8 Best ActiveCampaign Alternatives in 2026

Brevo is the cheapest ActiveCampaign alternative for teams who start paying. Starter costs $9 a month for 5,000 emails, against ActiveCampaign Starter at $15 a month billed annually, and you pay by emails sent rather than contacts stored. The same account covers SMS, WhatsApp and a basic CRM, and the API handles transactional mail.

The catch is automation depth. ActiveCampaign's builder handles branching and lead scoring, while Brevo locks automation behind Standard at $18 a month. The free plan caps sends at 300 emails a day, and Starter keeps Brevo branding unless you pay for removal.

Klaviyo is the pick for store owners leaving ActiveCampaign. The free plan covers 250 active profiles and 500 email sends a month, and the Email plan starts at $20 a month for 251 to 500 profiles. Flows trigger on profile events such as browse, cart and purchase, and segments update as behavior changes, which fits trial-to-paid nudges and win-back mail.

The catch is the price curve. Klaviyo bills by active profiles, so a growing list raises the bill even when send volume stays flat. SMS is a separate credit meter, and the store-first design means a B2B team pays for ecommerce reporting it never opens.

Drip suits a team that leaves ActiveCampaign because the tier walls got in the way. It starts at $39 a month for up to 2,500 people, and every plan includes unlimited email sends, up to 50 workflows, dynamic segments, split-path workflow testing and popups. There are no feature tiers to climb, so a workflow you build on day one still runs when the list triples.

The catch is the price and the missing free plan. At $39 a month it costs more than ActiveCampaign Starter, and the only free entry is a 14-day trial. The data model is shaped around orders and carts, so a B2B team must map its own events onto that model.

Mailchimp is the pick when ActiveCampaign's integration list runs out. It links to more than 300 tools, including Shopify, WooCommerce, Square and QuickBooks, so sales data can shape who gets which email. Essentials starts at $13 a month for up to 500 contacts, below ActiveCampaign Starter, and the free plan covers 250 contacts and 500 emails a month.

The catch is the price curve and the thin free plan. Costs climb steeply as the list grows, and Mailchimp counts unsubscribed contacts toward your bill. The free plan has no automation at all, so a team that relied on ActiveCampaign flows will pay before any flow runs.

GetResponse is the all-in-one pick for leavers who want more than email for their money. Starter starts at $19 a month for 1,000 contacts and adds landing pages, forms, popups and AI content tools to the email core. Higher plans add webinars, a website builder and courses. The free plan covers 500 contacts and 2,500 emails a month.

The catch is Starter's single automation workflow. One welcome series uses it up, so real automation starts on Marketer at $59 a month, above ActiveCampaign Plus at $49. The free plan also switches automation off after the 14-day premium window and carries GetResponse branding.

Omnisend is the ecommerce pick for ActiveCampaign leavers. Its free plan covers 250 contacts and 500 emails a month and includes the full automation features, with prebuilt flows for abandoned carts, welcome series and post-purchase mail. Standard starts at $16 a month for 500 contacts with 6,000 emails, and email, SMS and push sit in one account.

The catch is the store focus. If you do not sell online, much of its strength goes unused, and the free plan's 500-email cap runs out fast. SMS costs extra through credits, and new customers need Pro plus a paid SMS subscription to send texts.

Kit is the pick for creators leaving ActiveCampaign because its free plan is the largest here. The Newsletter plan covers up to 10,000 subscribers with unlimited broadcasts, landing pages and forms, while ActiveCampaign has no free plan at all. Paid plans add sequences, visual automations and paid recommendations for creators who sell digital products.

The catch is the price jump when you do pay. Creator starts at $39 a month for up to 1,000 subscribers, above ActiveCampaign Starter at $15. The free plan also limits automation, so a creator who needs sequences pays sooner than the 10,000-subscriber cap suggests. Kit has no SMS channel and no CRM.

Sender gives an ActiveCampaign leaver the longest free runway with automation included. The free plan covers 2,500 subscribers and 15,000 emails a month, with automation, segmentation, landing pages and 24/7 support included. Standard starts at $9 a month, below ActiveCampaign Starter at $15.

The catch is automation depth and the shorter integration list. ActiveCampaign's builder handles branching and lead scoring, while Sender's automation stays simpler. SMS is a prepaid add-on rather than part of the email plans, and free emails carry Sender branding until you upgrade.