What is Perpetua?
Perpetua is an ecommerce advertising platform that uses AI to automate and optimize retail media campaigns on Amazon, Walmart, Instacart and other marketplaces. Instead of adjusting every bid by hand, advertisers set goals for a product or campaign, and Perpetua handles bidding, keyword harvesting and budget pacing. It serves marketplace sellers, brands and agencies, and also offers managed services. The platform is designed so smaller teams can run large catalogs without adding headcount.
Beyond search ads, Perpetua covers display and video advertising, including Amazon DSP, and offers market intelligence reporting. Its analytics tools include total sales analytics, retail intelligence and digital shelf insights such as share of voice and organic rank. Perpetua was acquired by Ascential in 2021 and later joined forces with Sellics, another Amazon advertising software company.
Perpetua at a glance
How does Perpetua work?
- Connect your ad accounts
Link your Amazon Ads account and other marketplace accounts so Perpetua can read performance data.
- Set goals
Use Launch Goals to define what each product should achieve, such as growth or profitability, and Perpetua builds the campaigns.
- Let the AI optimize
Perpetua adjusts bids, harvests new keywords and shifts budgets automatically, with intraday changes on higher tiers.
- Expand into display and video
Once search campaigns are stable, add display, video or Amazon DSP campaigns to reach shoppers earlier in their journey and retarget past visitors.
- Review reports
Track ad performance, profitability, share of voice and organic rank in dashboards and use recommendations to refine goals.
Perpetua key features
Goal-based automation
Launch Goals turn business objectives into campaigns that run automatically. Advertisers manage goals instead of individual bids.
AI bid optimization
Bids are adjusted continuously based on performance. The Growth plan adds hourly data and intraday optimization through Amazon Marketing Stream.
Automated keyword harvesting
Finds converting search terms and adds them to campaigns. Wasted terms can be cut to save spend.
Display and video ads
Supports display and video formats, including Amazon DSP. Brands can reach shoppers beyond sponsored search.
Share of voice and organic rank
Shows how visible products are in search results compared with competitors. Available on Growth and above.
Profitability reporting
Combines ad and sales data to show the profit impact of campaigns, not just ad metrics. This helps teams decide where extra ad spend still makes sense.
AMC and custom reporting
The Premium tier adds custom Amazon Marketing Cloud reports, dashboards and integrations for large advertisers.
Why use Perpetua?
- Perpetua saves time by automating bid changes and keyword harvesting. Teams can spend that time on strategy and creative work instead.
- Goal-based controls make strategy easier to manage across large catalogs.
- It covers several retailers and ad types in one platform.
- Growth and Premium tiers add client success support and business reviews.
- Reporting ties ad spend to profitability and organic visibility.
Who is Perpetua best for?
A good fit for
- Amazon sellers spending several thousand dollars a month on ads
- Brands advertising across Amazon, Walmart and Instacart
- Agencies managing ad accounts for multiple clients
- Large advertisers needing AMC and custom reporting
Less suited to
- New sellers with very small ad budgets, given the $695 monthly minimum
- Sellers who want full manual control of every bid
- Teams that need a free trial before committing
Perpetua pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | Not confirmed |
| Starting price | $695/month |
Essentials costs $695/month for up to $10,000 in monthly ad spend. Growth costs $695/month plus a percentage of ad spend above that, and Premium is custom priced for accounts spending over $500,000 a month.
Prices checked October 2026. Vendors change plans often, so confirm on the official Perpetua pricing page before you buy.
Perpetua pros and cons
Pros
- Goal-based AI automation reduces manual bid work
- Covers search, display and video ads
- Clear published tiers tied to ad spend
- Strong reporting on profit and share of voice
Cons
- $695 monthly minimum is high for small sellers
- Growth tier percentage of ad spend is not published
- No free trial listed
Perpetua integrations and platforms
Works with
Available on
Perpetua alternatives
See the full shortlist in Best Amazon Seller Tools.
Perpetua FAQ
How much does Perpetua cost?
Perpetua's Essentials plan costs $695 per month and covers up to $10,000 in monthly ad spend. The Growth plan costs $695 per month plus a percentage of ad spend for accounts above $10,000. Premium is custom priced for advertisers spending more than $500,000 per month and adds dedicated account support.
What is Perpetua used for?
Perpetua is used to automate and optimize retail media advertising on Amazon, Walmart, Instacart and other marketplaces. Sellers set goals for products, and Perpetua manages bids, keyword harvesting and budgets. It also provides display, video and DSP advertising tools plus reporting on profitability, share of voice and organic rank.
Who owns Perpetua?
Perpetua Labs was acquired by Ascential, a UK information and analytics company, in April 2021, when most of its staff were based in Toronto. Perpetua later joined forces with Sellics, an Amazon advertising software company. The Perpetua platform continues to be sold as its own product with its own pricing.
Perpetua vs Teikametrics: what's the difference?
Both automate Amazon and Walmart advertising with AI. Perpetua focuses on goal-based ad automation across search, display and video, starting at $695 per month. Teikametrics starts lower, at $149 per month billed annually for its Essentials plan, and also covers inventory, listings and TikTok Shop alongside ads.
Does Perpetua work with Walmart and Instacart?
Yes. Perpetua supports advertising on Walmart and Instacart in addition to Amazon, and refers to support for other marketplaces as well. This lets brands that sell on several retail sites manage goals, bids and reporting in one place instead of logging into each retailer's ad console separately, which helps keep strategy consistent across channels.
Sources
This overview is based on Perpetua's official website and documentation, checked October 2026.