What is Upfluence?
Upfluence is an influencer and affiliate marketing platform that helps ecommerce and DTC brands find creators, run campaigns, track sales and pay creators in one system. Its AI co-pilot, Jaice, recommends creators, drafts outreach and handles campaign setup. Search covers more than 12 million creators across Instagram, TikTok, YouTube, Twitch and Pinterest, and an open marketplace lets creators apply to campaigns.
Upfluence leans heavily on ecommerce. It connects with Shopify, WooCommerce, Magento, BigCommerce and Amazon to ship products, generate unique promo codes and attribute sales to each creator. Amazon tools include Attribution and performance-based rewards. The Autopilot plan adds Upfluence Pay for global payouts with tax forms. Pricing is custom and quoted as a fixed platform fee, with no percentage taken from tracked sales.
Upfluence at a glance
How does Upfluence work?
- Connect your store
Link Shopify, WooCommerce, Magento, BigCommerce or Amazon so products, codes and sales sync with campaigns.
- Find creators
Search the database by audience and performance, use lookalikes, match your customer list to creators, or let Jaice suggest profiles. Brand safety screening checks creators before outreach begins.
- Recruit and reach out
Send mass outreach or drip sequences through Gmail or Outlook, and publish recruitment pages for the marketplace.
- Run the program
Ship products in one click, generate promo codes and manage contracts and creators in the CRM.
- Track sales and pay
See sales, clicks and ROI per creator, then pay creators in local currencies.
Upfluence key features
Jaice AI co-pilot
Recommends creators, writes outreach and helps build campaigns with less manual setup.
Creator search and marketplace
Search more than 12 million creators with brand safety screening, or let creators apply through the marketplace.
Customer-to-creator matching
Match your existing customer database to find shoppers who are already creators.
Ecommerce integrations
Shopify, WooCommerce, Magento, BigCommerce and Amazon connections for shipping, codes and sales tracking.
Affiliate and promo code tools
Automatically generate unique codes and links and reward creators based on sales.
Sales analytics dashboard
Per-creator revenue, clicks and ROI in a customizable dashboard.
Upfluence Pay
Global bulk payouts in local currencies with KYC checks and automatic 1099 and W9 forms.
Social listening
Monitor mentions and find creators already talking about your brand on the Scale plan and above. The Scale plan also adds a Hootsuite integration.
Why use Upfluence?
- Deep ecommerce integrations make it easier to prove sales from creators.
- No percentage fee on tracked sales, only a fixed platform fee.
- Customer matching surfaces fans who already buy from you.
- One platform handles influencer, affiliate and Amazon programs.
- Built-in payments with tax forms reduce finance admin for US brands.
- Support for five languages, including French, German, Italian and Simplified Chinese, helps international teams.
Who is Upfluence best for?
A good fit for
- DTC brands on Shopify, WooCommerce, Magento or BigCommerce
- Amazon sellers running creator programs
- Brands combining influencer and affiliate marketing
- Teams paying many creators internationally
Less suited to
- Small teams that want month-to-month billing, given the 12-month minimum
- Businesses that need published, self-serve prices
- Teams that only need creator search, since many of the strongest features sit in higher plans
Upfluence pricing
| Pricing model | Contact sales |
|---|---|
| Free plan | No |
| Free trial | Available after an initial call |
| Starting price | See the official pricing page |
Plans (Find Creators, Scale Creator Programs and Autopilot) are custom-quoted by module as a fixed platform fee. The minimum contract is 12 months, with no mandatory setup fee.
Prices checked October 2026. Vendors change plans often, so confirm on the official Upfluence pricing page before you buy.
Upfluence pros and cons
Pros
- Wide range of ecommerce and Amazon integrations.
- No commission on creator-driven sales.
- Influencer, affiliate and payments in one tool.
- Dedicated account manager from the first day.
Cons
- Twelve-month minimum contract.
- No public pricing.
- Smaller creator database than some search-focused rivals.
Upfluence integrations and platforms
Works with
Available on
Upfluence alternatives
See the full shortlist in Best Influencer Marketing Platforms.
Upfluence FAQ
How much does Upfluence cost?
Upfluence does not publish prices. Each plan is custom-quoted based on the modules you choose and charged as a fixed platform fee, with no percentage of sales. You receive a quote on the first call after booking a demo. The minimum contract length is 12 months, and there is no mandatory setup fee. Optional paid onboarding is also available.
Does Upfluence have a free trial?
Yes, but it is not instant. Upfluence sets up a free trial after an initial call with its team. You can also test some of its data without signing up through its free influencer marketing tools. There is no permanent free plan.
Does Upfluence integrate with Shopify?
Yes. Upfluence integrates with Shopify as well as WooCommerce, Magento, BigCommerce and Amazon. These connections support one-click product shipping, automatic promo codes and per-creator sales tracking. Ecommerce integrations are included on the Scale Creator Programs and Autopilot plans.
What social networks does Upfluence support?
Upfluence supports creators on Instagram, TikTok, YouTube, Twitch and Pinterest. Its database lists more than 12 million creators, and brands can also recruit through an open marketplace where creators apply to campaigns. Creator search includes brand safety screening and lookalike suggestions.
Upfluence vs GRIN: what's the difference?
Both serve ecommerce brands. Upfluence offers custom-quoted annual contracts, more store integrations including Magento, BigCommerce and Amazon, and no fee on sales. GRIN publishes monthly plans from free to $1,500 per month and charges a management fee on creator payments, with Shopify as its main integration.
Sources
This overview is based on Upfluence's official website and documentation, checked October 2026.