What is Demandbase?
Demandbase is a B2B account-based go-to-market platform that uses AI to analyze buying signals, account activity and buying groups, then helps sales and marketing teams prioritize and win pipeline. It brings account data, intent and engagement together so both teams work from the same view of which companies are in market. Its products cover marketing, advertising, sales intelligence and data. Demandbase also supports account-based experience programs, where every touchpoint is shaped around the target account.
Demandbase is built for B2B companies that sell to defined target accounts with several decision-makers. Marketers use it to identify accounts, run targeted programs and measure pipeline impact, while sellers see which accounts are active and who is involved in the deal. The company also offers Mojo, a B2B marketing agent. Pricing is custom, combining a platform fee with a per-user fee.
Demandbase at a glance
How does Demandbase work?
- Set goals and target accounts
Define your ideal customer profile and target account lists, using your CRM and Demandbase data. Clean CRM data at this stage makes every later step more accurate.
- Let AI find in-market accounts
Demandbase AI analyzes intent, engagement and buying group signals to prioritize opportunities.
- Run coordinated programs
Launch account-based advertising and marketing programs across channels for priority accounts.
- Give sales the context
Sellers see active accounts, buying group members and recent engagement in sales intelligence views. This helps reps open conversations with the right people at the right time.
- Measure pipeline impact
Track how programs influence pipeline and revenue, then adjust targeting.
Demandbase key features
Demandbase AI
Prioritizes pipeline opportunities and tracks performance across accounts and programs.
Account-based marketing
Identify target accounts, activate programs and measure their effect on pipeline.
B2B advertising
Run account-targeted ad programs across channels, with advertising also sold as a starting product.
Sales intelligence
Shows reps which accounts are active and which people are part of the buying group.
B2B data
Account, contact, buying group and engagement data that can be bought on its own and sent into existing systems.
Mojo marketing agent
An AI agent built to support B2B marketing work.
Marketplace integrations
Connects to CRM, marketing automation and other tools through the Demandbase Marketplace.
Why use Demandbase?
- Sales and marketing share one view of account priority, reducing wasted effort.
- Buying group insight helps teams reach every stakeholder in a complex deal.
- Advertising, data and sales tools come from one vendor, which simplifies the stack.
- Pipeline measurement shows which account programs actually drive revenue.
- ISO/IEC 27001 and SOC 2 compliance support enterprise security reviews.
Who is Demandbase best for?
A good fit for
- Mid-market and enterprise B2B companies
- Marketing teams running mature ABM or ABX programs
- Sales organizations selling to buying committees
- RevOps teams wanting unified account data
Less suited to
- Small businesses with limited budgets or no ABM strategy
- B2C and transactional sales models
- Teams that need only a simple contact lookup tool
Demandbase pricing
| Pricing model | Contact sales |
|---|---|
| Free plan | No |
| Free trial | Not confirmed |
| Starting price | Custom pricing (contact sales) |
The sales and marketing platform is priced as a platform fee covering software and services plus a flat fee per user. Advertising and data can be bought separately, and all quotes come from the sales team.
Prices checked October 2026. Vendors change plans often, so confirm on the official Demandbase pricing page before you buy.
Demandbase pros and cons
Pros
- Combines ABM, advertising, sales intelligence and data
- Strong focus on buying groups and account prioritization
- Flexible entry points through advertising or data-only purchases
- Enterprise security certifications
Cons
- No public prices
- Requires time and process maturity to get full value
- Overkill for teams that only need contact data
Demandbase integrations and platforms
Available on
Demandbase alternatives
See the full shortlist in Best ABM Platforms.
Demandbase FAQ
What is Demandbase used for?
Demandbase is used for account-based marketing and sales. B2B teams use it to find companies showing buying signals, target them with ads and marketing programs, give sales reps context on active accounts and buying groups, and measure how those efforts affect pipeline and revenue. It is most useful for teams with long sales cycles and several stakeholders in each deal.
How much does Demandbase cost?
Demandbase does not list prices. Its sales and marketing platform is priced with a platform fee for software and services plus a flat fee for each user, so cost grows with team size. Advertising and data can be purchased separately. You fill out a form and the sales team builds a custom quote.
Demandbase vs 6sense: what's the difference?
Both are ABM platforms with intent data, advertising and sales intelligence. Demandbase emphasizes AI pipeline prioritization, buying group insight and flexible entry through advertising or data products. 6sense emphasizes its signal network, explainable predictive models and AI email agents. Pricing for both is custom, so most buyers compare demos.
Does Demandbase have a free trial?
Demandbase does not advertise a free trial or free plan. The usual path is to watch a demo or book a meeting with the sales team, who then propose a custom plan. Some companies start with Demandbase advertising or data before adopting the full platform. That demo is the best place to ask about onboarding time and the data you need to bring.
Is Demandbase good for small businesses?
Demandbase is mainly designed for mid-market and enterprise B2B companies with defined target accounts and buying committees. Small businesses may find the cost and setup effort high. Smaller teams often start with lighter intent or contact data tools and move to a platform like Demandbase as their ABM program matures. Before buying, confirm that your team has the time to run campaigns and act on the signals Demandbase surfaces.
Sources
This overview is based on Demandbase's official website and documentation, checked October 2026.