What is Bombora?
Bombora is a B2B data company that provides intent, identity and audience data showing which businesses are actively researching specific topics. Its main product, Company Surge, tracks content consumption across a cooperative of publishers and brand sites and flags accounts with a spike in research. Bombora says it processes more than 14 billion events a month across about 5 million company domains.
Unlike all-in-one ABM suites, Bombora describes itself as a data company rather than a platform. It delivers its data into tools teams already use, including CRMs, marketing automation systems and ad platforms, and partners with vendors such as Salesforce, HubSpot, Adobe, 6sense and LinkedIn. It also offers visitor identification, ready-made audiences, campaign measurement and insight dashboards. Because so many sales and marketing platforms already carry its signals, many teams first meet Bombora data inside another product.
Bombora at a glance
How does Bombora work?
- Choose intent topics
Pick from more than 25,300 topics that relate to your products, competitors and buyer problems.
- Bombora watches the Data Co-op
Content consumption across thousands of member publishers and brand sites is mapped to companies.
- Find surging accounts
Company Surge flags businesses showing a rise in research on your topics.
- Activate the data
Send surge data to your CRM, marketing automation or ad platforms to prioritize outreach and target campaigns.
- Measure impact
Use campaign measurement and dashboards to see account and buying group reach and engagement.
Bombora key features
Company Surge intent data
Identifies in-market accounts based on spikes in topic research across the Bombora network.
Data Co-op
A network of publishers, brand sites and data providers that supplies the research activity behind its intent data.
Visitor Insights
Identifies and enriches anonymous companies visiting your website for segmentation and retargeting.
B2B audiences
Custom or off-the-shelf account audiences ready to activate on B2B ad tech platforms.
Campaign measurement
Reports on reach and engagement at the account and buying group level.
Insights dashboards
Track intent trends, website traffic, account engagement and campaign performance.
Partner delivery
Data flows into CRM, marketing automation and ad tools through a wide partner network.
Why use Bombora?
- It shows which accounts are researching your category before they fill out a form.
- Data plugs into the tools you already have instead of requiring a new platform.
- A very large topic library lets you track niche product categories and competitors.
- Ready-made audiences make it faster to launch account-based ad campaigns.
- Many sales and ABM tools already integrate Bombora data, which shortens setup.
Who is Bombora best for?
A good fit for
- B2B marketing teams running ABM and demand generation
- Sales teams prioritizing outreach by buying signals
- Agencies running account-based ad campaigns for clients
- Data and RevOps teams enriching CRM records with intent
Less suited to
- B2C brands and companies selling to consumers
- Small teams that need contact emails and phone numbers rather than account signals
- Buyers who want a self-serve tool with published pricing
Bombora pricing
| Pricing model | Contact sales |
|---|---|
| Free plan | Not confirmed |
| Free trial | Not confirmed |
| Starting price | See the official pricing page |
Bombora does not list prices on its homepage. Data is typically licensed through its sales team or accessed via partner platforms, so cost depends on topics, products and delivery method.
Prices checked October 2026. Vendors change plans often, so confirm on the official website before you buy.
Bombora pros and cons
Pros
- Widely used intent data source with a large co-op network
- Huge library of intent topics
- Works inside many existing CRM, ad and ABM tools
- Covers both intent and audience activation
Cons
- No public pricing
- Account-level signals still need contact data from another source
- Requires a clear process to turn intent spikes into sales action
Bombora integrations and platforms
Works with
Available on
Bombora alternatives
See the full shortlist in Best ABM Platforms.
Bombora FAQ
What is Bombora used for?
Bombora is used to find B2B companies that are actively researching topics related to your product. Marketing teams use Company Surge data to target ads and campaigns, sales teams use it to prioritize outreach, and RevOps teams add it to CRM records. It also supports website visitor identification and audience building. It works best when paired with a contact database, since its signals sit at the account level.
How does Bombora intent data work?
Bombora collects content consumption data from a cooperative of thousands of publishers and brand websites. It maps that activity to companies and watches for spikes in research on specific topics. When a company's research on your chosen topics rises, it shows as surging, which signals possible buying interest. You then send that data to your CRM or ad tools.
How much does Bombora cost?
Bombora does not publish its prices. Pricing depends on the products you license, the number of intent topics, and how the data is delivered, whether directly or through a partner platform. Contact the Bombora sales team for a quote, or check whether your existing ABM or sales tool already includes Bombora data. Pricing for Bombora data accessed inside a partner product is usually set by that partner.
Bombora vs 6sense: what's the difference?
Bombora is a data provider focused on intent, identity and audience data that it delivers into other tools. 6sense is a full ABM platform with predictive scoring, advertising, sales intelligence and AI agents. Bombora lists 6sense among its partners, so the two can be used together.
Does Bombora integrate with HubSpot and Salesforce?
Yes. Bombora lists Salesforce and HubSpot among its partners and delivers intent data into CRM, marketing automation and ad tech systems. Other partners include Adobe, LinkedIn, Google Ads, Meta Ads, The Trade Desk and Snowflake.
Sources
This overview is based on Bombora's official website and documentation, checked October 2026.