What is FirstPromoter?
FirstPromoter is affiliate management software that helps subscription businesses run affiliate, influencer and customer referral programs from one dashboard. It connects to your billing system, so commissions follow real payment events such as renewals, upgrades, downgrades and cancellations. That makes it a natural fit for SaaS and AI companies that pay partners a share of recurring revenue rather than a single sale.
The product is made by Igil Webs SRL, and the site says it is built in Transylvania. Setup centers on a billing integration with Stripe, Paddle, Recurly, Chargebee or Braintree, plus a tracking script on your site. From there you set reward rules, give partners a branded portal and pay them in bulk. Pricing is tiered by the monthly revenue your affiliates generate.
FirstPromoter at a glance
How does FirstPromoter work?
- Connect billing
Link Stripe, Paddle, Recurly, Chargebee or Braintree so FirstPromoter can see subscription payments and changes.
- Add the tracking script
Place a small script on your website to record referral visits, signups and coupon use.
- Set reward rules
Choose percentage, flat, one-time, recurring or tiered commissions, along with payout thresholds and clawback rules.
- Invite partners and pay out
Share a branded signup link, then pay approved commissions in bulk through PayPal, Wise or bank transfer. Reports on each partner show which affiliates bring in paying customers, so you can adjust rewards over time.
FirstPromoter key features
Subscription lifecycle tracking
Commissions adjust automatically when customers renew, upgrade, downgrade, cancel or come back.
Flexible commission models
Supports percentage, flat, recurring for life, tiered and dual-sided rewards, with clawbacks for refunds.
Coupon code tracking
Generates a unique coupon for each partner and syncs it with Stripe, so sales without a click still get credited.
Bulk payouts and tax forms
Pays partners through PayPal, Wise or bank transfer and collects W-9 and W-8BEN forms, with EU-ready invoices.
Fraud checks
Flags self-referrals and suspicious leads and lets you require manual approval above set thresholds.
White-label partner portal
Offers a custom domain, branding, custom code and five languages, plus up to three commission levels.
Partner emails
Built-in broadcasts and automated emails keep affiliates informed without a separate tool.
Reporting and exports
Shows 22 data points per partner with filters and one-click exports for finance or deeper analysis.
Why use FirstPromoter?
- Recurring commissions stay accurate because they follow real billing events, not just the first sale.
- Coupon tracking credits partners who promote on podcasts or video, where people rarely click links.
- Bulk payouts and tax form collection cut the monthly admin of paying many affiliates.
- One tool covers affiliates, influencers and customer referrals, so you avoid running separate systems.
- Unlimited team members on every plan make it easy to share the work across a small team.
Who is FirstPromoter best for?
A good fit for
- SaaS companies billing through Stripe or Paddle
- AI and software startups launching a first affiliate program
- Subscription businesses paying recurring commissions
- Teams running affiliate and customer referral programs together
Less suited to
- Ecommerce stores selling one-off physical products
- Brands that want access to a large built-in affiliate marketplace, since you mostly recruit your own partners
- Very small programs that cannot justify a $49 monthly fee
FirstPromoter pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 14 days |
| Starting price | $49/month (Starter) |
Plans are tiered by monthly affiliate revenue: Starter covers up to $5,000, Business ($99/month) up to $15,000, and Enterprise starts at $149/month. Higher tiers unlock unlimited affiliates and campaigns, custom domains, white-labeling and SSO, and annual billing gives about two months free.
Prices checked October 2026. Vendors change plans often, so confirm on the official FirstPromoter pricing page before you buy.
FirstPromoter pros and cons
Pros
- Built around recurring subscription revenue
- Wide billing integration support
- Coupon and link tracking in one place
- 14-day trial with no credit card
Cons
- Starter caps affiliates at 1,000 and campaigns at 3
- White-labeling and SSO are reserved for Enterprise
- Less suited to traditional ecommerce stores
FirstPromoter integrations and platforms
Works with
Available on
FirstPromoter alternatives
See the full shortlist in Best Affiliate Management Software.
FirstPromoter FAQ
How much does FirstPromoter cost?
FirstPromoter starts at $49 per month on the Starter plan, which covers up to $5,000 in monthly affiliate revenue. Business costs $99 per month for up to $15,000, and Enterprise starts at $149 per month for higher volumes. Paying annually works out to roughly two months free, and every plan starts with a 14-day trial.
Is FirstPromoter free?
No. FirstPromoter does not offer a free plan. You can try it with a 14-day free trial that does not require a credit card. After the trial, you choose a paid plan based on how much monthly revenue your affiliates bring in, starting with Starter at $49 per month.
What is FirstPromoter used for?
FirstPromoter is used to run affiliate, influencer and customer referral programs for subscription businesses. It tracks referrals through links and coupons, calculates recurring commissions from billing data, detects basic fraud, and pays partners in bulk. Most users are SaaS and AI companies that bill through Stripe, Paddle or a similar platform.
FirstPromoter vs Rewardful: what's the difference?
Both tools target SaaS companies and start at $49 per month. FirstPromoter supports more billing systems, including Recurly, Chargebee and Braintree, and offers multi-level commissions and white-labeling on higher plans. Rewardful is built tightly around Stripe and allows higher revenue on its entry plan. Your billing provider is often the deciding factor.
Does FirstPromoter integrate with Stripe?
Yes. FirstPromoter has a native Stripe integration and is listed on the Stripe App Marketplace. It reads subscription events to adjust commissions and can sync partner coupon codes with Stripe. It also connects to Paddle, Recurly, Chargebee and Braintree, and offers a REST API plus Zapier and Make connections.
Sources
This overview is based on FirstPromoter's official website and documentation, checked October 2026.