What is Wisepops?
Wisepops is an onsite marketing platform that helps websites turn existing traffic into leads and sales using popups, bars, quizzes, a notification feed, web push and personalized page embeds. It describes itself as a traffic activation platform, meaning it focuses on what happens after a visitor arrives. Most customers are ecommerce brands, but it also serves B2B, education, travel and nonprofit sites.
Wisepops uses AI to segment visitors by intent, behavior, source and journey, drawing on more than 30 signals for targeting. It adds AI product recommendations, multi-campaign playbooks and an experiments platform that measures campaigns against a control group on revenue. The company is based in Paris, holds SOC 2 certification and sells both a self-service Shopify plan and higher-touch plans that include a strategist and regular reviews. Enterprise plans add SSO.
Wisepops at a glance
How does Wisepops work?
- Install the script
Add one script tag to your site or install the app from the Shopify App Store. Setup usually takes around five minutes.
- Start with an audit
Wisepops offers a free behavioral audit of your traffic to find where campaigns could help. The audit runs for about a week and highlights the biggest gaps.
- Build campaigns or playbooks
Create popups, bars, feed posts, web push or embeds from templates, or launch a multi-campaign playbook. Six onsite channels are available: popups, quizzes, feed, web push, embeds and bars.
- Target by intent
Use AI segments and behavioral signals to decide who sees each message and when. Over 30 behavioral signals feed these segments.
- Experiment and measure revenue
Compare campaigns against control groups and track revenue, signups and bounce rate. Higher plans include monthly reviews with a strategist.
Wisepops key features
Popups and bars
Lead capture and promotional campaigns timed to each visitor's behavior, with more than 140 templates.
Notification feed
An on-site feed that shares offers and news without interrupting browsing.
Web push
Browser notifications that bring visitors back without needing an email address.
Embeds
Personalized page sections that change by visitor segment.
AI recommendations
Product recommendations for each visitor with one-click setup.
Experiments platform
A/B tests and control-group tests measured on revenue and other goals.
Visitor intelligence and playbooks
AI segmentation using behavioral signals, plus ready-made sequences for cart recovery, lead gen and announcements.
Integrations
Connects to ecommerce, email and CRM tools including Shopify, Klaviyo, HubSpot, Salesforce, Segment, Zapier and Google Analytics 4.
Why use Wisepops?
- Several onsite channels live in one tool instead of three or four.
- Control-group testing shows incremental revenue, not only signups. This helps prove the return on onsite campaigns.
- Web push and the feed reach visitors who will not fill out a popup.
- AI segmentation reduces manual rule building.
- Higher plans include a dedicated strategist and monthly reviews.
Who is Wisepops best for?
A good fit for
- Mid-sized and larger ecommerce brands
- Shopify Plus and Magento stores with steady traffic
- Marketing teams that measure campaigns by revenue
- Agencies and consultants running CRO programs
Less suited to
- Small sites on a tight budget, since plans start in the hundreds per month
- Users who need a free plan
Wisepops pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 14 days (Shopify plan) |
| Starting price | $299/month (Shopify self-service plan) |
The Shopify plan costs $299 per month for up to 500,000 pageviews; high-touch plans with a strategist start at $499 per month. Plans scale with pageviews, and annual billing includes two months free.
Prices checked October 2026. Vendors change plans often, so confirm on the official Wisepops pricing page before you buy.
Wisepops pros and cons
Pros
- Popups, feed, web push and embeds in one platform
- Revenue-focused experiments with control groups
- AI segmentation and product recommendations
- Strategist support on higher plans
Cons
- High entry price compared with basic popup tools
- No free plan
- Full pricing details are not listed on the pricing page
Wisepops integrations and platforms
Works with
Available on
Wisepops alternatives
See the full shortlist in Best Popup Builders.
Wisepops FAQ
Is Wisepops free?
No. Wisepops does not have a free plan. Its Shopify app offers a 14-day free trial, and the company offers a free behavioral audit of your traffic before you commit. The Shopify plan costs $299 per month, and high-touch plans with a dedicated strategist start at $499 per month. Annual plans include two months free.
What is Wisepops used for?
Wisepops is used to convert existing website traffic into subscribers and sales. Brands run targeted popups and bars, post offers in an on-site notification feed, send browser push notifications, personalize page sections and show AI product recommendations, then measure results against control groups. Wisepops also serves B2B, education, travel and nonprofit sites.
Does Wisepops integrate with Shopify?
Yes. Wisepops has a Shopify app that installs in one click and has been listed since 2014. The Shopify plan includes popups, web push, the notification feed, embeds and AI product recommendations. Wisepops also connects to Klaviyo, Omnisend, Mailchimp, Drip and Zapier. Installation through the app takes only a few minutes.
Wisepops vs OptiMonk: what's the difference?
Both serve ecommerce brands with popups and testing. OptiMonk centers on an AI agent that builds popups and has a free plan with low entry prices. Wisepops adds more channels such as web push, a notification feed and personalized embeds, uses control-group testing and costs more. Wisepops suits brands with more traffic and a dedicated CRO budget.
How much does Wisepops cost?
Wisepops' Shopify app plan costs $299 per month for up to 500,000 pageviews, or $2,990 per year. High-touch plans that include an audit, a dedicated strategist and monthly reviews start at $499 per month. Pricing scales with monthly pageviews. Larger sites can request custom quotes for higher traffic volumes.
Sources
This overview is based on Wisepops's official website and documentation, checked October 2026.