What is CallTrackingMetrics?
CallTrackingMetrics is a conversation analytics and call tracking platform that connects calls, texts, form fills and chats to the ads and campaigns that drove them. Now marketed under the shorter name CTM, it pairs marketing attribution with a full set of contact center tools, so the same system that tells marketers which keyword produced a call can also route that call, record it and score the agent who answered.
CallTrackingMetrics adds AI on top of that data. Conversation intelligence and AskAI summarize and question call content, while VoiceAI agents can answer, qualify and route callers at any hour. Teams work in a web app, a mobile app or a built-in softphone, and developers can extend the platform with an API, lambda functions, Zapier or Make. It integrates with Google Ads, Google Analytics, HubSpot and Salesforce.
CallTrackingMetrics at a glance
How does CallTrackingMetrics work?
- Buy tracking numbers
You provision local or toll-free numbers and attach them to campaigns, sources or a dynamic number pool for your website.
- Add dynamic number insertion
A tracking script swaps the number each visitor sees so every call, text, form fill or chat is tied to its ad, keyword and page.
- Route conversations
Calls are sent to the right person or team using geo, weighted or skill-based routing, and agents can take them in the softphone or mobile app.
- Analyze with AI
Transcripts, AskAI summaries and call scoring show intent and outcomes, and triggers fire notifications or follow-ups automatically.
- Report and sync
Dashboards and the ROI report show results by channel, and conversions sync to ad platforms and CRMs.
CallTrackingMetrics key features
Multichannel attribution
Tracks calls, texts, form submissions and chats in one timeline and ties each to its marketing source.
Dynamic number insertion
Rotates numbers on your website to capture visitor-level source, keyword and landing page data.
Contact center routing
Geo, weight and skill-based routing for inbound and outbound teams, with a customizable softphone.
Conversation intelligence and AskAI
Transcribes calls and lets teams pull summaries or ask custom questions about conversations, billed per use.
VoiceAI agents
AI voice agents that answer, qualify and route calls around the clock, priced per minute.
Coaching and call scoring
Real-time coaching, live listen and scoring tools help managers improve agent performance.
Automation triggers and API
Triggers send alerts and follow-ups, while the API, lambda functions, Zapier and Make support custom workflows.
Why use CallTrackingMetrics?
- Marketing and sales share one record of each lead, from first ad click to the call outcome.
- Built-in routing and softphone mean you may not need a separate contact center tool.
- AI summaries and custom questions turn long call recordings into quick, searchable insights.
- All plans include unlimited users, which keeps costs predictable as a team grows.
- Sub-accounts make it practical for agencies and multi-location brands.
Who is CallTrackingMetrics best for?
A good fit for
- Sales teams that handle high inbound call volume
- Marketing agencies managing many client sub-accounts
- Multi-location businesses that need smart call routing
- Companies wanting marketing attribution and contact center tools together
Less suited to
- Very small businesses that only need a few tracking numbers
- Teams that want a fixed bill, since numbers and minutes are volume-priced
- Pay-per-call publishers needing real-time bidding marketplaces
CallTrackingMetrics pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | Not confirmed |
| Starting price | $79/month (Marketing Lite, billed monthly) |
Marketing Lite drops to $65/month on annual pre-pay; Marketing Pro is $179/month, Sales Engage $329/month and Enterprise is custom. Numbers, minutes, transcription and AI features are billed by usage on top.
Prices checked October 2026. Vendors change plans often, so confirm on the official CallTrackingMetrics pricing page before you buy.
CallTrackingMetrics pros and cons
Pros
- Covers attribution, routing, softphone and coaching in one product
- Unlimited users on every plan
- Flexible automation through triggers, API and lambda functions
Cons
- Higher entry price than simpler call trackers
- Many usage-based charges make total cost harder to predict
- Feature depth means a longer setup and learning curve
CallTrackingMetrics integrations and platforms
Works with
Available on
CallTrackingMetrics alternatives
See the full shortlist in Best Call Tracking Software.
CallTrackingMetrics FAQ
Is CallTrackingMetrics the same as CTM?
Yes. CallTrackingMetrics now uses the shorter brand name CTM, and its old domain redirects to ctm.com. The company behind it is still Call Tracking Metrics, LLC, and the product covers the same call tracking, conversation analytics and contact center features under the new name.
How much does CallTrackingMetrics cost?
CallTrackingMetrics plans start at $79 per month for Marketing Lite on monthly billing, or $65 per month with annual pre-pay. Marketing Pro is $179 per month and Sales Engage is $329 per month. Phone numbers, call minutes, transcription and AI features are billed separately based on usage.
What is CallTrackingMetrics used for?
It is used to track which ads and campaigns generate calls, texts, forms and chats, and to manage those conversations once they arrive. Marketing teams use it for attribution and ROI reporting, while sales and support teams use its routing, softphone, call scoring and AI summaries.
CallTrackingMetrics vs CallRail: which is better?
CallRail is simpler and cheaper to start, which suits small businesses and agencies that mainly need attribution. CallTrackingMetrics costs more but includes contact center tools such as skill-based routing, a softphone, live coaching and unlimited users, so it fits teams that also handle calls at scale.
Does CallTrackingMetrics integrate with HubSpot and Salesforce?
Yes. CallTrackingMetrics connects with HubSpot and Salesforce so call and lead data appear in the CRM. It also integrates with Google Ads and Google Analytics, and teams can build custom connections through its API, Zapier or Make.
Sources
This overview is based on CallTrackingMetrics's official website and documentation, checked October 2026.