What is Metadata.io?
Metadata.io is a B2B advertising platform that builds target audiences, produces campaign assets and runs and optimizes paid campaigns across 12 channels. Your team sets goals, budgets and approval rules, and Metadata handles setup, bidding and budget shifts within those limits. Channels include LinkedIn, Meta, Google, Reddit, X, Bing, ChatGPT, display, connected TV, out-of-home and audio. The aim is to let small marketing teams run paid programs that would normally need a larger in-house team or agency.
The product, also called MetadataONE, mixes software with specialist AI agents that cover strategy, creative, audiences and campaign assembly, working alongside human staff. It can generate landing pages, ad creatives and commercials, and it reports company-level engagement and CRM-connected pipeline. Metadata is led by founder and CEO Gil Allouche. Pricing is scoped per team on a demo, based on channels, ad spend and the work you delegate.
Metadata.io at a glance
How does Metadata.io work?
- Set goals and guardrails
Define campaign goals, budgets, caps, pacing and approval steps.
- Build audiences
Create B2B target audiences by firmographics and other criteria, or use audiences on their own.
- Produce assets
Generate landing pages, ad creatives and video from your campaign direction, then review drafts.
- Launch and optimize
Metadata runs campaigns across channels and adjusts bids and budgets automatically within your settings. You can see what changed and why in reporting.
- Track pipeline
Review account journeys, company-level engagement and CRM-connected pipeline reports.
Metadata.io key features
B2B audiences
Build target audiences for paid campaigns, usable with or without Metadata running the ads.
Campaign production
Creates landing pages, ad creatives and commercials from your brief.
Campaign automation
Sets up and runs campaigns programmatically with automatic bid and budget optimization.
Draft review and budget controls
Approve drafts before launch and set budget caps and pacing.
Multi-channel reach
Runs ads on 12 channels, from LinkedIn and Meta to CTV and audio.
AI agents
Specialist agents handle strategy, creative, audience and campaign assembly tasks.
Account journey reporting
Company-level ad engagement timelines and pipeline views tied to your CRM.
MCP, ChatGPT app and iPhone app
Access Metadata from AI tools and on mobile.
Why use Metadata.io?
- It reduces the manual work of building and managing B2B paid campaigns across many channels.
- Automatic bid and budget changes keep spend moving toward what performs.
- Company-level reporting shows which accounts engaged with your ads, not only clicks.
- Built-in creative production speeds up testing new ads and landing pages.
- You keep control through approvals, caps and pacing rules.
Who is Metadata.io best for?
A good fit for
- B2B SaaS demand generation teams
- Lean marketing teams managing paid social and search
- Companies running LinkedIn and Meta ads to target accounts
- Teams that want to delegate campaign operations
- Agencies running B2B paid media for several clients
Less suited to
- B2C or ecommerce advertisers
- Very small budgets where platform fees outweigh ad spend
- Teams that want to manage every ad setting by hand
Metadata.io pricing
| Pricing model | Contact sales |
|---|---|
| Free plan | No |
| Free trial | Not confirmed |
| Starting price | Custom pricing (book a demo) |
There is no public price list. Pricing is scoped per team based on channels under management, managed ad spend and how much work you delegate, from audiences only to fully automated campaign execution.
Prices checked October 2026. Vendors change plans often, so confirm on the official Metadata.io pricing page before you buy.
Metadata.io pros and cons
Pros
- Covers many paid channels in one place
- Automated optimization with clear guardrails
- Creative production built in
- Account-level and pipeline reporting
Cons
- No public pricing
- Best value requires meaningful ad budgets
- Less control for teams that prefer hands-on campaign management
Metadata.io integrations and platforms
Works with
Available on
Metadata.io alternatives
See the full shortlist in Best ABM Platforms.
Metadata.io FAQ
What is Metadata.io used for?
Metadata.io is used by B2B marketing teams to run paid advertising. It builds target audiences, creates ad assets and landing pages, launches campaigns across channels such as LinkedIn, Meta and Google, and automatically optimizes bids and budgets. It also reports on account engagement and pipeline. It is aimed at teams that want to spend less time on manual campaign setup.
How much does Metadata.io cost?
Metadata.io does not publish prices. Pricing is scoped on a demo and depends on how many channels it manages, your managed ad spend and how much work you delegate, from audience building only to full automated execution. Book a demo to get a proposal. Pricing can scale as you add channels or increase the ad budget it manages.
Does Metadata.io work with LinkedIn ads?
Yes. LinkedIn is one of the 12 channels Metadata.io supports. Others include Meta, Google, Reddit, X, Bing, ChatGPT, display, connected TV, out-of-home and audio. Metadata can build audiences, create ads and optimize spend across these channels from one place.
Metadata.io vs 6sense: what's the difference?
6sense is an ABM and revenue intelligence platform centered on intent data, predictive scoring and sales intelligence, with advertising as one part. Metadata.io focuses on executing B2B paid campaigns across many channels, with automated optimization and creative production. Some teams pair an intent platform with Metadata for activation.
Is Metadata.io good for small businesses?
Metadata.io suits B2B teams that already spend meaningfully on paid ads and want to scale or delegate campaign work. Very small businesses with limited ad budgets may find the cost hard to justify. Since pricing is custom, a demo is the best way to check fit for your budget. Teams with a clear ideal customer profile tend to get the most from its audience tools.
Sources
This overview is based on Metadata.io's official website and documentation, checked October 2026.