What is Brand24?
Brand24 is a social listening and media monitoring tool that finds public mentions of your brand, products, competitors or any keyword across the web. It scans social networks, news sites, blogs, videos, forums, podcasts and review sites, then groups the results in one dashboard. Each mention is tagged with sentiment and reach, so you can see what people say about you and how far those conversations travel.
The product is aimed at marketers, PR teams, agencies and growing businesses that want listening data without an enterprise contract. Plans are sold on a self-serve basis with published prices and a free trial. Higher tiers add faster data refresh, more tracked keywords and a set of AI features that summarize discussions, detect unusual spikes and answer questions about your data.
Brand24 at a glance
How does Brand24 work?
- Create a project
Enter the brand name, product or keyword you want to track. You can add required and excluded words to narrow the results.
- Collect mentions
Brand24 searches its source pool and pulls in matching posts, articles, comments and episodes. Lower plans refresh every 12 hours, while Pro and above update in real time.
- Filter and analyze
Sort mentions by source, sentiment, reach or language. Use charts, the word cloud and AI summaries to spot topics and changes in volume.
- Report and share
Export reports or share statistics with your team so PR, social and leadership see the same numbers.
Brand24 key features
Wide source coverage
Brand24 says it monitors more than 25 million online sources, including social media, news, blogs, video, forums, podcasts and reviews.
Sentiment analysis
Mentions are classified as positive, negative or neutral. AI-based sentiment is included from the Team plan upward.
Hashtag tracking
Measure the reach and volume of a hashtag and find the accounts that drive the most discussion around it.
AI Insights and Brand Assistant
On Pro and higher, AI features summarize trends, detect notable events and let you ask questions about your mentions in plain language.
Language detection
The tool identifies the language of mentions across more than 100 languages, which helps brands that work in several markets.
PR and reach reporting
Estimate the reach of coverage and automate the sharing of stats with your team.
AI Visibility add-on
An optional module that tracks how your brand shows up in AI-generated answers, available on all plans for an extra fee.
Why use Brand24?
- Published pricing and a 14-day trial make it easy to evaluate without a sales call.
- One dashboard covers social, news, podcasts and forums, so you do not need separate alert tools.
- Sentiment tags help you catch complaints or negative coverage early.
- Competitor projects let you compare share of voice against rival brands.
- AI summaries save time when mention volume is too high to read one by one.
Who is Brand24 best for?
A good fit for
- Small and mid-sized businesses tracking their brand online
- Marketing agencies monitoring several clients
- PR teams measuring coverage and reach
- Startups watching competitors and industry keywords
Less suited to
- Teams on a tight budget, since the entry plan starts near $200 per month
- Enterprises that need very deep historical archives or custom data science work
- Users who need many tracked keywords on a single low-cost plan
Brand24 pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 14 days |
| Starting price | $199/month billed annually ($249 billed monthly) |
Brand24 has Individual, Team, Pro and Business plans, plus Enterprise from $1,499 per month. Higher tiers raise keyword and mention limits, add unlimited users and real-time updates, and unlock more AI features; API access costs extra.
Prices checked October 2026. Vendors change plans often, so confirm on the official Brand24 pricing page before you buy.
Brand24 pros and cons
Pros
- Transparent self-serve pricing with a no-card trial
- Broad mix of sources including podcasts and reviews
- Unlimited users from the Team plan upward
- Useful AI features on mid and upper tiers
Cons
- Entry plan refreshes data only every 12 hours and allows one user
- Mention overages can add cost on busy keywords
- Several AI features and API access sit behind higher plans or add-ons
Brand24 integrations and platforms
Available on
Brand24 alternatives
See the full shortlist in Best Social Listening Tools.
Brand24 FAQ
Is Brand24 free?
Brand24 does not have a free plan. It offers a 14-day free trial that does not require a credit card. After the trial, paid plans start at $199 per month when billed annually or $249 per month when billed monthly. The trial is a good way to check whether its coverage finds the mentions that matter to your brand before you commit.
What is Brand24 used for?
Brand24 is used to track online mentions of a brand, product, person or keyword. Marketers use it to measure campaign buzz, PR teams use it to follow media coverage, and support teams use it to find complaints. It is also common for competitor research, since you can compare mention volume, sentiment and share of voice between brands.
Is Brand24 good for beginners?
Yes, Brand24 is one of the easier listening tools to start with. You create a project by typing a keyword, and results appear in a simple dashboard with filters for source and sentiment. Advanced options such as excluded words and AI summaries are there when you need them, but you do not have to learn a complex query language on day one.
Brand24 vs Mention: what's the difference?
Both tools monitor brand mentions across the web. Brand24 is still sold as a standalone product with published self-serve pricing and a free trial. Mention was acquired by Agorapulse and, from July 2026, its listening features are sold through Agorapulse rather than as a separate product. Teams wanting a dedicated listening tool with clear pricing often lean toward Brand24.
How often does Brand24 update mentions?
Update speed depends on the plan. The Individual plan refreshes data every 12 hours, the Team plan updates every hour, and the Pro, Business and Enterprise plans collect mentions in real time. If fast crisis response matters to you, a real-time tier is the safer choice.
Sources
This overview is based on Brand24's official website and documentation, checked October 2026.