What is Serpstat?
Serpstat is an SEO and search marketing platform that covers keyword research, rank tracking, site audits, backlink data and competitor analysis in one subscription. It reports search data for Google in 230 countries and is positioned as a lower-cost alternative to bigger SEO suites. Small teams and agencies use it to find keywords, check competitors and monitor how pages perform over time.
Beyond the core tools, Serpstat offers keyword clustering, bulk checkers for traffic, domain authority and keyword volume, a SERP scraper and an AI content checker. Team plans add AI tools and AI Visibility checks for tracking brands in AI answers. An API with data resale rights and browser extensions for Chrome, Firefox, Edge and Opera round out the product.
Serpstat at a glance
How does Serpstat work?
- Analyze a domain or keyword
Enter a competitor's site or a seed keyword to see traffic, visibility, keywords, ads and backlinks.
- Build keyword lists
Collect keyword ideas with volume, difficulty and cost per click, then group them with clustering.
- Track rankings
Set up a project to monitor desktop and mobile positions on a schedule, including competitor positions.
- Audit the site
Run a site audit that ranks technical issues by priority and recheck on a schedule.
- Report and share
Export data rows, invite teammates on Team plans and, on the Agency plan, send white-label reports to clients.
Serpstat key features
Keyword research
Volume, difficulty and CPC for Google keywords across 230 countries, with PPC budget planning.
Rank tracker
Desktop and mobile position tracking with flexible schedules and free migration of projects from other tools.
Site audit
Lists technical issues by priority and tracks optimization progress across scheduled checks.
Competitor analysis
Shows competitors' traffic, visibility, backlinks, keywords and ads.
Keyword clustering
Groups large keyword lists by search similarity to plan pages and site structure.
AI Visibility checks
Included on Team plans and above for tracking brand presence in AI answers.
API and data
An SEO data API with documentation and permission to resell data.
Bulk checkers
Check domain authority, traffic estimates or keyword volume for long lists of domains or terms in one pass, which saves hours on audits and outreach prospecting.
Why use Serpstat?
- Entry pricing is lower than many full SEO suites.
- Team plans include unlimited projects and multiple users.
- Bulk checkers speed up analysis of long domain or keyword lists.
- API access with data resale suits agencies and tool builders.
- Browser extensions show SEO data while you browse.
Who is Serpstat best for?
A good fit for
- Small agencies on a limited tools budget
- Freelance SEO specialists
- Developers and agencies needing SEO data via API
- Marketers researching competitors' organic and paid keywords
Less suited to
- Solo users who want API access or AI tools on the cheapest plan
- Teams wanting a permanent free plan
- Buyers who need a large native integration library
Serpstat pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 7 days (card required, verified with a refunded $1 charge) |
| Starting price | $50/month (Individual) |
Team is $100/month, Team x2 $169/month and Agency $410/month, raising daily searches, tracked positions, audit pages, users and API credits. Annual billing lowers the cost. The Agency plan adds white-label reports, phone support and a data engineer consultation.
Prices checked October 2026. Vendors change plans often, so confirm on the official Serpstat pricing page before you buy.
Serpstat pros and cons
Pros
- Affordable entry price for a full suite
- Strong bulk and clustering tools
- API with data resale rights
- Unlimited projects on Team plans
Cons
- Individual plan lacks API, keyword lists and AI tools
- Free trial requires a payment card
- Few named third-party integrations
Serpstat integrations and platforms
Available on
Serpstat alternatives
See the full shortlist in Best SEO Tools.
Serpstat FAQ
Is Serpstat free?
Serpstat does not offer a permanent free plan. It provides a 7-day free trial of the Individual or Team plan, which requires a card that is checked with a $1 charge that is refunded. The subscription renews automatically after the trial unless you cancel. Paid plans start at $50 a month.
What is Serpstat used for?
Serpstat is used for keyword research, rank tracking, site audits, backlink checks and competitor analysis. Marketers use Serpstat to find keywords with search volume and cost per click, study rival sites' organic and paid keywords, group keywords into clusters and monitor rankings on desktop and mobile.
Is Serpstat good for beginners?
Serpstat can suit beginners who want a full SEO toolkit at a lower price. Core tools like keyword research and site audit are straightforward, and the trial lets you test them. The number of reports and metrics can feel dense at first, so beginners should start with one project and a few tools.
Serpstat vs Semrush: what's the difference?
Both cover keyword research, rank tracking, audits and competitor data. Serpstat is cheaper, with plans from $50 a month, and allows data resale through its API. Semrush costs more but adds larger toolkits for content, local SEO, advertising and AI visibility, plus a free plan and an app marketplace.
Does Serpstat have an API?
Yes. Serpstat offers an SEO data API with documentation and a dedicated integration team, and its terms permit reselling data. API credits are included on the Team, Team x2 and Agency plans, but not on the Individual plan. Agencies and developers use it to build dashboards and internal tools.
Sources
This overview is based on Serpstat's official website and documentation, checked October 2026.