What is YouScan?
YouScan is a social listening platform that uses AI to analyze what people post about brands, products and topics, including what appears in their images. Beyond text mentions, it can find posts where a brand logo shows up in a photo, which helps marketers spot product use and brand exposure that keyword searches miss. An AI agent called Insights Copilot answers questions about your data in plain language.
YouScan sells two plans. Starter has a published price and targets startups and smaller businesses, while Unlimited is configured for brands and agencies with larger needs. Both plans include unlimited users and alerts, and trying the product starts with a demo account set up by the YouScan team. Typical users are brand managers, insights teams, social media managers and agencies that report on consumer conversations.
YouScan at a glance
How does YouScan work?
- Create topics
Set up text-based search queries for your brand, competitors or category. On the Unlimited plan, you can also collect data by image content and audience attributes.
- Collect and tag mentions
YouScan gathers matching posts and applies aspect-based sentiment, trend detection and word clouds.
- Ask Insights Copilot
Ask the AI agent questions such as what drove a spike or what customers dislike, and get summarized answers.
- Share results
Send alerts to Slack, Microsoft Teams or WhatsApp, build dashboards and show live mentions on a big screen with Mention Wall.
YouScan key features
Visual Insights
Image recognition collects posts based on what appears in pictures, such as brand logos, so you can track visual brand presence. It is included on the Unlimited plan.
Insights Copilot
An AI agent that answers questions about your mentions. Starter includes 10 questions per month, and Unlimited has no cap.
Aspect sentiment analysis
Sentiment is broken down by aspect, such as price or service, rather than a single score per post.
Trend detection
Flags unusual changes in mention volume or themes so you can react quickly.
Audience Insights
Analyze who is talking about your brand by audience attributes, available on the Unlimited plan.
Messaging integrations and alerts
Unlimited alerts plus delivery to Slack, Microsoft Teams or WhatsApp.
Dashboards, export and API
Starter includes one custom dashboard, while Unlimited adds unlimited dashboards, data export and API access.
Why use YouScan?
- Image recognition finds brand mentions that never name the brand in text.
- Insights Copilot cuts the time spent reading through large sets of mentions.
- Aspect sentiment shows which part of the experience people like or dislike.
- Unlimited users on both plans makes it easy to share data across teams.
- A published Starter price helps smaller teams budget before talking to sales.
Who is YouScan best for?
A good fit for
- Consumer brands where visual content matters, such as food, beauty and fashion
- Insights and research teams that want AI-assisted analysis
- Agencies reporting on social conversations for clients
- Startups and SMBs needing listening with a fixed monthly price
Less suited to
- Teams that need image recognition on a small budget, since Visual Insights is on the Unlimited plan
- Users who want to try the product without a demo
- Businesses that only need a few basic keyword alerts
YouScan pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | Not confirmed |
| Starting price | $499/month billed annually (Starter) |
Starter covers 3 topics, up to 15,000 mentions per month and 10 Copilot questions. Unlimited is custom priced and adds unlimited topics, Visual and Audience Insights, unlimited Copilot use, data export and API access.
Prices checked October 2026. Vendors change plans often, so confirm on the official YouScan pricing page before you buy.
YouScan pros and cons
Pros
- Strong image recognition for visual brand tracking
- AI Copilot that answers questions about your data
- Unlimited users and alerts on every plan
- Clear published price for the entry plan
Cons
- Starter limits you to 3 topics and 15,000 mentions per month
- Visual Insights and API access require the custom-priced plan
- No self-serve free trial
YouScan integrations and platforms
Works with
Available on
YouScan alternatives
See the full shortlist in Best Social Listening Tools.
YouScan FAQ
How much does YouScan cost?
YouScan Starter costs $499 per month, billed annually, and includes 3 topics, up to 15,000 monthly mentions, 10 Insights Copilot questions per month and unlimited users. The Unlimited plan is priced on request and adds unlimited topics, Visual Insights, Audience Insights, data export and API access.
Does YouScan have a free trial?
YouScan does not advertise a self-serve free trial. Instead, you request a free demo, and a YouScan expert sets up a demo account so you can see results for your own brand or topic. This lets you check data quality and features before choosing the Starter or Unlimited plan.
What is YouScan Visual Insights?
Visual Insights is YouScan's image analysis feature. It looks at the images in social posts and can collect mentions based on visual content such as brand logos, so you find posts that never include your brand name in the text. It is useful for consumer brands that want to see how products appear in real life. It is included on the Unlimited plan.
YouScan vs Brand24: what's the difference?
Both are social listening tools with sentiment analysis and AI features. Brand24 starts at a lower price and covers a wide mix of sources including podcasts and reviews. YouScan is known for image recognition and its Insights Copilot AI agent, and its entry plan costs $499 per month billed annually, with visual analysis on the higher plan.
Does YouScan integrate with Slack?
Yes. YouScan can send alerts and updates to Slack, Microsoft Teams or WhatsApp. The Starter plan includes one such integration per account, while the Unlimited plan adds wider options, including data export and API access for connecting YouScan to BI tools or your own systems.
Sources
This overview is based on YouScan's official website and documentation, checked October 2026.