What is Smartly?
Smartly is an enterprise AI advertising platform that helps large brands and agencies plan, create, launch and optimize ads across social media, connected TV, the open web and video. It brings creative production and media buying into one system so the ads and the campaigns that run them are built together rather than handed off between teams. Smartly is used mainly by global advertisers with large budgets and many markets.
The platform is organized into products. Smartly Creative scales and personalizes ad creative, Smartly Media launches and manages campaigns, and Smartly Intelligence combines performance, planning and measurement data to guide investment. AI runs across all of them, from producing creative variations to shifting budgets with predictive allocation. Smartly does not publish pricing, and access starts with a demo. Its tools cover social platforms, conversational commerce, connected TV and the open web through major DSPs.
Smartly at a glance
How does Smartly work?
- Plan with data
Use Smartly Intelligence to bring together performance, planning and measurement data and decide where to invest.
- Produce creative
Build templates in Smartly Creative and let automation generate personalized variations for each channel, market and audience. Teams can review versions before they go live.
- Launch campaigns
Set up and run campaigns across social, CTV, open web and video from one dashboard in Smartly Media.
- Optimize in flight
Let AI features like predictive budget allocation shift spend and update creative as results come in.
Smartly key features
Smartly Creative
Produces, personalizes and scales ad creative with automation, so one design can become many channel-ready versions.
Smartly Media
Launches, manages and updates campaigns across channels from a central dashboard.
Predictive Budget Allocation
Uses predictions to move budget toward the campaigns and ad sets most likely to perform. This reduces the need to rebalance budgets by hand during a campaign.
Smartly Intelligence
Combines performance, planning and measurement data into one view to support investment decisions. It helps teams compare channels on the same measurement basis.
Intelligent Creative
AI features that refine creative while campaigns run, based on performance signals.
Cross-channel reach
Covers social platforms, conversational commerce, connected TV across 200+ streaming services, major DSPs and video.
Smartly Synapse
A newer layer that supports planning, execution and optimization across the platform.
Why use Smartly?
- Creative and media teams work in one system, which cuts handoffs.
- Automation produces many ad versions for markets and audiences quickly.
- AI budget allocation helps move spend to what is working.
- One dashboard covers social, CTV, open web and video campaigns.
- Unified measurement data supports better planning decisions.
- Case studies on its site describe lower cost per acquisition for brands such as Foot Locker and KLM.
Who is Smartly best for?
A good fit for
- Global brands with large paid social and video budgets
- Enterprise advertisers running campaigns in many markets
- Media agencies managing major client accounts
- Retail and travel brands with complex catalogs
- Brands advertising on connected TV and streaming services alongside social
Less suited to
- Small businesses and startups with modest ad budgets
- Teams wanting transparent self-serve pricing
- Marketers who only need a simple ad design or resizing tool
Smartly pricing
| Pricing model | Contact sales |
|---|---|
| Free plan | No |
| Free trial | Not confirmed |
| Starting price | Contact sales |
Smartly does not list prices on its website. Pricing is quoted after a demo and depends on the products, channels and scale an advertiser needs.
Prices checked October 2026. Vendors change plans often, so confirm on the official website before you buy.
Smartly pros and cons
Pros
- Covers creative, media and measurement in one platform
- Strong automation for large-scale creative versioning
- Broad channel coverage including CTV and open web
- Built for enterprise and multi-market teams
Cons
- No public pricing
- Too complex and costly for small advertisers
- Requires onboarding time and dedicated staff to get full value
Smartly integrations and platforms
Available on
Smartly alternatives
See the full shortlist in Best AI Ad Creative Generators.
Smartly FAQ
What is Smartly used for?
Smartly is used by large advertisers to automate ad creative and campaign management. Teams use it to produce many personalized versions of ads, launch and manage campaigns across social media, connected TV, the open web and video, and combine performance and measurement data to decide where to spend. It suits enterprise brands and agencies.
How much does Smartly cost?
Smartly does not publish prices on its website. Pricing is set after a demo and depends on which products you use, such as Smartly Creative, Media or Intelligence, plus your channels and ad volume. Because it targets enterprise advertisers, it is generally priced for large budgets rather than small businesses.
Is Smartly the same as Smartly.io?
Yes. Smartly.io is the earlier brand name, and the company now presents the platform simply as Smartly. The legal entity named on the website is Smartly.io Solutions Oy, and the website still uses the smartly.io domain. The product is the same AI advertising platform for creative and media.
Smartly vs Hunch: what's the difference?
Both automate paid social creative. Smartly is a broad enterprise suite covering creative, media buying, budget allocation and measurement across social, CTV, open web and video. Hunch is narrower and focuses on catalog ads, product videos and localized ads for Meta, Snapchat and TikTok. Smartly fits large global advertisers, while Hunch can suit mid-sized ecommerce teams.
Is Smartly good for small businesses?
Usually not. Smartly is built for enterprise advertisers and agencies with large budgets, complex campaigns and many markets. There is no self-serve plan or public pricing. Small businesses usually get better value from lighter tools such as Predis.ai or Omneky, which offer monthly subscriptions and quick setup.
Sources
This overview is based on Smartly's official website and documentation, checked October 2026.