What is Bïrch?
Bïrch is an ad automation platform that lets paid social teams control campaigns with custom rules and AI on Meta, Google Ads, TikTok and Snapchat. It was previously called Revealbot, and Bïrch (formerly Revealbot) still appears across the company's site. Advertisers use it to pause poor performers, scale winners, shift budgets and launch new creative automatically, instead of checking Ads Manager every few hours.
The core of the product is a rule engine with nested conditions, custom metrics and more than 20 actions that can run as often as every 15 minutes. Around it sit tools for bulk ad creation from Google Drive, performance analysis, server-side Meta tracking and an AI assistant that turns plain-language requests into working rules. Pricing is based on monthly ad spend across all connected accounts, which makes it a fit for performance agencies, app marketers and ecommerce brands.
Bïrch at a glance
How does Bïrch work?
- Connect ad accounts
Link Meta, Google Ads, TikTok or Snapchat accounts during the 14-day trial. No credit card is needed to start.
- Create automation rules
Build rules from conditions and actions, start from a strategy template, or describe what you want and let Birch AI draft the rule.
- Launch creative in bulk
Use Stage to pull images and videos from Google Drive and duplicate proven ad setups into new ads.
- Monitor performance
Use Explorer to track results, spot creative fatigue and find top assets, with reports and alerts sent to Slack.
- Refine and scale
Adjust rules based on results, compare metrics with past performance and apply winning logic across multiple accounts.
Bïrch key features
Automated rules
Condition-based automation with nested logic, custom metrics and more than 20 actions such as pausing ads, changing budgets or bids and sending alerts.
Birch AI
An AI assistant that converts natural-language requests into rules, reads your business context and answers questions about your setup.
Stage
Bulk ad creation that takes media from Google Drive and duplicates your existing ad structures.
Explorer
Creative and performance analysis that spots ad fatigue and highlights top-performing assets.
Hub
Setup for server-side tracking on Meta, which helps improve conversion data quality.
Attribution data in rules
Rules can use data from AppsFlyer, Adjust or Hyros, not only the ad platform's own numbers.
Birch MCP and Slack reports
Connect the account to AI assistants that support MCP, and send reports and notifications to Slack.
Why use Bïrch?
- Rules run around the clock, which protects budgets outside working hours.
- One tool covers Meta, Google, TikTok and Snapchat ads.
- Bulk launching from Google Drive speeds up creative testing.
- Using attribution data from AppsFlyer or Hyros leads to better automated decisions.
- The AI assistant lowers the learning curve for building complex rules.
Who is Bïrch best for?
A good fit for
- Performance marketing agencies
- Ecommerce brands spending heavily on Meta ads
- Mobile app marketers using AppsFlyer or Adjust
- Media buyers who test many creatives
Less suited to
- Small advertisers with very low monthly spend
- Teams focused on LinkedIn or Microsoft Ads
- Beginners who want a fully managed, hands-off tool
- Advertisers who only need simple post boosting
Bïrch pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 14 days |
| Starting price | $99/month (Essential list price, up to $10K monthly ad spend) |
Price rises with monthly ad spend across all connected accounts. Pro ($99/month at the lowest tier) adds automated rules, Explorer, Stage and integrations such as Google Sheets and Hyros, and annual billing gives 12 months for the price of 11.
Prices checked October 2026. Vendors change plans often, so confirm on the official Bïrch pricing page before you buy.
Bïrch pros and cons
Pros
- Flexible and powerful rule engine
- Supports four major ad platforms
- AI rule builder and MCP support
- Free trial with no credit card
Cons
- Core automation sits on the Pro plan, not Essential
- Costs rise as ad spend grows
- Rules take time to design well
Bïrch integrations and platforms
Works with
Available on
Bïrch alternatives
See the full shortlist in Best PPC Management Software.
Bïrch FAQ
Is Revealbot now Bïrch?
Yes. Revealbot rebranded as Bïrch, often written as Birch, and the company's site describes the product as Birch, formerly Revealbot. Existing features such as automated rules and bulk creation carried over, and newer tools such as Birch AI, Hub and MCP support were added under the new brand.
Is Bïrch free?
No. Bïrch has no free plan, but it offers a 14-day free trial with access to all features and no credit card required. After the trial, rules and reports stop until you choose a plan. Plans are priced by monthly ad spend, and annual billing gives 12 months for the price of 11.
What is Bïrch used for?
Bïrch is used to automate paid advertising on Meta, Google Ads, TikTok and Snapchat. Media buyers use it to pause weak ads, scale budgets on winners, launch creative in bulk, track ad fatigue and send reports to Slack. Its AI assistant can also turn plain-language instructions into automation rules.
Bïrch vs Madgicx: what's the difference?
Both automate Meta advertising. Bïrch is built around a flexible rule engine and also supports Google Ads, TikTok and Snapchat. Madgicx focuses on Meta and Google with AI-driven audiences, creative insights and recommendations aimed at ecommerce stores. Bïrch suits teams who want precise control, while Madgicx suits brands that want more guided AI.
Does Bïrch work with TikTok ads?
Yes. Bïrch supports TikTok ads alongside Meta, Google Ads and Snapchat. You can connect TikTok ad accounts and apply automated rules, monitor performance and receive notifications, which helps teams manage several social channels from one dashboard instead of switching between native ad managers.
Sources
This overview is based on Bïrch's official website and documentation, checked October 2026.