What is WhatConverts?
WhatConverts is a lead tracking and reporting platform that connects phone calls, form submissions, chats and ecommerce transactions to the marketing sources that produced them. Instead of stopping at clicks or sessions, it records each lead with its channel, campaign and keyword, so marketers can see which efforts bring real customers. PPC and SEO agencies are its main audience, using it to show clients the value of their work.
WhatConverts puts every lead in one searchable list where you can mark quality, add value and remove junk leads. Reports, a custom report builder and scheduled reports turn that list into ROI views by channel. The Elite plans add Lead Intelligence, which applies custom rules to qualify leads automatically. Agencies can manage unlimited client accounts on dedicated plans and add white labeling for client-facing dashboards.
WhatConverts at a glance
How does WhatConverts work?
- Add the tracking script
A script on your site captures visitor source data and handles dynamic number insertion for calls.
- Set up numbers and forms
You create tracking numbers and connect your existing forms, chat tools and checkout so every lead type is recorded.
- Review and qualify leads
Each lead appears with its source, recordings or form data, and you mark quality and value or let rules do it.
- Report and export
Build reports on leads and revenue by channel, schedule them for clients and send leads to your CRM or ad platforms.
WhatConverts key features
Call tracking
Instant tracking numbers, dynamic number insertion, recordings and transcripts, plus text message tracking.
Form tracking
Captures submissions from your existing website forms without rebuilding them.
Chat tracking
Ties chat conversations to the campaigns that brought the visitor.
Transaction tracking
Shows ecommerce sales next to leads for a complete revenue view.
Lead quality and value
Search, filter, qualify and assign value to leads, with Lead Intelligence rules on Elite plans.
Reporting
Marketing reports, a custom report builder, real-time data and scheduled reports on Pro and above.
Agency plans and white label
Unlimited accounts on agency tiers and a $50/month white-label add-on.
Why use WhatConverts?
- It covers calls, forms, chats and sales in one lead list instead of separate tools.
- Lead quality marking helps prove marketing value with real outcomes, not raw counts.
- Low entry price with a 14-day trial suits freelancers and small agencies.
- Scheduled and white-labeled reports save agencies time on client reporting.
- A large integration list connects with ad platforms, CRMs and form builders.
Who is WhatConverts best for?
A good fit for
- PPC and SEO agencies reporting to clients
- Small businesses tracking leads across several channels
- Ecommerce stores that also take phone orders
- Freelance marketers proving campaign ROI
Less suited to
- Contact centers needing advanced routing and agent tools
- Pay-per-call networks needing real-time bidding
- Teams wanting built-in AI call analysis
WhatConverts pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 14 days |
| Starting price | $30/month (Call Tracking plan) |
Single-account plans run from $30 to $160/month, and agency plans with unlimited accounts cost $500 to $1,250/month. Extra numbers, minutes, transcription and texts are billed per unit.
Prices checked October 2026. Vendors change plans often, so confirm on the official WhatConverts pricing page before you buy.
WhatConverts pros and cons
Pros
- Tracks every major lead type in one place
- Affordable entry plan
- Strong lead qualification and reporting tools
- Clear agency plans with unlimited accounts
Cons
- Usage charges apply for extra numbers and minutes
- Agency plans are a big jump in price from single-account plans
- No AI features highlighted on its website
WhatConverts integrations and platforms
Works with
Available on
WhatConverts alternatives
See the full shortlist in Best Call Tracking Software.
WhatConverts FAQ
Is WhatConverts free?
WhatConverts has no free plan, but every plan comes with a 14-day free trial. After the trial, single-account plans start at $30 per month for Call Tracking and go up to $160 per month for Elite. Agency plans with unlimited accounts start at $500 per month.
What is WhatConverts used for?
WhatConverts is used to find out which marketing sources generate leads and sales. It tracks phone calls, forms, chats and ecommerce transactions, ties each to its channel and keyword, and lets marketers qualify leads and build ROI reports. Agencies use it to prove results to clients.
WhatConverts vs CallRail: what's the difference?
Both track calls and forms back to marketing sources. WhatConverts adds chat and transaction tracking and emphasizes lead quality marking and reporting for agencies, starting at $30 per month. CallRail starts at about $50 per month and focuses more on AI conversation analysis and voice assistant features.
Does WhatConverts integrate with Google Ads?
Yes. WhatConverts integrates with Google Ads as well as Facebook Ads and Bing Ads, so lead data can be used to measure and optimize campaigns. It also connects with CRMs like Pipedrive, form tools like Formstack, and reporting tools like AgencyAnalytics.
Is WhatConverts good for agencies?
Yes. WhatConverts is popular with PPC and SEO agencies. Agency plans include unlimited client accounts, scheduled reports keep clients updated, and a white-label add-on lets you present dashboards under your own brand. Lead quality marking helps agencies show clients which leads were real.
Sources
This overview is based on WhatConverts's official website and documentation, checked October 2026.