What is Hippo Video?
Hippo Video is an AI video platform that helps businesses create personalized videos for sales, marketing and customer support without filming each one by hand. It combines screen and webcam recording, text-to-video generation, AI avatars and automated personalization in one workspace. Teams use it to send video emails, run personalized video campaigns at scale and build sales pages that carry a video message.
The product is made by Lyceum Technologies and is sold in two plan families. Video Messaging plans cover recording, editing, personalized campaigns and analytics for sales reps. Text-to-Video plans focus on AI generation, turning scripts, slides, PDFs or blog posts into avatar-led videos. Hippo Video also offers interactive video elements, a video chatbot and an SDK for developers.
Hippo Video at a glance
How does Hippo Video work?
- Create or generate a video
Record your screen and webcam, or paste text, slides or a prompt and let the AI build a video with an avatar and voiceover.
- Edit and personalize
Trim filler words with the AI editor, add CTAs, polls or forms, and insert dynamic fields so each viewer sees their own name or company.
- Wrap it in a sales page
Place the video on a branded sales page template with buttons, documents and next steps.
- Send at scale
Share through Gmail, Outlook or LinkedIn, or push personalized videos through sales engagement tools like Outreach and Salesloft.
- Track results
Analytics show views and engagement, and team reports help managers see what content works.
Hippo Video key features
Video messaging
Screen and webcam recording with a teleprompter, virtual backgrounds and unlimited Full HD recordings on paid plans.
Text-to-video and prompt-to-video
Turn scripts, slides, PDFs or blog posts into finished videos, or generate a full video from a single prompt.
AI avatars
Use stock avatars or a custom digital twin that mirrors your voice and style, with voiceovers in many languages.
Personalized video campaigns
Automatically create many personalized versions of one video, with dynamic backgrounds and viewer-specific details.
Interactive videos
Add polls, quizzes, forms and clickable CTAs inside the video to capture responses.
AI editor and script generator
Generate scripts with AI and clean up recordings by removing filler words and tightening cuts.
Sales pages and Video Flows
Build branded pages around videos and guided video flows that walk prospects through a story.
Video SDK and chatbot
Developers can embed video creation and playback in their own apps, and a video chatbot can sit on your website.
Why use Hippo Video?
- It combines manual recording and AI-generated video, so teams can choose speed or a personal touch.
- Personalization at scale lets one recording become hundreds of tailored videos for prospects.
- Deep links to sales engagement and CRM tools fit video into existing outbound workflows.
- AI avatars and multi-language voiceovers reduce the time spent filming and localizing content.
- A free plan and a 7-day trial make it easy to test before committing.
Who is Hippo Video best for?
A good fit for
- Outbound sales teams using Outreach, Salesloft or HubSpot
- Marketing teams producing explainer and campaign videos with AI
- Customer success teams sending onboarding and support videos
- Sales enablement and training teams
Less suited to
- Creators who need a public video channel or audience growth tools
- Buyers who want one simple plan, since pricing is split across two product families
- Teams needing heavy text-to-video output on a small budget, due to monthly download limits
Hippo Video pricing
| Pricing model | Freemium |
|---|---|
| Free plan | Yes |
| Free trial | 7 days |
| Starting price | $20/user/month billed annually (Pro), or $30 billed monthly |
Video Messaging plans run Free, Pro, Teams ($60/user/month annually) and Enterprise ($80/user/month annually, 10-seat minimum). Text-to-Video plans are separate, with Starter at $24 and Creator at $69 per user per month billed annually.
Prices checked October 2026. Vendors change plans often, so confirm on the official Hippo Video pricing page before you buy.
Hippo Video pros and cons
Pros
- Covers recorded video messages and AI-generated avatar video
- Long list of sales engagement and CRM integrations
- Free plan available with no credit card
Cons
- Two separate pricing tracks can be confusing to compare
- Many limits on captions, AI edits and personalized videos per plan
Hippo Video integrations and platforms
Works with
Available on
Hippo Video alternatives
See the full shortlist in Best Video Hosting for Business.
Hippo Video FAQ
Is Hippo Video free?
Yes. Hippo Video offers a free Video Messaging plan with no credit card required. It includes basic recording, editing and analytics, a teleprompter, two Video Flows, two sales page templates and up to 50 automated personalized videos. There is also a free Text-to-Video plan with three video downloads or shares per month.
What is Hippo Video used for?
Hippo Video is used to create and send personalized videos for sales, marketing and support. Sales reps record video emails and prospecting messages, marketers generate explainer videos from text with AI avatars, and support teams send walkthroughs. Analytics and interactive CTAs help teams see who engaged and what to do next.
How much does Hippo Video cost?
Video Messaging plans start at $20 per user per month billed annually for Pro, or $30 billed monthly. Teams costs $60 per user per month annually, and Enterprise costs $80 per user per month with a 10-seat minimum. Text-to-Video plans are priced separately, starting at $24 per user per month billed annually.
Does Hippo Video integrate with Salesforce and HubSpot?
Yes. Hippo Video connects with HubSpot on the Teams plan and Salesforce on Enterprise. It also lists integrations with Outreach, Salesloft, Pipedrive, Zoho CRM, Gmail, Outlook, LinkedIn, Zoom, Slack, Zapier, Mailchimp and Shopify, so videos can flow into most common sales and marketing stacks.
Hippo Video vs Vidyard: what's the difference?
Both target revenue teams with video messaging, analytics and AI avatars. Hippo Video publishes per-user prices for all main tiers and adds a separate text-to-video product for turning documents and prompts into videos. Vidyard leans on hosting, branded hubs and a Video Agent, with team and enterprise prices quoted by sales.
Sources
This overview is based on Hippo Video's official website and documentation, checked October 2026.