What is Otterly.AI?
Otterly.AI is an AI search monitoring and optimization platform that tracks how often your brand is mentioned and your website is cited in AI-generated answers. It covers ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan, with Google AI Mode, Gemini and Claude available as add-ons.
The product launched in October 2024 and was co-founded by Thomas Peham, Josef Trauner and Klaus-M. Schremser. Beyond tracking, Otterly.AI offers prompt research, brand reports, content audits that check crawlability and citation potential, GEO recommendations and ChatGPT ads tracking. A public API and MCP access are available on mid-tier plans, and its low entry price makes it a common first tool for small teams.
Otterly.AI at a glance
How does Otterly.AI work?
- Research prompts
Find the questions people ask AI tools in your category and add them as tracked prompts. Grouping prompts with tags makes it easier to report by product line or topic.
- Track AI answers
Otterly.AI checks each prompt across the included engines and records brand mentions, positions and cited URLs. Add-on engines such as Gemini, AI Mode and Claude can be switched on when needed.
- Compare and filter
Benchmark against competitors and filter results by tag, engine and country. Brand position metrics show whether you appear first or further down an answer.
- Optimize and report
Run content audits, follow GEO recommendations and share brand reports, with alerts for changes. Reports can be shared with clients or leadership on a regular schedule.
Otterly.AI key features
Prompt research
Suggests questions and topics that trigger AI answers in your market.
Brand and citation tracking
Monitors mentions of your brand and links to your website across AI engines.
Competitor benchmarking
Compares your brand position with competitors in the same answers.
GEO content audit
Checks pages for crawlability and citation potential and suggests improvements.
ChatGPT ads tracking
Tracks advertising appearing in ChatGPT for your tracked topics.
Alerts and reports
Sends alerts when mentions change and produces shareable brand reports.
API and MCP
Standard and Premium plans include API and MCP access for custom workflows.
Brand profiling and agent analytics
Summarizes how AI engines describe your brand and adds analytics on AI agent activity.
Why use Otterly.AI?
- The entry plan is affordable for freelancers and small teams.
- Core engines are included without extra fees.
- Prompt research helps you choose what to track.
- Content audits give practical next steps, not just data.
- A free trial lets you test before paying.
Who is Otterly.AI best for?
A good fit for
- Small businesses starting with AI search tracking
- SEO freelancers and consultants
- Agencies adding GEO reporting for clients
- Content marketers measuring citation wins
Less suited to
- Enterprises needing SSO and advanced governance on lower plans
- Teams that need Claude or Gemini without paying add-ons
- Users wanting large prompt volumes on a small budget
Otterly.AI pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | Available (length varies) |
| Starting price | $29/month (Lite, 15 prompts) |
Standard is $189/month for 100 prompts and Premium is $489/month for 400 prompts, both with API and MCP. Extra prompts and engines like AI Mode, Gemini and Claude cost extra. Annual billing is 15% off.
Prices checked October 2026. Vendors change plans often, so confirm on the official Otterly.AI pricing page before you buy.
Otterly.AI pros and cons
Pros
- Low entry price
- Clear, simple dashboard
- Includes GEO audits and recommendations
- API and MCP on mid-tier plans
Cons
- Entry plan tracks only 15 prompts
- Several engines are paid add-ons
- Prices jump sharply above Lite
Otterly.AI integrations and platforms
Works with
Available on
Otterly.AI alternatives
See the full shortlist in Best AI Search Visibility Tools.
Otterly.AI FAQ
Is Otterly.AI free?
Otterly.AI does not have a permanent free plan, but it offers a free trial for new users. Paid plans start at $29 per month for the Lite plan with 15 prompts. Standard and Premium plans add more prompts plus API and MCP access, and annual billing saves 15%.
What is Otterly.AI used for?
Otterly.AI is used to monitor brand visibility in AI search. Marketers track whether ChatGPT, Google AI Overviews, Perplexity and Copilot mention their brand or cite their website, compare competitors, audit content for AI readiness and report changes over time.
Otterly.AI vs Peec AI: what's the difference?
Both track brand visibility in AI answers. Otterly.AI has a low published entry price and adds GEO content audits and ChatGPT ads tracking. Peec AI focuses on visibility, position and sentiment metrics with source analysis, a Looker Studio connector and plans built around daily prompt runs. Small teams often compare both.
Which AI engines does Otterly.AI track?
Every Otterly.AI plan includes ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Google AI Mode, Gemini and Claude are available as paid add-ons, with prices that depend on your plan. Results can be filtered by engine and country.
Does Otterly.AI have an API?
Yes. Otterly.AI offers a public API for brand reports, prompts, citations and workspace data, along with MCP support for AI tools. API and MCP access are included on the Standard and Premium plans. The company also runs technology and agency partner programs for teams building on its data.
Sources
This overview is based on Otterly.AI's official website and documentation, checked October 2026.