What is Captiv8?
Captiv8 is an influencer marketing platform that covers the full creator workflow, from finding creators and managing campaigns to paying them, tracking sales and boosting their content with paid media. It includes creator discovery and social insights, a workflow tool for partnerships, branded storefronts and affiliate programs, TikTok Shop partnership tools and measurement. Publicis says its network includes about 15 million creators worldwide.
Publicis Groupe acquired Captiv8 in May 2025, and the platform now works alongside Influential, the Publicis influencer agency. That makes Captiv8 both a software product and the technology behind agency-run creator programs. It suits brands and agencies running large, data-driven creator campaigns, especially those that want to connect influencer work to commerce. Pricing is not published, and access starts through sign-up or a sales conversation.
Captiv8 at a glance
How does Captiv8 work?
- Discover creators
Search creators using discovery filters and social insights to judge audience fit and past performance.
- Manage campaigns
Use the Workflow tool to brief creators, track deliverables and keep partnerships organized in one place.
- Connect to commerce
Set up branded storefronts, affiliate programs and TikTok Shop partnerships so creators can drive and earn from sales.
- Pay, amplify and measure
Pay creators through the platform, boost top content with paid media and measure results with attribution tools.
Captiv8 key features
Discovery and Social Insights
Find creators and review audience and performance data before you reach out. Publicis says the platform processes more than 2.5 billion social posts a year across about 120 countries.
Workflow
A campaign management tool for briefs, approvals and partnership tracking.
Payments
Handle creator payments inside the platform instead of through separate invoicing.
Branded Storefronts and affiliate
Give creators shoppable storefronts and affiliate links that connect content to sales.
TikTok Shop partnerships
Tools for working with creators selling through TikTok Shop.
Paid amplification
Boost strong creator posts with paid media to reach more people.
Measurement and attribution
Track campaign impact and attribute sales to creators and content.
Creator Hub and Talent Management Portal
Portals for creators and talent managers to work with brands on the platform.
Why use Captiv8?
- Covers discovery, workflow, payments and commerce in one platform.
- Commerce tools such as storefronts and TikTok Shop support sales-focused campaigns.
- Access to a network of about 15 million creators helps with discovery at scale in many countries.
- Backing from Publicis gives brands an option to pair software with agency support.
- Attribution helps prove the return on creator spend.
Who is Captiv8 best for?
A good fit for
- Enterprise brands running large creator programs
- Agencies managing influencer campaigns for many clients
- Brands selling through TikTok Shop and creator storefronts
- Teams that want software plus agency services from one group
Less suited to
- Small businesses looking for transparent, low-cost pricing
- Brands running only a handful of creator collaborations each year
- Teams that want a self-serve free trial
Captiv8 pricing
| Pricing model | Contact sales |
|---|---|
| Free plan | No |
| Free trial | Not confirmed |
| Starting price | Custom pricing (contact sales) |
Captiv8 does not publish prices on its website. Brands and agencies sign up or contact the team for a quote based on program scope, such as the number of creators, campaigns and commerce features involved.
Prices checked October 2026. Vendors change plans often, so confirm on the official website before you buy.
Captiv8 pros and cons
Pros
- End-to-end feature set from discovery to payments
- Strong creator commerce and affiliate tools
- Large creator network and enterprise backing
Cons
- No public pricing
- Built mainly for larger brands and agencies
- Ownership changes may affect roadmap and packaging over time
Captiv8 integrations and platforms
Works with
Available on
Captiv8 alternatives
See the full shortlist in Best Influencer Marketing Platforms.
Captiv8 FAQ
What is Captiv8 used for?
Captiv8 is used to run influencer marketing campaigns from start to finish. Brands and agencies use it to find creators, manage briefs and deliverables, pay creators, set up storefronts and affiliate programs, amplify top posts with paid media and measure the sales and reach that creators generate.
Who owns Captiv8?
Captiv8 is owned by Publicis Groupe, which announced the acquisition in May 2025. Since then, Captiv8 has been integrated with Influential, the Publicis influencer marketing agency, so the platform supports both self-run brand programs and agency-managed campaigns. Krishna Subramanian is the co-founder and CEO of Captiv8.
How much does Captiv8 cost?
Captiv8 does not list prices on its website. Brands and agencies sign up or contact the team, and pricing is set based on the features, number of creators and campaign volume involved. It is generally positioned for mid-sized and large organizations rather than individual users.
Captiv8 vs CreatorIQ: what's the difference?
Both are enterprise influencer platforms. Captiv8 puts strong emphasis on creator commerce, with branded storefronts, affiliate programs, TikTok Shop tools and paid amplification, and it is now tied to Publicis and Influential. CreatorIQ is an independent platform known for data, benchmarking and managing large global creator programs.
Does Captiv8 support TikTok Shop?
Yes. Captiv8 offers TikTok Shop partnership tools that help brands work with creators who sell products through TikTok Shop. These sit alongside its branded storefronts and affiliate features, which connect creator content to sales on other channels.
Sources
This overview is based on Captiv8's official website and documentation, checked October 2026.