What is Skai?
Skai is an omnichannel advertising platform that helps large brands and agencies plan, run, optimize and measure campaigns across retail media, paid search and paid social. It connects to more than 300 channels, including Google, Amazon, Walmart and TikTok, and adds AI insights and recommendations on top. The company was formerly known as Kenshoo, and that name still appears in the legal footer of its website.
Skai now describes itself as agent-native. Its Celeste AI agent supports decisions across the platform, Skai Studio lets teams design their own agents and workflows, and Agent Connect links a company's own AI agents to Skai data through MCP. Datahub unifies marketing data for use by people and AI. Pricing is annual and built for big budgets, starting at $114,000 per year for advertisers spending up to $4 million a year.
Skai at a glance
How does Skai work?
- Book a demo and choose a plan
Skai sells through a sales process, with annual plans matched to yearly ad spend and a review point after the first three months.
- Connect channels and data
Link retail media, search and social accounts, and bring in data through Datahub so all channels share one view.
- Plan and activate campaigns
Plan budgets and launch or manage campaigns across channels from the Skai Platform.
- Optimize with AI
Use Celeste AI recommendations and custom agents built in Skai Studio to adjust bids, budgets and content.
- Measure results
Track performance across channels and use retail insights and digital shelf data to guide next steps.
Skai key features
Skai Platform
Central workspace to plan, activate, optimize and measure media across retail, search and social channels.
Celeste AI agent
The AI layer that surfaces insights and recommendations to support decisions across the platform.
Skai Studio
Lets teams design and govern their own AI agents and media workflows.
Agent Connect
Connects a company's own AI agents to Skai's data and media execution through MCP.
Datahub
A standalone product that unifies marketing data so it can be used by AI tools and agents.
Retail media and digital shelf tools
Retail insights, digital shelf optimization, content optimization and revenue recovery for brands selling on marketplaces.
300+ channel integrations
Connections to major publishers and retailers, including Google, Amazon, Walmart and TikTok.
Why use Skai?
- One platform covers retail media, search and social, which reduces tool sprawl.
- Strong retail focus suits consumer brands selling on Amazon and Walmart.
- AI agents and MCP support allow custom automation at enterprise scale.
- Unified data through Datahub supports cross-channel measurement.
- Plans include a review point after the first three months.
Who is Skai best for?
A good fit for
- Enterprise consumer brands
- Large agencies running retail media
- CPG companies selling on Amazon and Walmart
- Teams building AI-driven media workflows
Less suited to
- Small and mid-size businesses, which Skai points to reseller partners
- Advertisers who want monthly, self-serve plans or a free trial
Skai pricing
| Pricing model | Contact sales |
|---|---|
| Free plan | No |
| Free trial | Not confirmed |
| Starting price | $114,000/year (Standard, up to $4M annual ad spend) |
Advanced is $276,000/year for up to $10M in spend, Enterprise $504,000/year for up to $20M and Enterprise Premier $756,000/year for up to $35M, with custom pricing above that. Smaller advertisers are referred to reseller partners.
Prices checked October 2026. Vendors change plans often, so confirm on the official Skai pricing page before you buy.
Skai pros and cons
Pros
- Broad coverage with more than 300 channels
- Deep retail media and digital shelf features
- Advanced AI agent and MCP capabilities
- Transparent annual price tiers
- Commitment review point after the first three months
Cons
- Very high cost, suited only to large budgets
- No free trial or self-serve sign-up
- Complex platform that needs dedicated staff
Skai integrations and platforms
Works with
Available on
Skai alternatives
See the full shortlist in Best PPC Management Software.
Skai FAQ
How much does Skai cost?
Skai uses annual pricing tied to yearly ad spend. The Standard plan costs $114,000 per year for up to $4 million in spend, Advanced costs $276,000 for up to $10 million, and Enterprise tiers rise from there, with custom pricing above $35 million. Smaller advertisers are directed to Skai's reseller partners.
Is Skai the same as Kenshoo?
Yes. Skai is the brand used by the company formerly known as Kenshoo, and the legal entity named in its website footer is still Kenshoo, Ltd. The product has since expanded from search management into retail media, paid social and AI agent tools under the Skai name.
What is Skai used for?
Skai is used by large brands and agencies to plan, run, optimize and measure advertising across retail media, paid search and paid social. Teams use it to manage Amazon, Walmart, Google and TikTok campaigns in one place, apply AI recommendations, build custom agents and centralize marketing data for reporting.
Skai vs Marin Software: what's the difference?
Both are enterprise cross-channel ad platforms. Skai has a stronger focus on retail media and AI agents, with annual plans starting at $114,000 per year. Marin Software offers a lower-cost entry plan from $500 per month and covers search, social and retail publishers. Budget size often decides which one fits.
Does Skai offer a free trial?
No. Skai's pricing page does not offer a free trial or a free plan. Instead, it invites prospects to book a personalized demo. Plans are annual, but the company notes that customers can review their commitment after the first three months, which offers some flexibility for new accounts.
Sources
This overview is based on Skai's official website and documentation, checked October 2026.