What is GatherUp?
GatherUp is a review and reputation management platform that helps local businesses collect reviews, monitor feedback, manage listings and protect their ratings. It sends review requests by email and SMS after customer interactions, gathers reviews from many sites into one dashboard and uses AI to draft replies that staff can approve. The aim is to improve how businesses look in local and AI search.
GatherUp serves single-location businesses, multi-location brands and digital agencies, which can use white-label tools to manage many clients. A newer product line, Review Defense, scans reviews for possible policy violations and can submit disputes automatically. In December 2025 GatherUp was acquired by Insight Integrity alongside Grade.us and joined with The Transparency Company, which specializes in review fraud detection.
GatherUp at a glance
How does GatherUp work?
- Connect your locations and systems
Add each location and link your CRM or point-of-sale system directly or through Zapier, so review requests can go out after real customer interactions.
- Request reviews
Send automated email and SMS review requests after purchases or appointments.
- Monitor and respond
See reviews and feedback in one place and reply using AI drafts that staff can edit.
- Defend your rating
Use Review Defense to flag policy-violating reviews and submit disputes.
- Report and share
Track performance, spot themes in feedback and share top reviews on social media.
GatherUp key features
Review requests
Automated email and SMS requests, with up to 3,000 emails and 300 texts per location each month.
Review monitoring
Pulls reviews and feedback from multiple sites into a single dashboard.
AI reply drafts
Suggests responses that staff can review and approve.
Feedback themes
Groups recurring customer comments into themes, which helps you see what people praise or complain about, and compares you with competitors.
Review Defense
Flags possible policy violations, keeps review history and automates disputes on higher tiers.
Listings management
Manages business listings across supported sites as a standalone or add-on product.
Agency white-label tools
Lets agencies run many client accounts under their own brand, with HIPAA-safe workflows.
Why use GatherUp?
- GatherUp automates review requests by email and SMS, so more customers leave feedback without staff having to ask.
- One dashboard covers reviews from many sites and locations, which makes it easier to spot problems early.
- Review Defense adds tools to challenge fake or policy-violating reviews.
- Unlimited users per plan make it easy to involve location managers and front-line staff.
- White-label options help agencies offer reputation services.
Who is GatherUp best for?
A good fit for
- Single-location local businesses
- Multi-location brands and franchises
- Digital agencies offering reputation management
- Healthcare providers that need HIPAA-safe workflows
Less suited to
- Businesses that only want basic, low-cost review monitoring
- Teams wanting a full local SEO suite with rank tracking
GatherUp pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 14 days |
| Starting price | $99/month billed annually (1 location) |
Multi-location plans start at $60 per location per month, and agency pricing is quoted. Listings Management costs $40 per location and Review Defense $45 to $300 per location on an annual contract.
Prices checked October 2026. Vendors change plans often, so confirm on the official GatherUp pricing page before you buy.
GatherUp pros and cons
Pros
- Strong review collection by email and SMS
- Review Defense tools for disputing violating reviews
- Unlimited users on every plan
- White-label features for agencies
Cons
- Review Defense requires an annual commitment
- Add-ons raise the total cost per location
- No rank tracking or citation building
GatherUp integrations and platforms
Works with
Available on
GatherUp alternatives
See the full shortlist in Best Local SEO Tools.
GatherUp FAQ
How much does GatherUp cost?
GatherUp's reputation management plan costs $99 per month billed annually for one location. Multi-location pricing starts at $60 per location per month, and agency pricing is quoted. Listings Management is $40 per location per month, and Review Defense ranges from $45 to $300 per location per month on an annual contract.
Does GatherUp have a free trial?
Yes. GatherUp offers a 14-day free trial with full feature access and no credit card required. Nothing is billed unless you choose to continue. After the trial, you can pay month-to-month, annually upfront or annually in monthly installments, with annual plans saving about 20 percent.
What is GatherUp used for?
GatherUp is used to manage online reviews and reputation. Local businesses use it to request reviews by email and SMS, monitor reviews across sites, reply with AI help, track feedback themes and manage listings. Agencies use its white-label tools to provide reputation management for their clients.
GatherUp vs Birdeye: what's the difference?
GatherUp focuses on reviews, feedback, listings and review protection, with published pricing starting at $99 per month for one location. Birdeye is a broader platform with AI agents for marketing, appointments, messaging, surveys and ticketing, and its pricing is quote-based. GatherUp suits teams that mainly need reputation tools.
What is GatherUp Review Defense?
Review Defense is a GatherUp product that helps protect your rating from fake or policy-violating reviews. It scans reviews for possible violations, keeps a record of review history and, on higher tiers, submits disputes automatically and checks competitor reviews. It costs $45 to $300 per location per month on an annual plan, and removal is never guaranteed.
Sources
This overview is based on GatherUp's official website and documentation, checked October 2026.