What is TUNE?
TUNE is a partner marketing platform that helps advertisers, agencies and affiliate networks manage, track and pay partners across web and mobile. Formerly called HasOffers, it is known for its flexibility: networks use it as the foundation for their own branded platforms, while brands use it to run in-house partner programs with detailed tracking, fraud controls and international payments. Its customers include well-known consumer and software brands.
TUNE is built on an API with more than 650 endpoints and supports native postback tracking, real-time reporting and data streaming. It offers white-label branding, custom dashboards and professional services for custom builds. The TUNE Marketplace connects advertisers with partners. The company lists SOC 2 Type II and SOC 1 Type II certifications, GDPR compliance and 99.9% uptime. Advertiser plans start at $1,500 per month, paid annually.
TUNE at a glance
How does TUNE work?
- Choose a plan
Advertisers and networks pick a plan or request a quote, then go through onboarding with TUNE.
- Set up offers and tracking
Create offers and configure postback or pixel tracking for web and mobile conversions. Targeting rules decide which partners can see and run each offer.
- Bring in partners
Add your own partners or find new ones through the TUNE Marketplace, then assign payouts and targeting rules.
- Monitor and automate
Watch real-time reports, use automation and fraud tools to protect spend, and stream data into other systems.
- Pay partners
Process partner payments, including international payouts, through TUNE's fee-based payments service.
TUNE key features
Extensive API
More than 650 API endpoints let teams build custom workflows and integrate TUNE with their own stack.
Native postback tracking
Tracks conversions server to server across mobile apps and websites for reliable attribution.
White-label branding
Networks and brands can put their own branding on the platform and partner-facing pages.
Real-time reporting and streaming
Provides live reports, saved views and data streaming into external tools.
Fraud prevention
Includes proactive tools to detect and block fraudulent traffic before it costs money.
TUNE Marketplace
Gives advertisers access to partners, with extra network and processing fees for marketplace activity.
Professional services
Offers technical consulting and custom builds for complex programs.
Automation tools
Automates routine workflows such as offer approvals and partner management to reduce manual work and risk.
Why use TUNE?
- Its API depth lets networks and large advertisers build exactly the workflows they need.
- Server-side postbacks give dependable tracking for mobile and web campaigns.
- White-labeling lets affiliate networks run the platform under their own brand.
- Security certifications and high uptime suit companies with strict requirements.
- Real-time data streaming makes it easier to feed partner data into BI tools. Teams can combine partner results with other marketing data in one place.
Who is TUNE best for?
A good fit for
- Affiliate and performance marketing networks
- Large advertisers running in-house partner programs
- Mobile app marketers using postback tracking
- Agencies needing white-labeled tracking
Less suited to
- Small businesses or startups with limited budgets
- SaaS companies wanting simple Stripe-based referral tracking
- Teams without technical resources to configure the platform or budget for professional services
TUNE pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | Not confirmed |
| Starting price | $1,500/month, paid annually (Scale, advertisers) |
The advertiser Scale plan includes 2,500 conversions per month, while Custom plans cover higher volumes with dev team support. Partner payments and onboarding are fee-based, and networks have separate plans.
Prices checked October 2026. Vendors change plans often, so confirm on the official TUNE pricing page before you buy.
TUNE pros and cons
Pros
- Highly flexible and API-driven
- Strong fit for affiliate networks
- White-label options
- Enterprise-grade security certifications
Cons
- High entry price for advertisers
- Payments and onboarding cost extra
- Setup is more technical than plug-and-play tools
TUNE integrations and platforms
Available on
TUNE alternatives
See the full shortlist in Best Affiliate Management Software.
TUNE FAQ
What is TUNE used for?
TUNE is used to run partner and affiliate marketing programs. Affiliate networks use it as the white-labeled backbone of their business, while advertisers use it to track partner conversions on web and mobile, prevent fraud, report in real time and pay partners internationally. Its API allows extensive customization. Professional services are available for complex custom builds.
Is TUNE the same as HasOffers?
Yes. TUNE's partner marketing platform was formerly known as HasOffers. The product now operates under the TUNE name and continues to serve advertisers and affiliate networks with tracking, reporting, fraud prevention and partner payment tools.
How much does TUNE cost?
For advertisers, the TUNE Scale plan costs $1,500 per month, paid annually, and includes 2,500 conversions per month. Custom plans cover higher volumes. Partner payments and onboarding are fee-based, and marketplace access carries network and processing fees. Networks have their own plans.
TUNE vs Impact.com: what's the difference?
TUNE is a flexible, API-heavy platform favored by affiliate networks and technical teams that want white-labeling and custom builds. Impact.com is a broader partnership platform for brands, covering affiliates, creators, referrals and retail media, with a low-cost self-serve entry plan. Networks often lean toward TUNE. Brands wanting creator and referral tools in one place often choose Impact.com.
Does TUNE offer a free trial?
The TUNE advertiser pricing page does not mention a free trial or free plan. Prospective customers request a consultation for the Scale plan or a quote for a Custom plan. This sales-led approach reflects its focus on networks and larger advertisers. Customers typically see a demo and discuss requirements before signing.
Sources
This overview is based on TUNE's official website and documentation, checked October 2026.