What is Refersion?
Refersion is an affiliate marketing platform that helps ecommerce brands track, manage and pay affiliates, influencers and brand ambassadors. It plugs into stores on Shopify, BigCommerce, WooCommerce and Magento and credits partners through tracking links, coupon codes, email and SKU rules. It is aimed mainly at direct-to-consumer brands in categories such as beauty, fashion, wellness, home and food.
Brands can list their program in the Refersion marketplace so affiliates can find and apply to it, and there is a free listing option. Paid plans add tracking, commissions and payouts by PayPal, ACH, wire or Trolley, along with tax form collection. Developers can use an API and MCP server to pull data into dashboards or manage programs from AI assistants. Pricing combines a monthly fee with a small share of affiliate-driven sales on the lower tiers.
Refersion at a glance
How does Refersion work?
- Install the store app
Connect Refersion to Shopify, BigCommerce, WooCommerce or Magento, or use code widgets for Stripe and Chargebee.
- Create an offer
Choose percentage, flat fee, subscription, SKU-specific or multi-level commissions for your program.
- Recruit affiliates
List your offer in the marketplace and share a branded signup page with influencers and customers.
- Track and pay
Credit sales through links, codes or customer email, then pay partners automatically or manually. Tax forms are collected automatically, and reports show which partners drive the most revenue.
Refersion key features
First-party tracking
Uses your own tracking domain plus email, SKU and coupon rules to reduce missed attribution.
Affiliate marketplace
Lists your program where affiliates can discover it, with tools for affiliate discovery and recruitment.
Flexible offers
Supports percentage, flat, subscription, product-level, multi-level and sign-on bonus commissions.
Branded discount links
Creates links that apply a discount automatically, with automatic coupon creation for Shopify and BigCommerce.
Payouts and tax forms
Pays partners via PayPal, ACH, wire or Trolley and automates tax form compliance.
Multi-store management
Lets brands on the Growth plan manage several stores from one account.
API and MCP server
Gives developers access to program data and lets managers work with Refersion from AI assistants.
Customer-type commissions
Growth plan users can pay different rates for new and returning customers to reward real acquisition.
Why use Refersion?
- Deep Shopify and ecommerce integrations make setup quick for online stores. Store apps install in a few clicks and sync orders automatically.
- Unlimited affiliates, clicks and conversions mean costs do not spike with traffic.
- A free marketplace listing helps brands start recruiting before paying.
- Email and SKU tracking catch sales that cookie-based links might miss.
- Influencer and affiliate programs can run side by side in one account.
Who is Refersion best for?
A good fit for
- Shopify and BigCommerce stores
- Direct-to-consumer brands in beauty, fashion and wellness
- Brands running influencer and ambassador programs
- Agencies managing ecommerce affiliate programs
Less suited to
- B2B SaaS companies with long sales cycles
- High-volume brands that want to avoid a percentage fee on affiliate sales below the Scale tier
- Teams that want to try the full product on a free trial before paying
Refersion pricing
| Pricing model | Subscription |
|---|---|
| Free plan | Yes |
| Free trial | Not confirmed |
| Starting price | $39/month + 3% of affiliate sales (Launch) |
A free marketplace listing is available, but tracking and payouts need a paid plan. Growth costs $199/month plus 2% of affiliate sales, Scale is a flat custom subscription, and annual billing saves 20%.
Prices checked October 2026. Vendors change plans often, so confirm on the official Refersion pricing page before you buy.
Refersion pros and cons
Pros
- Strong ecommerce and Shopify focus
- Unlimited affiliates and conversions
- Free marketplace listing
- Several tracking methods beyond links
Cons
- Launch and Growth add a percentage fee on affiliate sales
- API, Zapier and advanced commissions start on Growth
- No free trial listed
Refersion integrations and platforms
Works with
Available on
Refersion alternatives
See the full shortlist in Best Affiliate Management Software.
Refersion FAQ
How much does Refersion cost?
Refersion's Launch plan starts at $39 per month plus 3% of affiliate-driven sales. Growth costs $199 per month plus 2%, and Scale uses a flat custom subscription for brands above $1 million in yearly sales. Annual billing saves 20%. A free marketplace listing is also available.
Is Refersion free?
Refersion has a free Marketplace Listing that lets affiliates find and apply to your program. To review applicants, track sales, set commissions and pay partners, you need a paid plan starting with Launch. The pricing page does not mention a free trial. That makes the listing a low-risk way to test demand from affiliates.
Does Refersion work with Shopify?
Yes. Refersion offers a plug-and-play app for Shopify and Shopify Plus, with automatic coupon creation through the API and a Shopify Marketing API integration. It also connects with BigCommerce, WooCommerce and Magento, and supports Stripe and Chargebee through code widgets.
Refersion vs Impact.com: what's the difference?
Refersion is a simpler affiliate and influencer tool for ecommerce stores, with low entry pricing plus a sales percentage. Impact.com is a broader partnership platform covering affiliates, creators, referrals and retail media, with more advanced attribution and higher-priced managed tiers. Smaller Shopify brands often start with Refersion.
What is Refersion used for?
Refersion is used by ecommerce brands to run affiliate, influencer and ambassador programs. It tracks sales from links, coupon codes and customer emails, calculates commissions, lists programs in a marketplace, and pays partners while handling tax forms. Agencies also use it to run programs for several client stores.
Sources
This overview is based on Refersion's official website and documentation, checked October 2026.