What is Awario?
Awario is a social listening and brand monitoring tool that finds mentions of your brand, competitors or keywords across social media, news, blogs, forums and the wider web. It shows sentiment, reach and share of voice, and sends alerts when new mentions appear. Awario began in 2015 as a spin-off from the team behind SEO PowerSuite and became its own product in 2018.
Awario covers X, Facebook, Instagram, Reddit, YouTube, Vimeo, news, blogs and forums, and it crawls billions of web pages each day alongside platform APIs. Beyond monitoring, it can surface potential leads who ask for products like yours, identify influencers and journalists, and build white-label reports. All plans share the same feature set and differ only by limits.
Awario at a glance
How does Awario work?
- Create an alert
Set up a topic with keywords for your brand, competitors or industry, with Boolean search for precise queries. Each topic can hold unlimited keywords.
- Collect mentions
Awario gathers mentions from social networks, news, blogs, forums and the web in real time. Location-based monitoring narrows results to a market.
- Analyze the data
Review sentiment, reach, topic clouds, share of voice and top influencers. A social media dashboard brings these metrics together.
- Act and report
Reply to mentions, follow up on leads and export PDF or white-label reports. Reports can be branded for clients on any plan.
Awario key features
Mention monitoring
Tracks brand and keyword mentions across social, news, blogs, forums and the web. Real-time alerts flag new mentions as they appear.
Boolean search
Builds detailed queries to include, exclude and combine keywords. This cuts noise from unrelated results.
Sentiment analysis
Classifies mentions as positive, negative or neutral. Trends in sentiment show how opinion changes over time.
Lead finding
Finds people asking for recommendations so sales teams can reach out. It works on social networks where people ask for suggestions.
Influencer discovery
Ranks the most influential authors talking about your topic. PR teams can use it to find journalists.
Reports and white label
Creates custom and white-label PDF reports for clients or stakeholders. Data export is also available.
API and Slack
Offers a social listening API and Slack alerts. Developers can build listening into their own tools.
Topic cloud
Shows the words and themes that come up most often around your brand or keyword.
Why use Awario?
- Social listening costs far less than enterprise tools. Small teams can afford continuous monitoring.
- Every plan includes Boolean search, white-label reports and API access.
- Lead finding turns listening into sales opportunities.
- Web crawling covers blogs and forums beyond social networks. SEO teams can find unlinked mentions for outreach.
- Annual billing saves up to 40%.
Who is Awario best for?
A good fit for
- Small and mid-size marketing teams
- PR professionals tracking coverage
- Agencies reporting on brand mentions
- Sales teams searching for social leads
Less suited to
- Teams needing post scheduling or publishing
- Enterprises needing image recognition or very deep historical data
- Users wanting a permanent free plan
Awario pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | Free trial of the Starter plan (length not stated) |
| Starting price | $29/month billed annually (Starter); $49/month billed monthly |
Starter covers 3 topics and 30,000 mentions a month. Pro ($89/month annually) allows 15 topics and 300,000 mentions, and Enterprise ($249/month annually) allows 100 topics and 1 million mentions. Features are the same across plans.
Prices checked October 2026. Vendors change plans often, so confirm on the official Awario pricing page before you buy.
Awario pros and cons
Pros
- Affordable entry price for listening
- Boolean search on every plan
- Built-in lead finding
- White-label reports included
Cons
- No publishing or scheduling
- Stored mentions per topic are capped
- Few third-party integrations
Awario integrations and platforms
Works with
Available on
Awario alternatives
See the full shortlist in Best Social Listening Tools.
Awario FAQ
Is Awario free?
Awario has no free plan, but it offers a free trial of the Starter plan with up to 3 alerts and 30,000 mentions, and no credit card is required. Paid plans start at $29 per month billed annually or $49 billed monthly. If you do not subscribe, trial data is kept for 14 days before deletion.
What is Awario used for?
Awario is used to monitor mentions of a brand, competitor or keyword across social media, news, blogs and forums. Marketers track sentiment and share of voice, PR teams follow coverage, sales teams find leads, and SEO teams spot unlinked mentions for outreach. Customer service teams also use it to answer complaints quickly.
What sources does Awario monitor?
Awario monitors X, Facebook, Instagram, Reddit, YouTube and Vimeo, plus news sites, blogs and forums. It combines platform APIs with its own crawler, which scans billions of web pages each day to find new mentions in real time.
Awario vs Brand24: what's the difference?
Both are affordable social listening tools for brand monitoring. Awario includes Boolean search, white-label reports and API access on every plan and adds a lead-finding feature. Brand24 is known for its broad source coverage and AI insights. Pricing and limits are the main deciding factors. Both offer free trials, so testing each on your own keywords is the best way to compare.
Is Awario good for small businesses?
Yes. Awario's Starter plan is one of the cheaper ways to run social listening, with 3 topics and 30,000 mentions per month. Small businesses can track their brand, competitors and industry keywords and respond quickly to mentions or questions from potential customers. Pro raises the limit to 15 topics and 10 team members.
Sources
This overview is based on Awario's official website and documentation, checked October 2026.