What is Stan Store?
Stan Store is a link-in-bio storefront that lets creators sell digital products, online courses, coaching calls and memberships from the single link in their social profile. Instead of sending followers to a list of outside links, Stan puts the products and checkout directly on the page so a purchase can happen in a few taps on a phone.
The platform is built by Stan, a company founded by John Hu, and targets creators on Instagram, TikTok and YouTube who want to earn from their audience without stitching together several tools. It runs on a subscription model with a 14-day free trial, and it charges no transaction fees of its own beyond standard payment processor costs.
Stan Store at a glance
How does Stan Store work?
- Start a trial
Sign up for the 14-day trial and connect a payment account through Stripe or PayPal so you can get paid.
- Add products
Create digital downloads, courses, booking slots for calls, subscriptions or free lead magnets that collect emails.
- Design the storefront
Arrange products and links on a store page that works on both mobile and desktop.
- Drive traffic
Put the store link in your bio and use features such as Instagram AutoDM to send buyers the link automatically.
- Grow sales
On Creator Pro, add upsells, order bumps, discount codes, email flows and pixel tracking to raise conversions.
Stan Store key features
Mobile-first checkout
Buyers can purchase directly on the store page, which reduces drop-off from extra clicks.
Course builder
Build unlimited online courses and track progress with course analytics.
Calendar and booking
Sell coaching or consulting sessions with built-in scheduling.
Memberships and community
Charge recurring subscriptions and host members in community features.
Lead magnets and email
Offer free downloads to collect emails; Creator Pro adds broadcasts, email flows and unlimited sends.
Stan AutoDM
Automatically sends store links to people who comment or message on Instagram.
Sales boosters
Creator Pro includes upsells, order bumps, discount codes, payment plans, Afterpay, Klarna and affiliate management.
Why use Stan Store?
- It combines a bio link, store, course host and booking tool in one place.
- Checkout happens on the page, which suits followers browsing on phones.
- Stan takes no platform transaction fee on sales, only processor fees apply.
- AutoDM helps turn Instagram comments into store visits without manual replies.
- Setup is fast enough for creators with no website or technical skills.
Who is Stan Store best for?
A good fit for
- Coaches and consultants selling calls from social media
- Creators selling ebooks, templates, presets or mini-courses
- Instagram and TikTok influencers starting to monetize
- Solo educators who want courses and email in one tool
Less suited to
- Creators who only need a free list of links
- Large course businesses needing advanced learning features or many admins
- Sellers of physical inventory who need full ecommerce
Stan Store pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 14 days |
| Starting price | $29/month (Creator) |
Creator is $29/month or $300/year; Creator Pro is $99/month or $948/year and adds email marketing, upsells, discount codes, payment plans, affiliates and pixel tracking. Stan charges no transaction fees, but Stripe or PayPal processing fees apply.
Prices checked October 2026. Vendors change plans often, so confirm on the official Stan Store pricing page before you buy.
Stan Store pros and cons
Pros
- All-in-one storefront, courses, booking and email
- No platform transaction fees
- Very fast setup with a mobile-friendly checkout
- Instagram AutoDM is useful for comment-driven sales
Cons
- No free plan, only a 14-day trial
- Key growth tools such as email flows and upsells require the $99/month tier
- Less design flexibility than a full website builder
Stan Store integrations and platforms
Works with
Available on
Stan Store alternatives
See the full shortlist in Best Link in Bio Tools.
Stan Store FAQ
Is Stan Store free?
No. Stan Store does not have a free plan, but it offers a 14-day free trial. After the trial, the Creator plan costs $29 per month or $300 per year, and Creator Pro costs $99 per month or $948 per year. Stan charges no transaction fees of its own on sales.
What is Stan Store used for?
Stan Store is used by creators to sell from the link in their social media bio. Common uses include selling ebooks and templates, hosting online courses, booking paid coaching calls, running paid memberships and collecting emails with free lead magnets, all on one mobile-friendly store page.
Does Stan Store take a percentage of sales?
Stan says it charges no transaction fees on either plan. You still pay the normal processing fees of the payment provider you connect, such as Stripe or PayPal. Your main fixed cost is the monthly or yearly subscription for the Creator or Creator Pro plan.
Stan Store vs Linktree: what's the difference?
Linktree is mainly a link page with a free plan and some commerce add-ons. Stan Store is built for selling, with on-page checkout, courses, bookings, memberships and email tools, but it has no free plan. Choose Linktree for simple link sharing and Stan for running a creator business from your bio.
Is Stan Store good for beginners?
Yes. Stan Store is designed for creators without technical skills. You can add products, connect payments and share the store link quickly, and the trial lets you test it before paying. Beginners on a tight budget may find $29 per month high until they start making regular sales.
Sources
This overview is based on Stan Store's official website and documentation, checked October 2026.