What is Helium 10?
Helium 10 is an all-in-one software suite for Amazon, Walmart and TikTok Shop sellers that covers product research, keyword research, listing optimization, advertising, operations and analytics. Well-known tools include Black Box for product discovery, Xray for competitor analysis, Cerebro for reverse ASIN keyword research and Magnet for keyword ideas. It supports both FBA and FBM selling and is used by individual sellers as well as larger brands.
Beyond research, Helium 10 helps sellers run the business day to day. Profits tracks performance and margins, Helium 10 Ads automates advertising, and tools like Inventory Management, Follow-Up, Alerts and the Managed Refund Service handle operations. Recent additions include Helium Agent, an AI assistant for keywords, listings, ads and operations, and an MCP connector for AI tools such as Claude and ChatGPT. Pricing is tiered by annual sales volume. Higher tiers raise limits on ASINs, users and connected accounts.
Helium 10 at a glance
How does Helium 10 work?
- Create an account
Sign up for free to explore the dashboard and install the Helium 10 Chrome extension. The free account shows how the tools are organized before you pay.
- Research products
Use Black Box and Xray to find opportunities and judge demand, competition and revenue estimates.
- Find keywords and build listings
Run Cerebro and Magnet to collect keywords, then write optimized listings with Listing Builder.
- Launch and advertise
Connect your seller account and use Helium 10 Ads to manage campaigns with rules and bid automation.
- Track profits and operations
Monitor profit, inventory, keyword rank and account alerts as your store grows.
Helium 10 key features
Black Box
Product discovery tool that filters products by revenue, price, reviews and other criteria. It is often the first stop when looking for a new product idea.
Xray
Chrome extension feature that shows sales and revenue estimates for products on marketplace pages.
Cerebro and Magnet
Reverse ASIN and seed keyword research tools for building and ranking listings.
Listing Builder and Listing Analyzer
Write and audit product listings, with AI support on higher plans.
Helium 10 Ads
Advertising automation with rules, dayparting and bid and budget control.
Profits and Inventory Management
Track profit and loss and plan stock levels to avoid stockouts. Diamond adds full profit and loss reporting.
Keyword Tracker and Market Tracker
Monitor keyword rank and competitor market share over time.
Helium Agent and MCP
An AI agent for keyword, listing, ads and operations tasks, plus a connector for outside AI tools.
Why use Helium 10?
- It replaces many separate seller tools with one subscription.
- Research tools help validate product ideas before you invest in inventory. Revenue and demand estimates appear right on marketplace pages.
- Advertising automation and profit tracking support growth after launch. Diamond adds rules-based ad automation and dayparting.
- It covers Amazon, Walmart and TikTok Shop, useful for multichannel sellers.
- Training academies for Amazon FBA, ads and TikTok Shop are included.
Who is Helium 10 best for?
A good fit for
- Amazon FBA and FBM sellers from launch through scale
- Private label brands managing research, ads and operations together
- Sellers expanding to Walmart and TikTok Shop
- Agencies and large brands needing an enterprise plan
Less suited to
- Casual sellers who only need an occasional sales estimate
- Budget-conscious beginners, since full plans cost more than single-purpose tools or free browser extensions
Helium 10 pricing
| Pricing model | Subscription |
|---|---|
| Free plan | Yes |
| Free trial | Not confirmed |
| Starting price | $129/month, or $99/month billed annually (Platinum) |
Diamond costs $359/month or $279/month billed annually and adds AI, ad automation and higher limits; Enterprise starts at $1,499/month billed annually. A limited free account is available, and the homepage also cites packages from $49/month.
Prices checked October 2026. Vendors change plans often, so confirm on the official Helium 10 pricing page before you buy.
Helium 10 pros and cons
Pros
- Very broad toolset covering research through operations
- Supports Amazon, Walmart and TikTok Shop
- Strong keyword research tools
- Includes education and community resources
Cons
- Higher cost than single-purpose tools
- Lower tiers have tight usage limits, such as 100 keyword searches a month on Platinum
- The number of tools can overwhelm new users
Helium 10 integrations and platforms
Works with
Available on
Helium 10 alternatives
See the full shortlist in Best Amazon Seller Tools.
Helium 10 FAQ
Is Helium 10 free?
Helium 10 offers a free account with limited access, including limited use of the Chrome extension, so you can explore the dashboard. Full access needs a paid plan. Platinum costs $129 per month, or $99 per month when billed annually, and Diamond costs $359 per month or $279 billed annually.
What is Helium 10 used for?
Helium 10 is used by marketplace sellers to find products, research keywords, write listings, run ads and track profit and inventory. Sellers on Amazon, Walmart and TikTok Shop use tools like Black Box, Xray, Cerebro, Magnet, Helium 10 Ads and Profits to launch and grow their stores.
Is Helium 10 good for beginners?
Helium 10 works for beginners, especially with its included Amazon FBA training and Chrome extension. The large number of tools can feel overwhelming at first, so new sellers often begin with product and keyword research before using ads automation and operations features.
Helium 10 vs AMZScout: which is better?
Helium 10 is a broader platform with advertising automation, profit reporting, inventory tools and support for Walmart and TikTok Shop. AMZScout focuses on product and keyword research with beginner education. Sellers who want a single suite as they scale often choose Helium 10, while research-focused beginners may prefer AMZScout.
Does Helium 10 work for Walmart and TikTok Shop?
Yes. Helium 10 supports Walmart and TikTok Shop alongside Amazon. Its Chrome extension covers Walmart and TikTok Shop on Platinum and higher plans, and it includes TikTok Shop tools such as a profitability calculator, a listing converter and a product finder.
Sources
This overview is based on Helium 10's official website and documentation, checked October 2026.