What is Prezly?
Prezly is PR software that brings your stories, a branded online newsroom, media contacts, email outreach and reporting into one workspace. Teams write a story once, publish it to a newsroom with downloadable media kits, and send it as a personalized pitch to journalists from the same tool. Coverage tracking and analytics then show which stories and pitches got results. It works as a single home for owned media and earned media outreach.
Prezly is built for in-house communications teams and agencies that want to own their media channel rather than rely only on newswires. Plans include unlimited stories and campaigns, and higher tiers add white-label newsrooms, multiple languages and sending from your own domain. Prezly AI also lets you connect assistants such as Claude, ChatGPT and Gemini to find contacts and review campaign results.
Prezly at a glance
How does Prezly work?
- Import your contacts
Bring media lists in from spreadsheets, CSV files or another PR tool, with free migration help available.
- Write a story
Create a press release or announcement once, with images, files and multiple languages if needed.
- Publish to your newsroom
Post the story to a branded online newsroom where journalists can download media kits.
- Pitch by email
Send personalized campaigns to segmented media lists, from Prezly's address or your own domain.
- Track and report
Review opens, clicks and coverage, then share PR reports with your team or clients.
Prezly key features
Branded newsrooms
Hosted online newsrooms for publishing stories and media kits, with white-label options on higher plans.
Media CRM
Stores journalist contacts, notes and history so teams can build and segment media lists.
Email pitching
Send personalized story campaigns to journalists and track how they engage.
Coverage tracking
Log the coverage your stories earn and connect it back to campaigns.
Analytics and PR reports
All plans include full analytics for stories, campaigns and newsroom traffic.
Multilingual publishing
Standard and Enterprise plans add localization and automatic translation for global newsrooms.
Prezly AI with MCP
Connects Claude, ChatGPT and Gemini to your Prezly data so you can query contacts and campaign results.
Downloadable media kits
Each newsroom can host logos, photos and files that journalists download without emailing your team for assets.
Why use Prezly?
- You get a branded newsroom and pitching tool in one product, so stories and outreach stay in sync.
- Unlimited stories and campaigns on every plan keep costs predictable.
- Sending from your own domain on Standard helps pitches look like they come from your brand.
- Multilingual newsrooms suit companies announcing news in several markets.
- Free migration help makes switching from another PR tool easier.
Who is Prezly best for?
A good fit for
- In-house communications teams at growing companies
- PR agencies managing several client newsrooms
- Brands publishing news in multiple languages
- Teams that pitch journalists directly instead of using wires
Less suited to
- Teams that need a large built-in journalist database
- Solo users who only send a release a few times a year
- Buyers needing wire distribution to news syndication networks
Prezly pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 14 days |
| Starting price | €100/month billed annually (Essential) |
Standard costs €250/month billed annually and adds a second user, more contacts, white-label sites, localization and custom sending domains. Enterprise is custom priced with SSO and premium support.
Prices checked October 2026. Vendors change plans often, so confirm on the official Prezly pricing page before you buy.
Prezly pros and cons
Pros
- Clean combination of newsroom, CRM and pitching
- Unlimited stories and campaigns on all plans
- Free 14-day trial without a credit card
- Strong multilingual support on higher tiers
Cons
- Entry plan includes only one user and Prezly branding
- Prices are in euros and shown for annual billing
- Does not include a large, ready-made media database
Prezly integrations and platforms
Works with
Available on
Prezly alternatives
See the full shortlist in Best PR Software.
Prezly FAQ
How much does Prezly cost?
Prezly's Essential plan costs €100 per month billed annually and includes one site, one user and up to 5,000 contacts. Standard costs €250 per month billed annually with two users, 10,000 contacts, white-label sites and custom sending domains. Enterprise pricing is custom. Every plan includes unlimited stories and campaigns plus full analytics.
Does Prezly have a free trial?
Yes. Prezly offers a 14-day free trial on its Essential and Standard plans, and you do not need a credit card to start. The trial lets you set up a newsroom, import contacts and send test campaigns before choosing a plan. Prezly does not offer a permanent free plan.
What is Prezly used for?
Prezly is used by PR and communications teams to publish press releases on a branded online newsroom, manage journalist contacts in a media CRM, send personalized email pitches, and track the coverage that follows. Agencies also use it to run separate newsrooms for different clients from one account.
Prezly vs Prowly: what's the difference?
Prezly focuses on owned newsrooms, a media CRM and email pitching, and works best when you bring your own contacts. Prowly, now part of Semrush as its AI PR Toolkit, centers on a media database, AI-written outreach and media monitoring. Choose Prezly for newsroom-led PR and Prowly when you need to discover new journalists. Both offer free trials, so testing each with a real campaign is the easiest way to compare.
Can Prezly send emails from my own domain?
Yes, on the Standard plan and above. The Essential plan sends campaigns from Prezly's own email address, while Standard lets you send outreach from your company's or your client's domain. Sending from your own domain helps pitches look consistent with your brand and can make them more recognizable to journalists.
Sources
This overview is based on Prezly's official website and documentation, checked October 2026.