What is Treasure Data?
Treasure Data is an enterprise customer data platform that brings customer records and behavior from many sources into unified profiles that marketing, service and advertising teams can use. In April 2026 the company renamed itself Treasure AI and repositioned the product as an agentic experience platform, in which governed AI agents help plan, build and run campaigns while people review and approve the output.
The core is the Intelligent CDP, available as a complete platform or a composable option that works with Snowflake, Databricks and BigQuery. On top sit AI Suites for engagement, personalization, creative, paid media and service, covering channels such as email, mobile app, SMS and LINE. Treasure AI Studio is a conversational workspace with prebuilt skills, and pricing is based on customer profiles and behaviors rather than compute.
Treasure Data at a glance
How does Treasure Data work?
- Connect data sources
Bring in data from apps, sites and systems, or link a warehouse such as Snowflake, Databricks or BigQuery through the composable option.
- Unify identities
Identity resolution merges records into unified customer profiles stored in a parent table.
- Plan with AI Studio
Use Treasure AI Studio on web, mobile, desktop or command line to build segments and draft campaigns through conversation.
- Review and activate
Approve the AI output, then activate journeys and campaigns across email, SMS, app and paid media channels.
Treasure Data key features
Intelligent CDP
Data unification, segmentation, batch activation and journey orchestration in one licensed platform.
Composable CDP option
Works with existing cloud data warehouses so data can stay where it already lives.
Identity Resolution
A dedicated product for matching customer records across sources into one profile.
Treasure AI Studio
A conversational workspace with 50+ prebuilt skills for building segments and campaigns, with no seat fee.
AI Suites
Add-on suites for Engagement, Personalization, Creative, Paid Media and Service use cases.
AI Agent Foundry and governance
Build and manage AI agents with evaluation, compliance checks and human approval before activation.
Treasure Code
A command-line tool that works with coding assistants to automate CDP operations.
Why use Treasure Data?
- Profile-based pricing avoids surprise compute charges as query volumes grow.
- It can run as a full CDP or alongside an existing data warehouse.
- AI agents speed up segment building and campaign creation.
- Support for LINE alongside email, SMS and app messaging suits brands reaching customers in markets where LINE is popular.
- A two-week proof of concept lets you test before signing.
Who is Treasure Data best for?
A good fit for
- Large consumer brands with many data sources
- Brands that market through LINE as well as email, SMS and apps
- Enterprises replacing a legacy CDP or email platform
- Marketing teams adopting AI agents with human review
Less suited to
- Small businesses and startups
- Teams that need a free or self-serve plan
- Buyers who prefer a simple point tool over a broad platform
Treasure Data pricing
| Pricing model | Contact sales |
|---|---|
| Free plan | No |
| Free trial | Two-week proof of concept |
| Starting price | Contact sales |
The Intelligent CDP is an annual subscription tiered by profiles and behavioral events, with no compute charges. AI Suites add a fixed annual license plus consumption-based credits, and AI Studio usage is billed through AI Credits.
Prices checked October 2026. Vendors change plans often, so confirm on the official Treasure Data pricing page before you buy.
Treasure Data pros and cons
Pros
- Predictable profile-based pricing without compute fees
- Choice of complete or composable CDP
- Strong AI agent tooling with governance
- Composable option keeps data in your own warehouse
Cons
- No public prices or free plan
- Rebrand means some docs and links still use the old name
- Broad platform with a learning curve for smaller teams
Treasure Data integrations and platforms
Works with
Available on
Treasure Data alternatives
See the full shortlist in Best Customer Data Platforms.
Treasure Data FAQ
Is Treasure Data now Treasure AI?
Yes. Treasure Data announced in April 2026 that it was becoming Treasure AI, and the treasuredata.com website now redirects to treasure.ai. The CDP continues under the new brand, with a stronger focus on AI agents, the Treasure AI Studio workspace and AI Suites for marketing and service.
How much does Treasure Data cost?
Treasure Data does not publish prices. The Intelligent CDP is an annual subscription priced by the number of customer profiles and behavioral events, with no compute charges. AI Suites add a fixed annual license plus usage credits. You request a custom quote from the sales team.
Does Treasure Data have a free trial?
There is no free plan, but Treasure AI offers a two-week proof of concept so you can try the platform with your own use case before buying. Treasure AI Studio access itself has no seat fee, though usage is billed through AI Credits.
What is Treasure Data used for?
Treasure Data is used to unify customer data from many systems into single profiles, build segments and run personalized journeys across email, SMS, apps and ads. Large brands use it to improve retention, target paid media more precisely and let AI agents help build campaigns faster.
Treasure Data vs Salesforce Data Cloud: what's the difference?
Salesforce Data Cloud, now Data 360, is tied closely to the Salesforce ecosystem and prices by credits and profiles. Treasure Data is a standalone CDP that works across many tech stacks, offers a composable option on Snowflake, Databricks or BigQuery, and prices by profiles and behaviors without compute fees.
Sources
This overview is based on Treasure Data's official website and documentation, checked October 2026.