What is Moz Local?
Moz Local is a listing management tool from Moz that distributes a business's name, address, phone number and hours to a network of online directories and keeps that data consistent. You enter location details once, and the service pushes them to partners such as Google Business Profile, Apple Maps, Bing Places and Facebook. It is built for small businesses, agencies and brands that manage several physical locations.
Beyond listings, Moz Local includes a Listings Health dashboard that flags inaccurate or drifting data, review monitoring across many networks, local rank grids and social posting on higher tiers. Pricing is per location, which makes costs predictable for multi-location companies. Optional add-ons called Listings AI and Reviews AI extend the core plans. Listing coverage is focused on the United States, Canada and the United Kingdom.
Moz Local at a glance
How does Moz Local work?
- Add your locations
Enter or import each location's business data, including name, address, phone, hours and categories.
- Distribute listings
Moz Local sends the data to its directory partners. New locations typically take several weeks to fully process.
- Fix issues
Use the Listings Health dashboard to see which listings need action, which are in progress and which are under partner review.
- Monitor reviews and rankings
Track reviews, respond on supported networks and check local visibility with rank grids and reports.
Moz Local key features
Listing distribution
Pushes consistent business data to a network of directories, maps and data partners.
Listings Health dashboard
Highlights listings that differ from your submitted data and groups issues by status.
Review monitoring
Tracks new reviews across multiple networks, with review responses available on higher plans.
Local rank grid
Shows how a location ranks for local searches across a geographic grid.
Social posting
Adds social and profile posting from the Preferred plan upward, alongside review responses.
AI add-ons
Listings AI and Reviews AI are paid extras that build on the core listing and review tools.
Why use Moz Local?
- Per-location pricing keeps costs clear for multi-location businesses.
- One submission updates many directories instead of editing each by hand.
- The health dashboard makes listing problems easy to spot.
- It comes from Moz, a long-established name in SEO software.
Who is Moz Local best for?
A good fit for
- Multi-location businesses in the US, UK or Canada
- Agencies managing listings for local clients
- Franchises that need consistent NAP data
- Small businesses that want a hands-off listings service
Less suited to
- Businesses outside the US, UK and Canada
- Teams that need deep review generation via SMS or full reputation management
- Users who want listings to remain after canceling, since distributed data is not maintained afterward
Moz Local pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | Not confirmed |
| Starting price | See the official pricing page |
Moz Local is billed per location with Lite, Preferred and Elite tiers plus custom Enterprise pricing. Third-party pricing reviews from late 2026 list Lite from $199 per location per year; the official pricing page could not be opened to confirm current rates.
Prices checked October 2026. Vendors change plans often, so confirm on the official Moz Local pricing page before you buy.
Moz Local pros and cons
Pros
- Simple, predictable per-location pricing
- Clear listing status dashboard
- Distribution to major maps and data partners
Cons
- Listing coverage limited to the US, UK and Canada
- Review responses and generation require higher tiers
- AI features cost extra on most plans
Moz Local integrations and platforms
Works with
Available on
Moz Local alternatives
See the full shortlist in Best Local SEO Tools.
Moz Local FAQ
Is Moz Local free?
No. Moz Local is a paid subscription billed per location, with Lite, Preferred and Elite tiers and custom Enterprise pricing for larger brands. Listing distribution, review monitoring and local rank grids all require a paid plan, and add-ons such as Listings AI and Reviews AI cost extra. Check the official Moz Local pricing page for current rates before buying.
What is Moz Local used for?
Moz Local is used to keep business listings accurate across online directories. You submit location data once and the service distributes it to partners like Google Business Profile, Apple Maps, Bing Places and Facebook. It also monitors reviews, tracks local rankings and supports social posting, depending on the plan.
Moz Local vs Yext: what's the difference?
Both tools distribute business listings to directories. Moz Local targets small businesses and agencies with transparent per-location plans and coverage in the US, UK and Canada. Yext is an enterprise platform with a larger direct publisher network, pages, search and AI features, and sells mainly through custom sales-led contracts.
Does Moz Local work outside the US?
Moz Local supports listings for locations in the United States, Canada and the United Kingdom. Businesses in other countries generally cannot use it for listing distribution and should look at tools with wider international coverage, such as Uberall or Yext.
Is Moz Local part of Moz Pro?
No. Moz Local is a separate product with its own per-location subscription. Moz Pro covers broader SEO work like keyword research, site audits and backlink analysis, while Moz Local focuses on local listings, reviews and local visibility. Many agencies use the two side by side.
Sources
This overview is based on Moz Local's official website and documentation, checked October 2026.