.com
Starting price$0.0083 per US SMS segment, plus carrier fees
Free planNo
Free trialFree trial, no credit card required
PlatformsWeb, API

Switch if: Switch if you want to pay per message with no monthly plan.

Twilio is the pick when you want to pay per message with no monthly plan. US SMS costs $0.0083 per segment, plus carrier fees (Nov 2026), and US numbers cost $1.15 a month for a long code and $2.15 a month for toll-free. Volume discounts apply as usage grows.

The catch is the work. Twilio requires developer work for most marketing use cases, and the total cost is harder to predict because of carrier, Meta and add-on fees. US texting also requires registration and compliance steps before sending. Pick Twilio when you have a developer and your volume is low or spiky, and pick Omnisend when you want a ready-made marketing tool with no code.

What we like

  • Pay per message, no monthly plan
  • Cheapest per-message rate here
  • Scales from 1 text to 1 million

Watch out for

  • Requires developer work
  • Total cost hard to predict with fees
  • US registration and compliance steps needed
Read the full Twilio overview →

A smaller platform for small stores

SlickText

Best for simple campaigns in the US and Canada
$29/mo(500 credits)
Visit slicktext.com
Starting price$29/month for 500 credits
Free planNo
Free trial14 days
PlatformsWeb, iOS, Android, API

Switch if: Switch if you want onboarding help with your first SMS campaigns.

SlickText is the pick when you want simple SMS campaigns with onboarding help. The entry plan costs $29 a month for 500 credits (Nov 2026), and tiers scale by monthly credits, from 500 up to 50,000. Annual billing gives two months free, and carrier fees are passed through without markup.

The catch is the geography and the extras. SlickText is US and Canada only, and RCS requires a setup and annual fee. Pick SlickText when your business is in the US or Canada and you want onboarding help with your first campaigns, and pick SimpleTexting when you want a local number included in the price.

What we like

  • Onboarding help on every plan
  • Annual billing gives two months free
  • Carrier fees passed through without markup

Watch out for

  • US and Canada only
  • RCS needs a setup and annual fee
  • Credits scale fast with volume
Read the full SlickText overview →

How we chose

We compared vendor pricing pages, documentation and plan limits, and checked every price in Nov 2026.

CriterionWeightWhat we looked at
Published price and plan size30%Attentive's main fault is the missing price list, so we priced each tool at 500 contacts and checked whether the plan fits a small store.
Free plan size25%Attentive has no free plan, so we compared free contact caps, message limits and send allowances directly against that bar.
Email plus SMS in one account25%Most stores want email and text together, so we weighed tools that cover both channels against SMS-only tools.
Ease of use and compliance20%SMS needs consent, registration and carrier rules, so we checked onboarding help, compliance steps and support.

What is the cheapest Attentive alternative?

Omnisend is the cheapest Attentive alternative for most stores, at $16 a month for the Standard plan with up to 500 contacts (Nov 2026). Klaviyo follows at $20 a month, and EZ Texting at $25. Omnisend and Klaviyo cover email and SMS together, while EZ Texting is SMS only, and Twilio charges $0.0083 per US SMS segment with no monthly plan. See our best cheap SMS marketing software guide for the wider cheap end.

What is the best free Attentive alternative?

Yes. Klaviyo, Textedly and Omnisend have free plans, so 3 of the 8 tools here cost nothing to start (Nov 2026). Klaviyo covers 250 profiles with 500 email sends a month, Omnisend covers 250 contacts with 500 emails a month, and Textedly has a free plan with limited messages. All three beat Attentive, which has no free plan and only a trial arranged through sales. Free plans limit contacts and sends, so check the cap before you build a campaign on one.

Why do people leave Attentive?

People leave Attentive for two reasons: the missing price list and the platform size. Attentive does not publish prices, so every plan is custom and quoted by sales, which makes budgeting hard for a small store. It is also likely more platform than a small store needs, with AI products and enterprise features that a shop with 2,000 subscribers will never use. Klaviyo, Omnisend and Postscript publish prices and start smaller, while SimpleTexting, EZ Texting and Textedly are simpler tools built for small senders.

Can I move my SMS list from Attentive to another tool?

Yes, and most of the tools here offer free migration help. Klaviyo, Omnisend and Postscript all import your Attentive subscriber list, segments and campaign history, and most keep your short code or toll-free number running through the move. Export your list with consent status and segments before you switch, and keep your Attentive account active for a month so you can check that campaigns and automations still work. Switching costs a weekend of setup, not your list.

Frequently asked questions

What is the best Attentive alternative in 2026?

Klaviyo is the best Attentive alternative for most stores in 2026, because it covers email and SMS in one account at a published $20 a month, with a free plan for 250 profiles. Postscript is the best pick for Shopify stores, Omnisend is the best value pick at $16 a month, and Twilio is the best pick for pay-as-you-go sending at $0.0083 per US SMS segment.

Is there a free Attentive alternative?

Yes. Klaviyo and Omnisend have free plans, so 2 of the 8 tools here cost nothing to start (Nov 2026). Klaviyo covers 250 profiles with 500 email sends a month, and Omnisend covers 250 contacts with 500 emails a month. Textedly offers a 14-day trial with 50 messages. Attentive has no free plan, only a trial arranged through sales.

What is the cheapest Attentive alternative?

Twilio is the cheapest Attentive alternative for low-volume senders, at $0.0083 per US SMS segment with no monthly plan (Nov 2026). Omnisend is the cheapest monthly plan at $16 a month, and Klaviyo follows at $20 a month. Remember that Twilio needs developer work and adds carrier fees, so a non-technical store will pay less in time on Omnisend or Klaviyo.

Is Postscript only for Shopify stores?

Yes. Postscript is built for Shopify stores, with a Starter plan at $0 a month plus per-message fees and a $49 monthly minimum spend (Nov 2026). Growth costs $100 a month and Professional $500, each with lower per-message rates and more features. Postscript is limited to Shopify stores, so a store on another platform should pick Klaviyo or Omnisend instead.

How much does Klaviyo cost?

Yes. Klaviyo Email starts at $20 a month for 251 to 500 active profiles (Nov 2026), and SMS is billed separately on top of email. The free plan includes 250 active profiles, 500 email sends and $5 of SMS and MMS credit a month. Klaviyo charges for every profile you can email, whether you mailed them or not, so a bloated list costs real money.

Does Omnisend include automation on the free plan?

Yes. Omnisend Standard costs $16 a month for up to 500 contacts (Nov 2026), and the free plan covers 250 contacts with 500 emails a month plus 500 web push notifications. Unlike most tools here, Omnisend puts its full automation features on every plan, including free, and it ships prebuilt flows for welcome, abandoned cart and post-purchase messages.

Can I switch SMS tools later without losing my subscribers?

Yes. Every tool on this list imports subscriber lists from a file or from another platform, and most offer free migration help on paid plans. Export your list with consent status and segments before you move, and keep your Attentive account active for a month so you can check that campaigns and automations still work. Switching costs a weekend of setup, not your list.

Final verdict

  • Pick Klaviyo if email and SMS drive real revenue for your store.
  • Pick Postscript if your store runs on Shopify and SMS drives revenue.
  • Pick Omnisend if your store is small and $16 a month fits the budget.
  • Pick SimpleTexting if you want simple SMS at a clear price in the US or Canada.
  • Pick EZ Texting if your budget is tight and $20 a month fits.
  • Pick Textedly if you send high volumes and want all features on every plan.
  • Pick Twilio if you have a developer and your volume is low or spiky.
  • Pick SlickText if you want onboarding help with your first SMS campaigns.
Sources we checked (18)
  1. Attentive pricing checked November 2026
  2. Attentive website checked November 2026
  3. Klaviyo pricing checked November 2026
  4. Klaviyo website checked November 2026
  5. Postscript pricing checked November 2026
  6. Postscript website checked November 2026
  7. Omnisend pricing checked November 2026
  8. Omnisend website checked November 2026
  9. SimpleTexting pricing checked November 2026
  10. SimpleTexting website checked November 2026
  11. EZ Texting pricing checked November 2026
  12. EZ Texting website checked November 2026
  13. Textedly pricing checked November 2026
  14. Textedly website checked November 2026
  15. Twilio pricing checked November 2026
  16. Twilio website checked November 2026
  17. SlickText pricing checked November 2026
  18. SlickText website checked November 2026

Is your product missing or out of date?

We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.

Request a listing
Shamim · Founder, Appterly

Shamim is the founder of Appterly and the author of every guide on this site.

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