What is Oncrawl?
Oncrawl is a cloud technical SEO platform that crawls websites, analyzes server logs and cross-references the results with performance data. Founded in 2013 and based in Bordeaux, France, it joined BrightEdge in 2022 and continues as part of that group. Oncrawl processes data without sampling, which matters for large sites where small samples can hide problems.
The platform shows how Googlebot, Bingbot and AI bots crawl a site, and it links that behavior to rankings from Google Search Console, which it stores beyond the standard retention window. Guided analysis paths called Lenses help with specific jobs; the AI Search Lens shows which content LLMs cite and the Content Lens assesses quality. A REST API supports exports and triggering crawls. Shared dashboards and role-based permissions support larger SEO teams.
Oncrawl at a glance
How does Oncrawl work?
- Book a demo and set up
Oncrawl is sold through a demo, after which your projects are configured. Plans are shaped around your main use cases.
- Crawl the site
Run scheduled crawls to audit structure, internal links and orphan pages. Crawls can run on a schedule so health data stays current.
- Ingest logs
Automate log file delivery so bot visits by Googlebot, Bingbot and AI crawlers are analyzed. This shows where bots spend time and which pages they rarely visit.
- Cross-reference data
Combine crawl, log and Search Console data to see which issues affect rankings. Keeping Search Console history longer makes trend analysis easier.
- Monitor and share
Use alerts for regressions and shared dashboards with role-based access. Role-based permissions control what each user can see or change.
Oncrawl key features
SEO crawler
Technical audits and ongoing health monitoring, including internal linking and orphan pages. Segmentation lets you compare sections such as categories or templates.
Log analyzer
Real log data showing how search and AI bots crawl the site. It covers Googlebot, Bingbot and AI crawlers.
Search Console integration
Joins ranking data with crawl and log data and keeps history beyond standard limits.
AI Search Lens
Shows which pages and content LLMs cite in their answers.
Content Lens
Uses AI to assess content quality across the site.
Alerts and automation
Scheduled crawls, automated log ingestion and alerts for regressions.
REST API
Export data and trigger crawls from other systems. Data can feed reporting tools you already use.
Why use Oncrawl?
- No-sampling data gives a full picture of large websites.
- Log analysis reveals crawl budget waste that crawls alone miss.
- AI bot tracking helps measure readiness for AI search.
- Role-based access and shared dashboards suit multi-person teams.
- The API fits into existing reporting workflows.
Who is Oncrawl best for?
A good fit for
- Technical SEO specialists
- Large ecommerce and media sites
- Agencies handling log file analysis for clients
- BrightEdge customers wanting deeper crawl data
Less suited to
- Small business owners without technical SEO skills
- Buyers wanting published self-serve prices
- Small sites a desktop crawler can cover
Oncrawl pricing
| Pricing model | Contact sales |
|---|---|
| Free plan | No |
| Free trial | Not confirmed |
| Starting price | Contact sales |
Oncrawl offers several plans built around use cases but does not publish prices or trial terms; access starts with a demo request.
Prices checked October 2026. Vendors change plans often, so confirm on the official Oncrawl pricing page before you buy.
Oncrawl pros and cons
Pros
- Strong log file analysis
- Unsampled data for large sites
- AI bot and AI citation insights
- Open REST API
Cons
- No public pricing
- Steep learning curve for non-technical users
- Demo required before use
Oncrawl integrations and platforms
Works with
Available on
Oncrawl alternatives
See the full shortlist in Best Technical SEO Tools.
Oncrawl FAQ
Is Oncrawl owned by BrightEdge?
Yes. BrightEdge acquired Oncrawl in February 2022. Oncrawl continues to operate under its own name as part of the BrightEdge group, so customers can use its crawler and log analyzer while also having access to BrightEdge's wider SEO tools. The product still runs under the Oncrawl name.
How much does Oncrawl cost?
Oncrawl does not publish prices. It offers plans shaped around different use cases, and you get pricing by booking a demo. Costs typically depend on site size, crawl volume and whether you need log analysis, so it is aimed at teams with dedicated SEO budgets. Ask about log analysis and data retention during the demo.
What is Oncrawl used for?
Oncrawl is used for technical SEO on medium and large websites. Teams crawl the site, analyze log files to see how search and AI bots behave, and combine that with Search Console data. This helps find crawl waste, orphan pages and issues that hold back rankings. Agencies also use it to show clients exactly how bots treat their sites.
Oncrawl vs JetOctopus: what's the difference?
Both are cloud crawlers with log analysis and Search Console integration. JetOctopus publishes its prices, offers a no-card trial and includes unlimited users. Oncrawl is sold through demos, is part of BrightEdge, and offers guided Lenses such as the AI Search Lens. Both suit large sites better than small ones.
Does Oncrawl track AI bots?
Yes. Oncrawl's log analyzer shows how AI bots crawl your site alongside Googlebot and Bingbot. Its AI Search Lens also highlights which of your content LLMs cite, helping you understand and improve visibility in AI-generated answers. This gives SEO teams data to support content and linking decisions.
Sources
This overview is based on Oncrawl's official website and documentation, checked October 2026.