What is Ranktracker?
Ranktracker is a web-based SEO platform that tracks keyword positions and bundles keyword research, SERP analysis, site audits and backlink tools in one account. It is run by Ranktracker Ltd, a company registered in London. Rank tracking is the core of the product, with checks on Google, Bing and other engines for desktop and mobile results, down to country, city or postal code level.
Around that tracker, Ranktracker adds a Keyword Finder, a SERP Checker, a Web Audit tool, a Backlink Checker and a Backlink Monitor. Every plan includes the same tools, unlimited projects and unlimited users. Plans differ mainly in how many keywords you can track and how often, plus data rows, SERP insights and competitor slots. The interface runs in a browser and is available in around 30 languages.
Ranktracker at a glance
How does Ranktracker work?
- Create a project
Add your domain, choose the search engines, devices and locations you care about, and list competitor domains.
- Add keywords
Enter the terms you want to rank for, or use the Discovery and Keyword Finder tools to pull in ideas.
- Set a tracking schedule
Pick daily, weekly, bi-weekly or monthly updates. Less frequent tracking lets you monitor more keywords on the same plan.
- Audit and fix
Run Web Audit to flag on-page and technical issues, then compare later audits to confirm fixes.
- Report
Export results as PDF, Excel or CSV, schedule reports, or share a view-only link with a client.
Ranktracker key features
Rank Tracker
Tracks top 100 positions on Google, Bing and other engines for desktop and mobile, by country, city or postal code.
Keyword Finder
Shows search volume and difficulty for keyword ideas, with location and language filters.
SERP Checker
Displays the results page for a keyword in 50+ countries and estimates how hard it is to break in.
Web Audit
Checks more than 100 on-page and technical data points and suggests fixes for each issue.
Backlink Checker and Monitor
Reviews any domain's link profile and tracks links you gain or lose over time.
Competitor tracking
Follows competitor rankings next to your own. Plans allow 5 to 50 competitors per project.
Reports and sharing
Custom reports with scheduled delivery and shareable read-only links for clients.
AI Article Writer
Generates draft content inside the platform for pages you want to rank.
Why use Ranktracker?
- Unlimited projects and users on every plan make it practical for agencies with many client sites.
- Flexible tracking frequency lets you trade update speed for a larger keyword volume.
- Local tracking down to the postal code helps businesses that serve specific areas.
- Keyword research, audits and backlinks sit next to rank data, so fewer separate tools are needed.
- The 7-day trial needs no payment details, so testing it carries no billing risk.
Who is Ranktracker best for?
A good fit for
- SEO agencies tracking many client domains
- Freelancers who need scheduled client reports
- Local businesses tracking city or postal-code rankings
- Small teams that want rank tracking plus basic research tools
Less suited to
- Teams that need deep native integrations, since the site does not list formal connectors
- Anyone wanting a permanent free plan, as only a trial is offered
- Enterprises that need AI search visibility tracking as a core feature
Ranktracker pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 7 days, no payment details required |
| Starting price | $39/month (Launch), or $31.20/month billed annually |
Growth is $89/month, Scale $149/month and Authority $299/month, each raising tracked keywords, instant checks, data rows and competitor slots. Annual billing cuts about 20%, and extra data is sold as add-ons.
Prices checked October 2026. Vendors change plans often, so confirm on the official Ranktracker pricing page before you buy.
Ranktracker pros and cons
Pros
- Unlimited projects and users on all plans
- Granular location tracking down to postal code
- All tools included at every tier
- No-card free trial
Cons
- No free plan after the trial ends
- Few documented third-party integrations
- Refunds are not offered while promotional pricing is active
Ranktracker integrations and platforms
Available on
Ranktracker alternatives
See the full shortlist in Best SEO Tools.
Ranktracker FAQ
Is Ranktracker free?
Ranktracker does not have a permanent free plan. It offers a 7-day free trial that needs no payment details and simply expires when it ends. After that, paid plans start at $39 a month, or $31.20 a month on annual billing. The site also hosts a few free SEO tools, such as a SERP simulator.
What is Ranktracker used for?
Ranktracker is used to monitor where a website ranks for chosen keywords on Google, Bing and other search engines, on desktop and mobile. Teams also use it to research new keywords, check results pages, audit sites for technical issues and monitor backlinks, then share reports with clients or managers.
Is Ranktracker good for beginners?
Yes, it is a reasonable choice for beginners. The tools are web-based, every plan includes the same feature set and the platform includes an SEO checklist that walks through setup. Beginners on small sites can start on the Launch plan and track up to 500 keywords daily before needing to upgrade.
Ranktracker vs SE Ranking: what's the difference?
Both track rankings and include audits, keyword research and backlink tools. Ranktracker is cheaper to start and allows unlimited projects and users on every plan. SE Ranking starts higher but adds content marketing, local listing management, AI search tracking add-ons, mobile apps and a wider set of integrations such as Looker Studio.
How often does Ranktracker update rankings?
You choose the schedule. Ranktracker can refresh rankings daily, weekly, bi-weekly or monthly, and each plan sets a keyword cap for each frequency. For example, the Launch plan covers 500 keywords daily or 15,000 keywords monthly. Plans also include a set number of on-demand instant checks per month.
Sources
This overview is based on Ranktracker's official website and documentation, checked October 2026.