What is Sprinklr?
Sprinklr is an enterprise customer experience management platform that connects marketing, social media, research and customer service teams on one system. It covers more than 30 digital and social channels, letting large companies listen to customers, publish content, run ads and answer service requests from a shared data layer. Its Insights product handles social listening, competitive benchmarking and market research.
Sprinklr was founded in 2009 by Ragy Thomas, is based in New York and is listed on the NYSE under the ticker CXM. It targets large enterprises with complex, multi-region operations, and pricing is arranged through sales. AI runs throughout the platform, from insight extraction on unstructured conversations to an in-product Copilot and industry-specific AI agents for customer engagement.
Sprinklr at a glance
How does Sprinklr work?
- Connect channels
Bring social accounts, messaging, chat, SMS, email and other touchpoints into one platform.
- Listen and research
Use Sprinklr Insights to track brand, competitor and market conversations across public sources, with AI that pulls themes from unstructured data.
- Publish and advertise
Plan content and campaigns, publish to social channels and manage social ads with Sprinklr Social and Sprinklr Marketing.
- Serve customers
Route incoming conversations to agents or AI agents with Sprinklr Service, and measure quality and performance.
Sprinklr key features
Sprinklr Insights
Social listening, competitive benchmarking, product and location insights and surveys, with newer LLM Insights and Video Intelligence features.
Sprinklr Social
Publishing, engagement and employee advocacy across more than 30 channels, with tools for distributed brand teams.
Sprinklr Marketing
Campaign and content planning, social advertising, unified analytics and moderation of comments on ads.
Sprinklr Service
Contact center tools including omnichannel routing, a unified agent desktop, live chat, workforce management and quality management.
Copilot
An AI assistant inside the platform that helps users automate tasks and get answers while they work.
AI Agents
Industry-specific AI agents handle customer conversations consistently across channels.
Open APIs
Public APIs and an integrations catalog connect Sprinklr to existing enterprise systems.
Why use Sprinklr?
- One platform covers listening, social, marketing and service, which helps large teams share data.
- Wide channel coverage suits global brands present on many networks and messaging apps.
- AI features help sort huge volumes of conversations into usable insights.
- Governance and workflow tools fit companies with many regions, brands and approval layers.
- A public company with long enterprise experience can reassure procurement teams.
Who is Sprinklr best for?
A good fit for
- Large global enterprises with complex customer experience needs
- Brands that want social listening tied to customer service
- Organizations with many regional social teams
- Contact centers adding digital and social channels
Less suited to
- Small and mid-sized businesses
- Teams that need quick, self-serve setup
- Buyers looking only for a lightweight listening tool
Sprinklr pricing
| Pricing model | Contact sales |
|---|---|
| Free plan | No |
| Free trial | Not confirmed |
| Starting price | Custom pricing (contact sales) |
Sprinklr does not list prices on its site. Buyers request a demo and receive a quote based on the products, channels, users and scale they need.
Prices checked October 2026. Vendors change plans often, so confirm on the official website before you buy.
Sprinklr pros and cons
Pros
- Very broad suite covering listening, social, marketing and service
- Supports more than 30 digital and social channels
- Built for enterprise governance and scale
Cons
- No public pricing; aimed at large budgets
- Implementation and training take time
- More platform than most smaller teams need
Sprinklr integrations and platforms
Available on
Sprinklr alternatives
See the full shortlist in Best Social Listening Tools.
Sprinklr FAQ
What is Sprinklr used for?
Sprinklr is used by large companies to manage customer experience across digital channels. Teams use it for social listening and market research, publishing and engaging on social media, running social ads, and handling customer service across chat, messaging, SMS and email. The aim is to give marketing, research and service teams one shared view of customers.
How much does Sprinklr cost?
Sprinklr does not publish pricing on its website. Pricing is quote-based and depends on which products you buy, such as Insights, Social, Marketing or Service, along with the number of users, channels and volume. You start by requesting a demo, and the sales team builds a proposal for your organization.
Does Sprinklr do social listening?
Yes. Sprinklr Insights is its listening and research product. It tracks public conversations about brands, competitors and markets, supports competitive benchmarking and product and location insights, and includes surveys. Newer features such as LLM Insights and Video Intelligence use AI to analyze text and video content at scale.
Sprinklr vs Brandwatch: what's the difference?
Brandwatch is known mainly for consumer intelligence and social listening, with a long historical archive, plus social management and influencer tools. Sprinklr is a broader customer experience platform that also includes full contact center software, social advertising and AI service agents. Companies wanting listening tied closely to customer service often look at Sprinklr.
Who founded Sprinklr and where is it based?
Sprinklr was founded in 2009 by Ragy Thomas. Its Americas headquarters is in New York City, with regional hubs in London, Singapore and Dubai. The company has been listed on the New York Stock Exchange since 2021 under the ticker CXM.
Sources
This overview is based on Sprinklr's official website and documentation, checked October 2026.