What is Justuno?
Justuno is a list growth platform for ecommerce brands that uses AI-timed popups, targeting and anonymous visitor identification to collect more email and SMS subscribers. It shows offers such as discounts, spin-to-win games, quizzes and exit offers, and decides when and to whom to show them based on real-time behavior. The company has offered its Shopify app since 2013.
Beyond popups, Justuno includes behavior-based workflows, audience segmentation, A/B testing and AI product recommendations. An add-on called Spotlight identifies anonymous visitors and matches them to customer profiles, which can feed abandoned cart and browse abandonment flows in tools like Klaviyo. Plans are priced by monthly visitors and include onboarding, while a higher tier adds a done-for-you service where Justuno's team runs strategy and design.
Justuno at a glance
How does Justuno work?
- Install on your store
Add Justuno through the Shopify app or connect a BigCommerce or Magento store.
- Build your offers
Create popups, banners, quizzes or gamified offers in the design studio, or have the team build them on the managed plan. Templates cover welcome offers, exit offers and gamified signups.
- Target and time them
Segment visitors by behavior, intent and profile data, and let AI Smart Timing pick the moment to show each offer.
- Sync subscribers
Pass email and SMS signups to Klaviyo, Attentive, Postscript or another connected platform.
- Test and optimize
Run A/B tests on offers, designs and messages and review opt-in results in the analytics dashboard. The Done-For-You team can run this testing for you.
Justuno key features
AI popups and Smart Timing
Email and SMS capture popups that appear when a shopper is most likely to engage.
Spotlight visitor identification
An optional add-on that matches anonymous visitors to profiles to power cart and browse recovery.
Behavior-based workflows
Automated on-site journeys triggered by actions such as cart abandonment.
Audience segmentation
Real-time audiences built from behavior, intent, source and profile properties.
A/B and multivariate testing
Compares offers, designs and messaging to find the version with the best opt-in rate.
AI product recommendations
Suggests products inside offers, with one custom recommendation on Lite and unlimited on higher tiers.
Done-for-you service
A managed plan with an account manager who handles strategy, design and ongoing optimization.
Gamified offers and quizzes
Spin-to-win wheels, quizzes, exit offers and banners designed to lift email and SMS opt-in rates.
Why use Justuno?
- Smart Timing and segmentation aim to raise opt-in rates without annoying every visitor.
- Visitor identification can recover revenue from shoppers who never signed up.
- It connects closely with popular ecommerce email and SMS platforms.
- Every plan includes white glove onboarding.
- Brands short on time can hand the work to Justuno's team.
Who is Justuno best for?
A good fit for
- Shopify and BigCommerce brands growing email and SMS lists
- DTC brands that already use Klaviyo, Attentive or Postscript
- Ecommerce teams that want a managed CRO service
- Agencies serving online stores
Less suited to
- Blogs, SaaS or lead gen sites without an online store
- Very small stores, since plans start at $59 per month
- Teams that want a permanent free plan
Justuno pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 14 days |
| Starting price | $59/month |
Lite starts at $59 per month for up to 10,000 visitors and rises with traffic; the Done-For-You plan starts at $299 per month with a 30-day trial. Annual billing saves 10%, and Enterprise and the Spotlight add-on are quoted separately.
Prices checked October 2026. Vendors change plans often, so confirm on the official Justuno pricing page before you buy.
Justuno pros and cons
Pros
- Strong ecommerce focus with AI timing and recommendations
- Visitor identification add-on for revenue recovery
- Onboarding included on every plan
- Optional managed service for hands-off teams
Cons
- No free plan, and pricing rises quickly with traffic
- Lite limits live workflows, segments and seats
- Spotlight and Enterprise prices are not published
Justuno integrations and platforms
Works with
Available on
Justuno alternatives
See the full shortlist in Best Popup Builders.
Justuno FAQ
Is Justuno free?
No. Justuno does not offer a free plan. The Lite plan includes a 14-day free trial and the Done-For-You plan includes a 30-day free trial. After the trial, Lite starts at $59 per month for up to 10,000 monthly visitors, and prices rise as traffic grows. Annual billing saves about 10 percent, and agencies can ask sales about partner discounts.
What is Justuno used for?
Justuno is used by online stores to capture email and SMS subscribers with targeted popups and offers. It also identifies anonymous shoppers, recommends products and runs behavior-based on-site workflows. The goal is to grow the subscriber list and recover sales from visitors who would otherwise leave without buying.
Does Justuno integrate with Shopify?
Yes. Justuno has a Shopify app that has been available since 2013, with the same visitor-based plans as its website. It also works with BigCommerce and Magento stores and connects to email and SMS platforms such as Klaviyo, Attentive, Postscript, Omnisend and Iterable. Signups and visitor data can then trigger abandoned cart and browse flows in those tools.
Justuno vs Privy: what's the difference?
Privy combines popups with its own email and SMS sending, so small stores can run everything in one tool. Justuno focuses on on-site list growth, AI timing and visitor identification, and sends subscribers to a separate email or SMS platform. Justuno's managed service and higher prices suit larger brands.
How much does Justuno cost?
Justuno's Lite plan starts at $59 per month for up to 10,000 visitors, with higher traffic bands priced higher. The Done-For-You plan starts at $299 per month for up to 20,000 visitors and adds a dedicated account manager and unlimited features. Annual billing saves 10 percent, and Enterprise is quoted.
Sources
This overview is based on Justuno's official website and documentation, checked October 2026.