What is Moz Pro?
Moz Pro is an all-in-one SEO software suite from Moz that helps marketers research keywords, analyze backlinks, audit websites and track search rankings. Moz has been in the SEO industry since 2004 and created the widely used Domain Authority metric. Moz Pro is used by in-house marketers, small businesses, consultants and agencies that want reliable SEO data in an approachable interface.
Key tools include Keyword Explorer for search volume and difficulty, Link Explorer for backlink data, a site crawl that flags technical issues, and rank tracking with branded reports. Higher plans add AI visibility dashboards with tracked prompts, plus AI content briefs. The free MozBar Chrome extension shows metrics while you browse. Moz Pro has four main paid tiers, Starter, Standard, Medium and Large, with Enterprise options.
Moz Pro at a glance
How does Moz Pro work?
- Set up a campaign
Add your site as a campaign so Moz Pro can crawl it and track rankings.
- Research keywords
Use Keyword Explorer to find terms, compare difficulty and review the SERP.
- Analyze links
Use Link Explorer to check backlinks, Domain Authority and competitor link profiles.
- Fix site issues
Review crawl results that flag crawlability, HTTPS and speed problems by SEO impact.
- Report on progress
Track rankings and AI visibility, then share scheduled or branded reports.
Moz Pro key features
Keyword Explorer
Keyword suggestions with search volume, difficulty and SERP analysis.
Link Explorer
Backlink data with Domain Authority and link quality metrics.
Site crawl
Finds technical SEO problems and ranks them by likely impact.
Rank tracking
Monitors desktop and mobile rankings by keyword group, timeframe or competitor.
AI visibility dashboards
Track brand presence across AI answers using tracked prompts on Medium and Large plans.
AI content briefs
Generates content briefs, with allowances that grow by plan.
MozBar
A Chrome extension that shows page and domain metrics for any site.
Why use Moz Pro?
- Domain Authority is a widely recognized metric for comparing sites.
- The interface is approachable for marketers who are not SEO specialists.
- Entry pricing is lower than many full SEO suites.
- Reports can be scheduled and branded for clients.
- Newer AI visibility tools cover how brands appear in AI answers.
Who is Moz Pro best for?
A good fit for
- In-house marketers handling SEO
- Small businesses and consultants
- Agencies that need client reporting
- Teams that rely on Domain Authority
Less suited to
- Users who need many tracked keywords on the lowest tier
- Teams wanting phone or live chat support
- Marketers needing PPC and social tools in the same suite
Moz Pro pricing
| Pricing model | Subscription |
|---|---|
| Free plan | Not confirmed |
| Free trial | Not confirmed |
| Starting price | $49/month (Starter, billed monthly) |
Standard is $99, Medium $179 and Large $299 per month, with more campaigns, tracked keywords, seats and AI features at each tier; annual billing saves about 20%. Figures come from third-party listings because the official pricing page could not be opened.
Prices checked October 2026. Vendors change plans often, so confirm on the official Moz Pro pricing page before you buy.
Moz Pro pros and cons
Pros
- Trusted Domain Authority metric
- Approachable for non-specialists
- Low entry price
- Branded and scheduled reporting
Cons
- Lower tiers have tight keyword and campaign limits
- Support is through a help portal rather than phone or chat
- AI visibility tools are limited to higher plans
Moz Pro integrations and platforms
Available on
Moz Pro alternatives
See the full shortlist in Best SEO Tools.
Moz Pro FAQ
Is Moz Pro free?
Moz Pro is a paid product, with plans starting at $49 per month for Starter when billed monthly. Moz does offer free tools such as the MozBar Chrome extension, which shows page and domain metrics as you browse. Check the official Moz pricing page for any current trial offer before you subscribe.
What is Moz Pro used for?
Moz Pro is used for search engine optimization. Marketers use it to research keywords, analyze backlinks and Domain Authority, crawl sites for technical issues, track rankings and build client reports. Higher plans also track brand visibility in AI answers and generate AI content briefs to support content planning.
Is Moz Pro good for beginners?
Yes. Moz Pro is known for a friendly interface and clear metrics, which helps marketers who are new to SEO. Moz also publishes a large amount of free SEO learning content. The Starter plan keeps costs low while you learn, though its limits are tight for larger sites.
Moz Pro vs Ahrefs: what's the difference?
Moz Pro is known for Domain Authority, an approachable interface and lower entry prices, starting at $49 per month. Ahrefs has a larger backlink database, more tools and Brand Radar for AI visibility, with main plans from $129 per month. Budget-minded teams often favor Moz Pro, while link-heavy SEO work leans toward Ahrefs.
What is Domain Authority in Moz Pro?
Domain Authority is a Moz metric that estimates how likely a website is to rank in search results compared with other sites. It is based on link data and scored on a scale up to 100. In Moz Pro, you can see Domain Authority in Link Explorer, domain analysis and the MozBar extension.
Sources
This overview is based on Moz Pro's official website and documentation, checked October 2026.