8 Best SMS Marketing Software for Real Estate in 2026

Sakari is the best pick for a real estate agent because it treats texting as part of the deal, not as a separate blast. It links natively to HubSpot, Pipedrive and ActiveCampaign, so a new lead or a deal stage change can trigger a follow-up text on its own. It starts at $25 a month with about $0.0304 per US segment, and unused credits roll over for 90 days.

The catch is the per-segment rate. At about $0.0304 per segment, Sakari costs three to four times what Twilio charges per message, so an agent who texts a whole farm list weekly pays more here than on a flat plan. MMS costs $0.02 extra per message and works only in the US and Canada, so listing photos cost more than plain texts.

SimpleTexting suits an agent who wants to text leads back and forth from a phone, not from a desk. It starts at $39 a month for 500 credits with a local number included, and every feature ships on every plan: automations, API access, AI writing help and unlimited keywords. A keyword on a yard sign can grow the list, and three user seats are included so the agent and two team members can share the account.

The catch is the price for a solo agent. At $39 a month, it costs more than EZ Texting or SlickText for the same 500 messages, and extra credits cost 5.5 cents each. There is also no native CRM trigger: texts go out when the agent sends them, not when a deal stage changes. An agent who wants automatic follow-up should look at Sakari instead.

TextMagic suits an agent who texts rarely, such as a monthly market update or a new listing alert to a small list. It charges $0.049 per SMS in the US on a pay-as-you-go basis, with credits that never expire, so an agent who sends 100 texts a month pays about $5. It covers 190 countries, and two-way chat and scheduling are included.

The catch is the number rent. A virtual number costs $10 a month, and 10DLC campaign registration costs another $10 a month, so the real floor is about $20 a month before you send a text. There are also no CRM triggers and few real estate templates, so an agent who texts weekly will outgrow it fast.

SlickText suits an agent or a small team that sends in bursts around open houses and new listings. It starts at $29 a month for 500 credits, and unused credits roll over to the next month, so a quiet month banks credit for a busy one. Every plan includes unlimited users, unlimited contacts, all automation features and every integration, so the whole team can run campaigns from one account.

The catch is the thin CRM link. SlickText links to CRMs through its API and integrations rather than natively, so deal-triggered texts need extra setup. MMS costs 3 credits per message, so a photo of a new listing burns credits fast. A team that wants automatic follow-up from deal stages should look at Sakari instead.

EZ Texting is the cheapest monthly SMS plan for an agent. Launch costs $25 a month, or $20 a month billed annually, for 500 credits with a local number included. Setup is short, the interface is plain, and a keyword can sit on a yard sign from day one, so buyers at a showing can join the list while they walk the home.

The catch is the fees around the headline price. Launch adds a $5 a month telecom fee, so the real cost is $30 a month, MMS costs 3 credits per message, and extra users cost $10 a month each. There is also no native CRM trigger, so follow-up texts go out when the agent sends them. A team that wants automatic follow-up should look at Sakari instead.

Textedly suits an agent who sends open-house alerts and price-drop notices at a steady volume. Basic costs $29 a month for 500 messages, or 600 messages billed annually, and every plan includes all features: two-way texting, MMS, text-to-pay, review requests and AI writing help. It links to 3,000 apps through Zapier, so a new lead in a CRM can join the list, and inbound messages are always free.

The catch is the surcharge. Every account pays an $8 a month telecom surcharge, so the real entry cost is $37 a month, not $29. Extra texts cost $30 for 500, and extra teammates cost $10 a month each. There is also no free plan, only a 14-day trial with 50 messages, so an agent cannot run a small list free here.

Twilio suits a brokerage with a developer who wants texting built into its own tools. It charges $0.0083 per US SMS segment, with no monthly fee and volume discounts at scale, so a team that sends thousands of texts a month pays less here than on any plan. A custom flow can text a lead the moment a form is submitted, with the message written from live listing data.

The catch is that Twilio is an API, not a marketing tool. It has no campaign builder, no list management, no opt-out handling and no templates, so the team builds all of that itself. Compliance and 10DLC registration are also the team's job. An agent without a developer should pick SimpleTexting or Sakari instead.

Klaviyo suits an agent who wants email and SMS from one contact list. The free plan covers 250 profiles, 500 emails and $5 of mobile messages a month, so a new agent can run a monthly market update and a few listing alerts before paying anything. The paid Email plan starts at $20 a month for 251 to 500 profiles.

The catch is that Klaviyo is built for stores, not brokerages. There is no native real estate CRM link and no MLS data, so listing alerts need a manual list or a Zapier flow. The price also climbs with every new active profile, and SMS credits cost extra on every tier. An agent who only wants texts will find it heavier than it needs.