Modash: what it is, how it works & who it's for

Influencer search, tracking and payments platform for in-house brand teams

Updated · Pricing checked October 2026

What is Modash?

Modash is an influencer marketing platform that helps brand teams find creators, manage relationships, track content and pay creators from one place. Its search covers more than 380 million profiles on Instagram, TikTok and YouTube, including creators with as few as 1,000 followers. Users can search with AI, images, 37 filters or lookalikes, and see each creator's brand and collaboration history.

After discovery, Modash collects creator content automatically, tracks CPM and ROAS, and checks posts for ad-disclosure compliance. A Shopify connection supports gifting, discount codes and sales tracking, and higher plans add affiliate management. Payments reach creators in more than 180 countries in 36 currencies. Modash also connects to AI assistants such as Claude and ChatGPT through MCP. The company lists offices in Toronto and Tallinn.

Modash at a glance

Modash infographic: how it works in 5 steps, key features, pricing model and who it is best for
Modash at a glance. Share or embed this infographic with a link to this page.

How does Modash work?

  1. Search for creators

    Use AI, image or filter-based search across Instagram, TikTok and YouTube, or find lookalikes of creators you already work with. Filters include audience location, age, gender, interests and engagement, plus each creator's past brand collaborations.

  2. Manage them in the CRM

    Save creators to lists, add custom columns and run bulk actions, with Gmail or Outlook email sync.

  3. Gift and set up codes

    Connect Shopify to send products, create discount codes and track sales from each creator.

  4. Track content and results

    Modash collects posts automatically and shows CPM, ROAS and campaign dashboards.

  5. Pay creators

    Handle invoices and automatic payouts to creators around the world.

Modash key features

Creator discovery

Search more than 380 million profiles with AI search, image search, 37 filters and lookalikes.

Creator CRM

Lists, custom columns, bulk actions and CSV export to keep programs organized.

Automatic content tracking

Posts are captured without asking creators for screenshots, with campaign dashboards on top.

Compliance checks

Flags posts that may be missing ad disclosures.

Shopify gifting and affiliates

Send products, issue discount codes, track sales and manage affiliates on higher plans.

Global payments

Pay creators in more than 180 countries and 36 currencies with invoicing and automatic payouts.

MCP connection

Connect Modash data to AI tools such as Claude, ChatGPT and Cursor at no extra cost.

Influential fans

Find creators among the people already following your brand, with monthly allowances of 3,000 on Essentials and 6,000 on Performance.

Why use Modash?

  • A very large database that includes smaller creators, which suits micro-influencer programs.
  • Automatic content tracking saves time chasing creators for proof of posts.
  • Transparent self-serve pricing with a 14-day trial and no credit card.
  • Shopify integration ties gifting and codes to measurable sales.
  • Built-in payments remove the need for a separate payout tool.

Who is Modash best for?

A good fit for

  • In-house marketing teams at DTC brands
  • Shopify stores running gifting and affiliate programs
  • Brands working with many micro-influencers
  • Teams paying creators in several countries

Less suited to

  • Brands that need coverage of networks beyond Instagram, TikTok and YouTube
  • Very small businesses with budgets under $199 per month
  • Agencies that need white-label client reporting as a core requirement

Modash pricing

Pricing modelSubscription
Free planNo
Free trial14 days
Starting price$199/month (Essentials)

Performance costs $499/month and adds more seats, profile views, Shopify affiliate management and a success manager; Enterprise starts at $14,700/year. Plan limits cover opened profiles, unlocked emails and tracked creators.

Prices checked October 2026. Vendors change plans often, so confirm on the official Modash pricing page before you buy.

Modash pros and cons

Pros

  • Huge creator database covering creators from 1,000 followers up.
  • Published pricing and a no-card free trial.
  • Content tracking and payments built in.
  • ISO 27001 and GDPR compliance for security-conscious teams.

Cons

  • Only three social networks are covered.
  • Monthly limits on profile views and email unlocks can feel tight on Essentials.
  • Shopify affiliate management requires Performance or Enterprise.

Modash integrations and platforms

Works with

  • Shopify
  • Gmail
  • Outlook
  • Claude
  • ChatGPT

Available on

  • Web
  • API

Modash alternatives

Modash FAQ

Is Modash free?

Modash does not have a free plan, but it offers a 14-day free trial with no credit card required. The trial gives full platform access with limits of 20 profile views, 6 email unlocks and 10 tracked creators. Paid plans start at $199 per month for Essentials. Monthly and annual plans can be upgraded, downgraded or cancelled at any time.

How much does Modash cost?

Modash Essentials costs $199 per month and Performance costs $499 per month, with annual billing available. Enterprise starts at $14,700 per year. Plans differ in team seats, monthly profile views, email unlocks, tracked creators and access to Shopify affiliate tools and payment fee allowances.

Does Modash integrate with Shopify?

Yes. Modash integrates with Shopify on all plans for product gifting, discount codes and sales tracking. Affiliate management through Shopify is included on the Performance plan with annual billing and on Enterprise. Modash also syncs with Gmail and Outlook for creator email.

What platforms does Modash cover?

Modash covers creators on Instagram, TikTok and YouTube. Its database includes more than 380 million profiles, counting creators with over 1,000 followers. It does not list Twitch, X, Pinterest or LinkedIn, so teams focused on those networks may need another tool.

Modash vs Upfluence: what's the difference?

Modash publishes self-serve pricing from $199 per month, offers a 14-day trial and focuses on Instagram, TikTok and YouTube. Upfluence uses custom quotes with a 12-month minimum, covers Twitch and Pinterest too, and integrates with more ecommerce platforms such as WooCommerce, Magento and Amazon.

Sources

This overview is based on Modash's official website and documentation, checked October 2026.