What is Lnk.Bio?
Lnk.Bio is a link-in-bio tool that gives you one short URL for your Instagram, TikTok or other social bio and turns it into a page holding as many links as you need. Visitors tap the bio link, land on your page and choose where to go next, whether that is a store, a newsletter, a video or a booking form.
The company launched in 2016, is based in Singapore and describes itself as independent, profitable and free of investor debt. Its pricing stands out in the category: alongside a free plan, the main upgrades are sold as one-time payments rather than monthly subscriptions, with optional add-ons for extras like a custom domain or a booking calendar.
Lnk.Bio at a glance
How does Lnk.Bio work?
- Claim your URL
Sign up on the web or in the mobile app and pick a personal lnk.bio address. Sign-in uses the official social login, so you never share your Instagram password.
- Add links and embeds
Add unlimited links and embed content from services such as YouTube, Spotify, TikTok and Twitch. You can edit, reorder or remove links at any time.
- Style the page
Pick from hundreds of free templates and thousands of icons, then adjust colors and layout on paid tiers.
- Share and measure
Paste the URL into your bio and watch click statistics. Paid tiers add scheduling, deeper analytics and grouped links.
Lnk.Bio key features
Unlimited links on every plan
Even the free tier has no cap on the number of links, which is not true of every rival.
Embeds from 140+ services
Video, music and social posts can be shown directly on the page instead of as plain buttons.
Link scheduling and groups
The Mini tier lets you set links to appear or expire at set times and organize them into groups.
Password-protected links
Mini adds the option to lock specific links behind a password for members or clients.
Branding removal and custom pages
The Unique tier removes Lnk.Bio branding, unlocks custom colors and adds extra pages, plus a free .bio domain for a year.
Ultra tools
The yearly Ultra tier adds a verification badge, custom domain connection, a booking calendar and AI-powered translations.
Integrations and apps
Lnk.Bio lists integrations with Shopify, WordPress and Zapier, and offers iOS and Android apps plus browser extensions.
Why use Lnk.Bio?
- You can run a full link page for free with unlimited links and basic stats.
- One-time payments for Mini and Unique avoid another recurring software bill.
- Scheduling lets you time links to launches, sales or new episodes without manual edits.
- Wide embed support keeps visitors on your page while they preview content.
- Agency plans make it practical to manage link pages for several clients.
Who is Lnk.Bio best for?
A good fit for
- Creators who want a cheap, simple Instagram or TikTok bio page
- Small businesses that dislike monthly subscriptions
- Musicians and video creators who want embedded players
- Agencies managing bio links for multiple client accounts
Less suited to
- Sellers who want a full storefront with checkout, courses and email built in
- Brands that need advanced design control on the free tier
- Teams that need deep marketing analytics or CRM features
Lnk.Bio pricing
| Pricing model | Freemium |
|---|---|
| Free plan | Yes |
| Free trial | Not confirmed |
| Starting price | Mini: $0.99/month or $9.99 one-time |
Free covers unlimited links and basic stats. Unique costs $24.99 one-time and Ultra costs $89.99 per year; add-ons such as a custom domain ($39.99/year) or booking calendar are sold separately, and agency plans start from $2/month.
Prices checked October 2026. Vendors change plans often, so confirm on the official Lnk.Bio pricing page before you buy.
Lnk.Bio pros and cons
Pros
- Unlimited links even on the free plan
- Low one-time pricing for core upgrades
- Long track record as an independent, profitable company
- Large library of templates, icons and embeds
Cons
- Pricing is split across tiers and add-ons, which can be confusing at first
- No built-in digital product checkout or course tools like creator-store platforms
- Custom domain requires the Ultra tier or a paid add-on
Lnk.Bio integrations and platforms
Works with
Available on
Lnk.Bio alternatives
See the full shortlist in Best Link in Bio Tools.
Lnk.Bio FAQ
Is Lnk.Bio free?
Yes. Lnk.Bio has a free plan that includes unlimited links and basic statistics. Paid upgrades unlock features such as link scheduling, password-protected links, branding removal, custom colors, extra pages and a custom domain. The Mini and Unique upgrades are sold as one-time payments, while Ultra is billed yearly.
What is Lnk.Bio used for?
Lnk.Bio is used to share many links through the single URL that social platforms allow in a profile bio. Creators and businesses use it to point followers to stores, videos, music, newsletters, booking pages and other social accounts from one simple, mobile-friendly page.
Lnk.Bio vs Linktree: what's the difference?
Both are link-in-bio page builders with free plans. The main difference is pricing style: Lnk.Bio sells its main upgrades as one-time purchases and keeps unlimited links on the free tier, while Linktree uses monthly subscriptions and offers more built-in commerce and marketing features. Lnk.Bio suits budget-focused users; Linktree suits those wanting a larger feature set.
Is Lnk.Bio safe to use with Instagram?
Lnk.Bio says it connects through the official Instagram API and never asks for your Instagram password. You simply place your Lnk.Bio URL in your profile bio, so the service does not need control of your account to work. As with any tool, review the permissions you grant when signing in.
Does Lnk.Bio integrate with Shopify?
Yes. Lnk.Bio is listed on the Shopify App Store and names Shopify among its integrations, along with WordPress and Zapier. This lets store owners link products and collections from their bio page. For full checkout inside the bio page itself, a creator-store tool may be a better fit.
Sources
This overview is based on Lnk.Bio's official website and documentation, checked October 2026.