Uberall: what it is, how it works & who it's for

Multi-location marketing platform for listings, reviews, local social and AI search

Updated · Pricing checked October 2026

What is Uberall?

Uberall is a location marketing platform that helps brands with many physical sites manage their listings, reviews, local social media and visibility in search and AI answers. It publishes location data to more than 150 directories and maps, collects reviews in one inbox and coordinates posting for each store. The platform targets franchises, retail chains, restaurants, automotive, healthcare and finance brands.

Uberall was founded in 2013 and lists a US office in San Francisco. Its product range includes Listings Management, Review Management with AI replies, Local Social with an AI Social Writer, Locator and Local Pages, and GEO Studio, which tracks share of voice in AI search. An AI agent called UB-I and analytics tools help teams spot underperforming locations. Uberall is sold in plan bundles through its sales team.

Uberall at a glance

Uberall infographic: how it works in 4 steps, key features, pricing model and who it is best for
Uberall at a glance. Share or embed this infographic with a link to this page.

How does Uberall work?

  1. Centralize location data

    Import addresses, hours, photos and attributes, then manage them with bulk edits and scheduled updates.

  2. Publish listings

    Uberall syncs the data to its directory network, suppresses duplicates and protects profiles from unwanted edits.

  3. Manage reviews and social

    Reply to reviews with AI help, request new ones by email or QR code and post to Facebook, Instagram, Google and Apple.

  4. Measure performance

    Use the Local Performance Score, benchmarks and GEO tools to compare locations and improve visibility.

Uberall key features

Listings Management

Publishes and maintains location data across more than 150 directories, with duplicate suppression.

Review Management

Gathers reviews in one inbox with AI responses, automated replies, alerts and review generation.

Local Social

Plans and posts content for each location with templates, a calendar and an AI Social Writer.

Locator and Local Pages

Builds store finders and SEO-friendly pages for each location, sold separately.

GEO Studio

Tracks how a brand appears in AI search and finds competitive gaps.

Analytics

Provides a Local Performance Score, dashboards and optional competitive benchmarking.

Collaboration controls

Offers unlimited users, with SSO, white label and approval workflows as add-ons.

UB-I AI agent

An AI agent focused on location performance that helps teams spot issues and prioritize fixes across many sites.

Why use Uberall?

  • It is built specifically for brands managing hundreds or thousands of locations.
  • Listings, reviews and social live in one platform instead of three.
  • AI search tracking adds visibility beyond traditional map results.
  • Unlimited users make it easy to involve local managers.
  • Integrations with Salesforce, BigQuery and Tableau support enterprise reporting.

Who is Uberall best for?

A good fit for

  • Franchises and multi-location brands
  • Retail, hospitality and restaurant chains
  • Enterprise marketing and customer experience teams
  • Agencies and resellers through the partner program

Less suited to

  • Single-location small businesses
  • Buyers who want published self-serve pricing
  • Teams that only need a lightweight rank tracker or review widget

Uberall pricing

Pricing modelContact sales
Free planNo
Free trialNot confirmed
Starting priceContact sales (prices not published)

Uberall sells three bundles: Show Up (listings), Stand Out (listings and reviews) and Connect (adds local social and posting). Reviews Plus, Analytics Plus and Collaborate Plus are add-ons, and locators and GEO Studio are sold separately.

Prices checked October 2026. Vendors change plans often, so confirm on the official Uberall pricing page before you buy.

Uberall pros and cons

Pros

  • Broad feature set for multi-location brands
  • Large directory network
  • AI search visibility tracking

Cons

  • No published pricing or free trial
  • Several useful tools are separate add-ons
  • Too much for single-location businesses

Uberall integrations and platforms

Works with

  • Salesforce
  • Shopify
  • Zendesk
  • Tableau
  • Google BigQuery
  • Google Ads
  • Canva
  • Semrush
  • Claude

Available on

  • Web
  • iOS
  • Android

Uberall alternatives

Uberall FAQ

How much does Uberall cost?

Uberall does not publish prices. You request pricing for one of three bundles: Show Up for listings, Stand Out for listings and reviews, and Connect, which adds local social and Google and Apple posting. Add-ons such as Reviews Plus, Analytics Plus and Collaborate Plus raise the cost, and locators and GEO Studio are sold separately.

What is Uberall used for?

Uberall is used by multi-location brands to keep store data accurate across directories, manage reviews, publish local social posts and track how locations appear in search and AI answers. It helps central marketing teams coordinate hundreds or thousands of locations from one platform.

Uberall vs Yext: what's the difference?

Both serve enterprise multi-location brands with listings, reviews and local pages. Uberall packages listings, reviews and local social into three bundles and adds GEO Studio for AI search share of voice. Yext centers on its Knowledge Graph, a direct publisher network and AI search products. Neither publishes prices, so most buyers compare demos and contract terms.

Does Uberall have a mobile app?

Yes. The Essentials module, included in every Uberall plan, comes with a mobile app alongside location data management, unlimited users and analytics. This gives teams a way to work with the platform away from a desk, which helps when many local managers are involved.

Is Uberall good for small businesses?

Uberall is designed mainly for brands with many locations, so it is usually not the best fit for a single shop. Small businesses often prefer tools with self-serve plans, such as Localo or BrightLocal. Agencies serving small clients can join the Uberall partner program instead.

Sources

This overview is based on Uberall's official website and documentation, checked October 2026.