What is Scrunch AI?
Scrunch AI is an AI customer experience platform that monitors how brands appear in AI search answers and helps them become easier for AI agents to read and cite. It tracks prompts, topics and personas across ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta AI.
Scrunch was founded in 2023 by Chris Andrew and Robert MacCloy and has raised $26 million from investors including Mayfield and Decibel. Besides monitoring and insights, it offers the Agent Experience Platform (AXP), which delivers a lightweight, machine-readable version of a site to AI agents without changing what people see. It also tracks AI bot traffic and crawl errors, and enterprise plans add a data API.
Scrunch AI at a glance
How does Scrunch AI work?
- Start a trial
Sign up for the 7-day Starter trial without a credit card and add your brand. Signup is instant and the trial includes 3 user licenses.
- Set prompts and personas
Add custom prompts, use industry prompts and define personas and key topics to track. Personas let you see answers tailored to different buyer types.
- Monitor and benchmark
Scrunch tracks presence, position and citations across AI engines and compares you with competitors by persona, topic and region. Alerts and scheduled reports keep stakeholders updated.
- Fix and optimize
Run page audits, resolve AI crawler errors and use AXP to serve AI-ready versions of key pages. Strategy reviews on the Growth plan help teams prioritize these fixes.
Scrunch AI key features
AI visibility monitoring
Tracks brand presence, position and citations across major AI engines.
Prompt Manager
Organizes custom and industry prompts by topic and persona.
Insights and citations
Explains how AI reads your site and which sources it relies on.
Page audits
Checks individual pages for issues that limit AI visibility.
Agent traffic monitoring
Shows AI bot crawl activity and errors in a real-time feed.
Agent Experience Platform (AXP)
Serves a machine-readable version of your site to AI agents while keeping the human design intact.
Enterprise data API
Sends visibility data to internal systems and dashboards on Enterprise.
Enterprise governance
Supports role-based access, SAML or OIDC SSO, and multi-brand, multi-region and multi-language deployments.
Why use Scrunch AI?
- It combines monitoring with a way to change how AI agents read your site.
- Persona and topic tracking show visibility for specific audiences.
- Crawl error detection helps fix technical blockers for AI bots.
- Published prices and a no-card trial make evaluation easy.
- SOC 2 Type II compliance supports enterprise security reviews.
Who is Scrunch AI best for?
A good fit for
- Mid-size and enterprise marketing teams
- Agencies managing several brands
- Ecommerce and SaaS companies
- Brands operating across regions and languages
Less suited to
- Solo marketers or very small budgets
- Teams that only need a basic mention counter
- Users who need API access on lower plans
Scrunch AI pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 7 days (Starter, no credit card) |
| Starting price | $250/month billed annually ($300 month-to-month) |
Starter includes 3 users and 350 custom prompts. Growth is $417/month billed annually with 5 users and 700 prompts, and Enterprise is custom with SSO and the data API. Extra seats cost $25/month.
Prices checked October 2026. Vendors change plans often, so confirm on the official Scrunch AI pricing page before you buy.
Scrunch AI pros and cons
Pros
- AXP goes beyond monitoring
- Persona-level visibility tracking
- Transparent self-serve pricing
- No-card free trial
Cons
- Starting price is high for small teams
- Data API limited to Enterprise
- Limited seats on lower plans
Scrunch AI integrations and platforms
Available on
Scrunch AI alternatives
See the full shortlist in Best AI Search Visibility Tools.
Scrunch AI FAQ
Is Scrunch AI free?
Scrunch AI does not have a free plan, but it offers a 7-day free trial of the Starter plan with no credit card required. The trial includes 350 custom prompts, 3 personas, 5 page audits and 3 user licenses. After that, Starter costs $250 per month billed annually.
What is Scrunch AI used for?
Scrunch AI is used to monitor and improve brand visibility in AI search. Teams track prompts and personas across ChatGPT, Claude, Gemini and Perplexity, analyze citations, find AI crawler errors and use the Agent Experience Platform to give AI agents a cleaner, machine-readable version of their site.
What is the Scrunch Agent Experience Platform?
The Agent Experience Platform, or AXP, creates a lightweight version of your website designed for AI agents and crawlers. Human visitors still see the normal site. The goal is to improve crawl success, citations and inclusion in AI answers without redesigning the website.
Scrunch AI vs Profound: what's the difference?
Both target enterprise brands tracking AI visibility. Scrunch AI publishes self-serve pricing from $250 per month and adds AXP for serving AI-ready pages. Profound uses custom pricing and focuses on prompt volume data, agent analytics and AI marketing agents that draft content for approval.
Which AI engines does Scrunch AI track?
Every Scrunch AI plan covers ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews and Meta AI. Tracking is organized by custom prompts, industry prompts, personas and key topics, so teams can see how visibility differs between audiences, regions and competitors on each engine.
Sources
This overview is based on Scrunch AI's official website and documentation, checked October 2026.