What is Whitespark?
Whitespark is a local SEO company that sells a set of separate software tools and managed services to help businesses rank in Google's local results. Its tools include Local Rank Tracker, Local Ranking Grids, Local Citation Finder, Reputation Builder and the Local Platform for Google Business Profile management. Small businesses, freelancers, agencies and multi-location brands use it to improve and measure local visibility.
Founded in 2005 in Edmonton, Canada, Whitespark also runs done-for-you services. The Listings Service finds, fixes and builds citations for a one-time fee, and other services cover suspended profile reinstatement, data aggregator submissions and full local SEO campaigns. Because each product is priced on its own, teams can buy only what they need. Whitespark also offers several free tools, such as a review link generator and a local ranking checker.
Whitespark at a glance
How does Whitespark work?
- Pick the tools you need
Subscribe to individual products such as Local Rank Tracker or Local Citation Finder rather than one bundle.
- Track local rankings
Add keywords and locations to monitor Local Pack, Maps and organic positions, or run grid scans around a business.
- Build citations
Use Local Citation Finder to spot listing opportunities, or order the Listings Service to have them built for you.
- Grow reviews and report
Send review requests with Reputation Builder and share white-label ranking reports with clients.
Whitespark key features
Local Rank Tracker
Tracks Google and Bing local pack, Maps and organic rankings on desktop and mobile, with unlimited domains and locations.
Local Ranking Grids
Shows rankings across up to 225 map points around a location using a credit system.
Local Citation Finder
Finds new citation opportunities and monitors existing listings.
Reputation Builder
Automates review requests to customers to grow online reviews.
Local Platform
Supports bulk Google Business Profile edits and blocks unwanted updates, with a GBP website builder.
Listings Service
A one-time managed service that cleans up and builds business citations.
White-label reporting
Shares ranking results via password-protected links, optionally on your own domain.
Free local SEO tools
Includes a review checker, Google review link generator, free local ranking checker and freshness distance calculator.
Why use Whitespark?
- You can buy single tools instead of paying for a full suite.
- Rank tracking starts at a low monthly cost for small sites.
- Managed citation and reinstatement services save time for busy teams.
- The company has focused on local SEO for about two decades.
- Free tools help with quick checks and review links.
Who is Whitespark best for?
A good fit for
- Local SEO freelancers and consultants
- Agencies tracking rankings for many clients
- Small businesses that want help building citations
- Brands replacing an ongoing listings subscription with one-time cleanup
Less suited to
- Teams wanting one unified dashboard for every local task
- Enterprises that need social posting or listing sync via a single platform
- Buyers who want ongoing automatic listing sync rather than one-time citation work
Whitespark pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 14 days (Local Rank Tracker) |
| Starting price | $14/month (Local Rank Tracker, billed yearly) |
Each product is priced separately: Local Rank Tracker $14-$200/month, Local Citation Finder $33-$149/month and Reputation Builder $79/month per location. Listings Service packages are one-time fees from $20 to $999.
Prices checked October 2026. Vendors change plans often, so confirm on the official Whitespark pricing page before you buy.
Whitespark pros and cons
Pros
- Low entry price for rank tracking
- Mix of software and managed services
- Deep local SEO focus and well-known citation tools
Cons
- Separate products and logins can add up in cost
- Citation Finder finds sources but does not submit listings itself
- Few third-party integrations listed
Whitespark integrations and platforms
Works with
Available on
Whitespark alternatives
See the full shortlist in Best Local SEO Tools.
Whitespark FAQ
How much does Whitespark cost?
Whitespark prices each product separately. Local Rank Tracker costs $14 to $200 per month depending on keywords and tracking frequency, Local Citation Finder costs $33 to $149 per month, and Reputation Builder is $79 per month per location. The Listings Service is a one-time fee between $20 and $999.
Does Whitespark have a free trial?
Yes. Local Rank Tracker comes with a 14-day free trial, and you can start collecting ranking data within minutes. Whitespark also offers free tools, including a review checker, a Google review link generator and a free local ranking checker, which do not need a paid plan.
What is Whitespark used for?
Whitespark is used for local SEO. Businesses and agencies track local and Maps rankings, find and build citations, request reviews and manage Google Business Profiles. Its team also offers services such as citation building, profile reinstatement and full local SEO campaigns.
Whitespark vs BrightLocal: what's the difference?
BrightLocal bundles rank tracking, citations, reviews and audits into one subscription with a single dashboard. Whitespark sells focused tools individually and pairs them with hands-on services. Agencies that only need rank tracking or citation building may find Whitespark cheaper, while BrightLocal suits teams wanting everything in one place.
Is Whitespark a Yext alternative?
Yes. Whitespark offers a Yext Replacement Service priced per location as a one-time fee. Instead of an ongoing listings subscription, its team builds and corrects citations manually so they stay in place without a recurring charge.
Sources
This overview is based on Whitespark's official website and documentation, checked October 2026.