What is Durable?
Durable is an AI business builder that creates a website for a small business in seconds and adds the tools needed to win and manage customers. It is aimed at service businesses such as home services, wellness, professional services, food, pet care and creative freelancers who want to get online without hiring a designer or juggling separate apps.
Along with the AI website builder, Durable includes a simple CRM, online bookings with calendar sync, payments, review collection, an AI blog generator, an AI image studio, and brand, logo and business name generators. It also offers SEO and GEO tools aimed at showing up in Google and AI search answers. An AI business assistant helps with marketing copy and social posts. Sites are hosted on Cloudflare's network with SSL included.
Durable at a glance
How does Durable work?
- Describe your business
Enter your business type and location, and Durable's AI generates a full website with copy and images.
- Edit and customize
Adjust text, images and sections with the editor, or ask the AI to make changes on paid plans.
- Connect a domain
Publish on a free durable.site subdomain or connect a custom domain on a paid plan.
- Add business tools
Turn on bookings, payments, the CRM and review requests to manage customers in one place.
- Grow your visibility
Publish AI-written blog posts, use SEO and GEO tools and list your business in online directories.
Durable key features
AI website builder
Generates a complete multi-page site from a short description, with unlimited AI-generated pages.
CRM
Tracks leads and customers in one place, capped at 10 customers on the free plan.
Online bookings
Lets customers book services from the site, with calendar sync and paid bookings.
SEO and GEO tools
Helps the business appear in Google and AI search, with directory listings on paid plans.
AI blog generator
Writes blog posts to drive search traffic on Launch and Grow plans.
Brand and image tools
AI image studio plus logo, brand and business name generators.
AI business assistant
Drafts marketing copy and social posts on request.
Why use Durable?
- A working website can be live within minutes, without design skills.
- Website, CRM, bookings and payments in one tool replace several subscriptions.
- A free plan lets owners try the builder before paying.
- SEO, GEO and directory listings help local service businesses get found.
- Hosting, SSL and security are handled automatically.
Who is Durable best for?
A good fit for
- Solo service providers and freelancers
- Home services, wellness and local businesses
- New businesses needing a fast first website
- Owners who want a website and CRM in one place
- Owners who want AI help writing blog posts and social content
Less suited to
- Designers who need pixel-level layout control
- Large online stores with big product catalogs
- Agencies managing many client sites with advanced permissions
Durable pricing
| Pricing model | Freemium |
|---|---|
| Free plan | Yes |
| Free trial | Not confirmed |
| Starting price | $25/month (Launch, billed monthly) or $22/month billed yearly |
Free includes a durable.site subdomain and 300 AI credits. Launch adds a custom domain, 1,000 monthly AI credits, bookings and advanced SEO, and Grow ($49/month monthly) adds team members, translation and 5,000 credits.
Prices checked October 2026. Vendors change plans often, so confirm on the official Durable pricing page before you buy.
Durable pros and cons
Pros
- Very fast AI site generation
- All-in-one website, CRM and bookings
- Free plan to start
- Simple pricing with only two paid tiers
Cons
- Less design flexibility than builders like Framer or Webflow
- Custom domains and most AI tools require a paid plan
- Few named third-party integrations
Durable integrations and platforms
Available on
Durable alternatives
See the full shortlist in Best Website Builders.
Durable FAQ
Is Durable free?
Yes. Durable has a free plan with a durable.site subdomain, 300 total AI credits and a CRM limited to 10 customers. Most AI tools, custom domains and advanced SEO need a paid plan. The Launch plan costs $25 per month billed monthly, and Grow costs $49 per month, with about 15% off on yearly billing.
What is Durable used for?
Durable is used by small businesses to create a website with AI and manage customers in the same place. Owners use it for bookings, payments, a basic CRM, review requests, blog posts and search visibility. It is especially popular with service businesses that want a professional site quickly.
Is Durable good for beginners?
Yes. Durable is built for non-technical users. You describe your business, and the AI generates a full site with text and images. Editing is simple, and paid plans let you ask the AI to make changes. The trade-off is less design control than professional builders.
Durable vs Wix: what's the difference?
Durable focuses on speed and simplicity, using AI to build a site in seconds and bundling a CRM, bookings and SEO tools for service businesses. Wix offers much more design freedom, a larger app market and stronger ecommerce. Durable suits owners who want a fast, simple setup, while Wix suits those wanting more control.
Can I use my own domain with Durable?
Yes, on paid plans. The Launch plan lets you connect your own domain or register one with up to $20 in credit, and the Grow plan includes a $40 domain credit. The free plan uses a durable.site subdomain only.
Sources
This overview is based on Durable's official website and documentation, checked October 2026.