What is ConvertFlow?
ConvertFlow is a funnel-building platform that lets brands create popups, sticky bars, quizzes, multi-step forms and landing pages, then connect them into guided paths that turn visitors into leads or buyers. Instead of sending every visitor to the same static page, you route people through questions and offers based on who they are and what they do. The product is used mostly by ecommerce brands, lead generation businesses and the agencies that serve them.
The platform combines a visual builder, a large template library and an AI tool called Remix that drafts funnels and quizzes from section layouts. Campaigns can target visitors by URL, traffic source, cart status, location and CRM segment. Higher plans add split testing, conditional logic and identity resolution. ConvertFlow is based in Miami and also sells managed services where its team builds and tests funnels for you.
ConvertFlow at a glance
How does ConvertFlow work?
- Install the script or Shopify app
Add the ConvertFlow code to any website, or install the Shopify app to publish directly to your store.
- Pick a template or use AI
Start from a popup, quiz, form or landing page template, or let the Remix AI generate a first draft you can edit.
- Set targeting and logic
Choose who sees each campaign and branch quiz or form steps based on answers, cart contents or segment.
- Connect your tools
Send captured contacts and answers to your email, SMS or CRM platform on a paid plan.
- Test and report
Run split tests on entry points and offers, then review multi-step funnel reports in one dashboard.
ConvertFlow key features
Popups and sticky bars
Targeted overlays with rules for page, referral source, cart status, location and session behavior.
Quiz funnels
Branching and scored quizzes that can gate results behind an email form and recommend products, bundles or subscriptions.
Landing page builder
More than 100 templates, publishing to a custom domain or Shopify, with content that changes by quiz answer or traffic source.
Multi-step forms
Lead forms that qualify people step by step and can route good leads to a booking calendar.
Remix AI
Generates funnels and quizzes from section layouts, suggests split tests and helps produce campaign reports.
A/B split testing
Tests entry points, quiz questions and offers, with automatic winner selection; full funnel split testing sits on the Pro plan.
Personalization and identity resolution
Shows different offers to known contacts and segments, with identity targeting included from the Pro plan.
Why use ConvertFlow?
- It replaces separate popup, quiz and landing page tools with one builder.
- Quiz funnels collect zero-party data that can drive product recommendations.
- Targeting by cart status and CRM segment makes offers more relevant than a single site-wide popup.
- Native connections to Klaviyo, HubSpot and other platforms keep leads flowing into existing systems.
- A free plan lets you build and preview funnels before paying.
Who is ConvertFlow best for?
A good fit for
- Shopify and DTC brands that want quiz-based product finders
- Lead generation businesses that qualify leads before booking calls
- Agencies building funnels for several client sites
- Growth teams that run frequent split tests on offers
Less suited to
- Site owners who only need one simple email popup
- Small budgets that need CRM integrations, since those start on the $99 plan
- Teams that want a full email sending platform built in
ConvertFlow pricing
| Pricing model | Freemium |
|---|---|
| Free plan | Yes |
| Free trial | Not confirmed |
| Starting price | $29/month (or $25/month billed annually) |
Plans step from Personal to Prime ($99), Pro ($299) and Custom (from $999), scaling by monthly funnel views, campaigns and features. Extra websites are billed separately, and the free plan lets you build and preview but requires an upgrade to go live with integrations.
Prices checked October 2026. Vendors change plans often, so confirm on the official ConvertFlow pricing page before you buy.
ConvertFlow pros and cons
Pros
- Popups, quizzes, forms and landing pages live in one builder
- Detailed targeting using cart, location and CRM data
- AI drafting speeds up building new funnels
- Managed services are available for teams without time to build
Cons
- Key features like full split testing and identity targeting require the $299 Pro plan
- Each additional website adds a separate monthly charge
- The range of options can feel heavy for simple lead capture
ConvertFlow integrations and platforms
Works with
Available on
ConvertFlow alternatives
See the full shortlist in Best Popup Builders.
ConvertFlow FAQ
Is ConvertFlow free?
ConvertFlow has a free plan with no time limit that lets you build up to five campaigns, invite teammates and preview funnels. To go live with integrations you need a paid plan. Paid plans start at $29 per month, or $25 per month on annual billing, and the Pro plan offers a free trial for teams that want onboarding.
What is ConvertFlow used for?
ConvertFlow is used to build lead capture and sales funnels on a website. Teams create targeted popups, product recommendation quizzes, multi-step forms and landing pages, then link them into guided paths. Ecommerce brands use it to grow email and SMS lists and recommend products, while service businesses use it to qualify leads and book calls.
Does ConvertFlow integrate with Shopify?
Yes. ConvertFlow has a Shopify app and can publish landing pages directly to Shopify. It can also target popups by cart status and recommend products in quizzes. Contacts collected in a Shopify store can be sent to email and SMS tools such as Klaviyo and Attentive on paid plans.
ConvertFlow vs OptinMonster: what's the difference?
OptinMonster focuses on popups, floating bars and slide-ins with strong targeting and exit intent, and it is often used on WordPress sites. ConvertFlow covers popups too but adds quiz funnels, multi-step forms and landing pages with personalization, aiming at brands that want guided funnels rather than single opt-in forms. ConvertFlow's mid and upper plans also cost more.
Is ConvertFlow good for beginners?
ConvertFlow offers templates, an AI drafting tool and a visual builder, so a beginner can launch a basic popup or quiz without code. The depth of targeting, branching logic and testing takes longer to learn. Newer users often start with a template and add rules over time, and the Pro plan includes an onboarding session.
Sources
This overview is based on ConvertFlow's official website and documentation, checked October 2026.