What is Hello Bar?
Hello Bar is a website popup builder that turns visitors into email subscribers, leads and customers using bars, popups, sliders, page takeovers and inline embeds. It started with the thin announcement bar across the top of a page, which is still its best-known format, and has grown into a broader lead capture tool. Neil Patel is a co-founder, and the product has been around since 2012.
Hello Bar offers more than 100 templates across five formats, plus gamified popups such as spin-to-win and scratch cards. Campaigns can be triggered by scroll, exit intent, time on site and other events, and targeted by traffic source, device, location and visitor history. Leads are sent to a long list of email and CRM tools. Hello Bar is designed to be quick to set up, so most users can publish a first campaign without help.
Hello Bar at a glance
How does Hello Bar work?
- Install on your site
Add the code snippet or connect through WordPress, Shopify, BigCommerce or Duda.
- Choose a format and template
Pick a bar, popup, slider, page takeover or inline embed and customize the text, colors and offer.
- Set triggers and targeting
Decide when the campaign appears, such as on exit intent or after a scroll, and who should see it.
- Connect your email tool
Send new subscribers to platforms like Mailchimp, Klaviyo or HubSpot, or export them as CSV.
- Test and adjust
Run A/B tests on paid plans and keep the version that collects more leads.
Hello Bar key features
Notification bars
The signature top or bottom bar for announcements, promotions and email capture.
Popups, sliders and takeovers
Five display formats with more than 100 templates for different goals.
Gamified popups
Spin-to-win wheels, scratch cards and loot boxes that reward visitors for signing up.
Triggers
Twelve trigger types including exit intent, scroll depth, time on site, visit count and clicks.
Targeting rules
More than 30 rules covering traffic source, new or returning visitors, page content, device and geography.
A/B testing
Unlimited split tests on paid plans to compare headlines, offers and designs.
Chat widget
An on-site chat widget with AI summaries of conversations.
Email lead delivery and export
Sends new leads by email or to a connected tool, and lets you export subscribers as CSV at any time.
Why use Hello Bar?
- The free plan lets you try every core format without a credit card.
- Setup is fast, with templates for common goals like discounts and newsletter signups.
- Paid plans include unlimited popups, subscribers and A/B tests.
- It connects to more than 30 email and CRM tools.
- Cancelling a paid plan drops you to the free plan without losing campaigns or data.
Who is Hello Bar best for?
A good fit for
- Bloggers and small businesses adding their first email capture
- Shopify and WordPress site owners who want a top bar for promotions
- Marketers who need quick A/B tests on simple offers
- Agencies running basic lead capture on client sites
Less suited to
- Teams that need multi-step funnels, quizzes or deep personalization
- High-traffic sites on lower tiers, because campaigns pause at the monthly view limit
Hello Bar pricing
| Pricing model | Freemium |
|---|---|
| Free plan | Yes |
| Free trial | Not confirmed |
| Starting price | $29/month (Growth) |
Paid tiers are Growth, Premium and Elite, scaling from 50,000 to 500,000 views a month with more seats and better integrations; the pricing page lists conflicting figures, so confirm at checkout. The free Starter plan has 5,000 lifetime views.
Prices checked October 2026. Vendors change plans often, so confirm on the official Hello Bar pricing page before you buy.
Hello Bar pros and cons
Pros
- Very easy to set up and use
- Recognizable notification bar format that does not block content
- Unlimited A/B tests on paid plans
- Long list of email and CRM integrations
Cons
- Free plan views are a one-time 5,000 total, not monthly
- Campaigns pause when a paid plan hits its monthly view cap
- Fewer advanced ecommerce and personalization features than newer competitors
Hello Bar integrations and platforms
Works with
Available on
Hello Bar alternatives
See the full shortlist in Best Popup Builders.
Hello Bar FAQ
Is Hello Bar free?
Hello Bar has a free Starter plan with unlimited popups and subscribers, basic targeting and basic email integrations. It is capped at 5,000 views in total rather than per month, and it does not include A/B testing. Paid plans start at the Growth tier and remove those limits. No credit card is needed to sign up.
What is Hello Bar used for?
Hello Bar is used to capture email addresses and promote offers on a website. Site owners show a bar at the top of the page, a popup, a slider or a full-page takeover to announce sales, offer discounts or invite newsletter signups. Leads are passed to email tools such as Mailchimp or Klaviyo for follow-up.
Does Hello Bar work with WordPress and Shopify?
Yes. Hello Bar lists WordPress and Shopify among its integrations, with setup instructions for both, and it also has apps for BigCommerce and Duda. On any other site you can paste a short code snippet. Some extra connections are available through Zapier.
Hello Bar vs OptinMonster: what's the difference?
Both build popups and bars for lead capture. Hello Bar is simpler and known for its notification bar, with a free plan and unlimited A/B tests on paid tiers. OptinMonster has a larger template library, deeper targeting such as geolocation and onsite retargeting, and features tied to WordPress, but it has no free plan. Hello Bar is usually the cheaper and quicker choice for simple campaigns.
Who founded Hello Bar?
Hello Bar names Neil Patel as a co-founder, and the company says the product has been running since 2012. It is operated by Hello Bar LLC and says it is used on over 600,000 websites, from small blogs to larger businesses.
Sources
This overview is based on Hello Bar's official website and documentation, checked October 2026.