What is The Brief (formerly Creatopy)?
The Brief is an AI ad creation platform, formerly called Creatopy, that helps marketing teams and agencies turn brand assets and product data into on-brand ads at scale. It combines design, AI generation, resizing, ad serving and performance analysis in one workspace. Teams use it to build static, animated and video ads for display networks and social channels without rebuilding every size by hand.
The product is organized as a loop: discover what competitors run, create ads with an AI agent and editor, launch them to ad networks, then optimize based on results. Creatopy users will recognize the Ad Studio editor and brand kits, which carry over. Plans range from single-seat Pro accounts to Team, Enterprise and an agency add-on, all with a 7-day free trial.
The Brief (formerly Creatopy) at a glance
How does The Brief (formerly Creatopy) work?
- Set up a brand kit
Upload logos, fonts, colors and approved assets so every ad The Brief generates follows your brand rules.
- Generate or import designs
Prompt the Create Agent for new ad concepts and copy, or import PSD and Figma files into Ad Studio.
- Resize and animate
Produce variants for every size and format automatically, then add motion with timeline editing.
- Launch and serve
Export files or publish directly to Meta and Google Ads, and serve HTML5 ads across supported ad networks on higher plans.
- Review performance
Track results, run A/B tests and use recommendations to plan the next round of creative.
The Brief (formerly Creatopy) key features
Create Agent
An AI agent that takes a prompt plus brand context and produces static, animated and video ads with matching copy.
Ad Studio
The core editor, carried over from Creatopy, for importing PSD and Figma files, building size variants and animating on a timeline.
Canvas
An open workspace to collect competitor ads and inspiration and generate AI images and video, with results saved to brand kits.
Brand kits and templates
Stores brand assets and offers more than 5,000 templates. Pro includes 5 brand kits, while Ultra and Team include 20.
Ad serving
Ultra, Team and Enterprise plans serve ads across 25+ networks and publish to Meta and Google Ads, with 100,000 monthly impressions included.
Feeds and dynamic ads
Connects product or data feeds so ads update with live information. Enterprise adds faster feed syncs and larger feed limits.
Testing and reports
Automated A/B testing and shareable performance reports help teams see which creative works best.
Collaboration
Team plans add roles, real-time co-editing, version history, shared templates and locked elements for brand control.
Why use The Brief (formerly Creatopy)?
- It replaces separate tools for design, resizing and ad serving with one platform.
- Automatic resizing saves hours when a campaign needs dozens of ad sizes.
- Brand kits and locked elements keep large teams consistent.
- The AI agent speeds up first drafts of ad concepts and copy.
- Built-in ad serving and testing connect creative work to results.
Who is The Brief (formerly Creatopy) best for?
A good fit for
- In-house marketing teams producing display and social ads
- Agencies managing creative for multiple clients
- Performance marketers who need many ad sizes quickly
- Enterprises needing brand governance and DAM integrations
Less suited to
- Users who want a free plan, since only a trial is offered
- Simple one-off social posts, where a general design tool is cheaper
- Ad serving on a budget, as it requires Ultra or Team plans
The Brief (formerly Creatopy) pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 7 days |
| Starting price | $29/month billed annually |
Pro is $29/month and Ultra $79/month for individuals, Team is $49 per seat per month for 2-10 seats, all billed annually. Ad serving starts on Ultra and Team, while Enterprise and the Agency Package are custom priced.
Prices checked October 2026. Vendors change plans often, so confirm on the official The Brief (formerly Creatopy) pricing page before you buy.
The Brief (formerly Creatopy) pros and cons
Pros
- Design, AI generation and ad serving in one tool
- Fast multi-size resizing and animation
- Strong brand control features for teams
- Agency add-on with per-client brand kits and white-label exports
Cons
- No free plan
- Ad serving is not included in the entry Pro plan
- Rename may cause confusion when searching for Creatopy help content
The Brief (formerly Creatopy) integrations and platforms
Works with
Available on
The Brief (formerly Creatopy) alternatives
See the full shortlist in Best AI Ad Creative Generators.
The Brief (formerly Creatopy) FAQ
Is Creatopy now called The Brief?
Yes. Creatopy has been renamed The Brief, and the old creatopy.com address redirects to thebrief.ai. The product still offers the familiar Ad Studio editor and brand kits, and it adds an AI Create Agent, a Canvas workspace and a broader discover, create, launch and optimize workflow for ad teams.
Is The Brief free?
The Brief does not have a free plan. It offers a 7-day free trial with no card required on its Pro, Ultra and Team plans. After the trial, Pro costs $29 per month billed annually, Ultra costs $79 per month, and Team costs $49 per seat per month. Enterprise and agency packages are priced on request.
What is Creatopy used for?
Creatopy, now The Brief, is used to design and produce ads at scale. Marketing teams create display, social and video ads, resize them into every required format, keep them on brand with brand kits, and serve or publish them to ad networks such as Meta and Google. It is popular with agencies that handle many campaigns.
The Brief vs Canva: what's the difference?
Canva is a general design tool for all kinds of graphics. The Brief, formerly Creatopy, focuses only on advertising. It adds automatic resizing across ad sizes, HTML5 animation, product feeds, ad serving across networks, A/B testing and performance reports. Choose Canva for broad design needs and The Brief for running ad production at volume.
Does The Brief integrate with Google Ads?
Yes. On Ultra, Team and Enterprise plans, The Brief can publish ads to Google Ads and Meta and serve ads across 25 or more networks. Enterprise plans add Campaign Manager 360 and Display & Video 360 integrations, along with DAM connections such as Bynder and Frontify.
Sources
This overview is based on The Brief (formerly Creatopy)'s official website and documentation, checked October 2026.