What is Klear?
Klear is an enterprise influencer marketing platform that is now part of Meltwater and sold as Meltwater Influencer Marketing. It helps brands and agencies find creators, contact them, manage campaigns, pay them and report results. Meltwater bought Klear in 2021, and in 2024 the Klear website began redirecting to Meltwater. Existing users kept the same workspace and login credentials.
The current product uses AI trained on a brand's briefs, past campaigns and results to suggest creators that fit its style and audience. It includes outreach drafting, content approvals, contracts, product gifting and global payments through Tipalti and Gigapay. Reporting covers engagement, reach and estimated media value, and ecommerce teams can attribute sales through Shopify and WooCommerce. Because it sits inside Meltwater, it pairs with the company's media monitoring and social listening tools.
Klear at a glance
How does Klear work?
- Train the AI on your brand
Start with a brief describing your brand persona, ideal creator style, target audience and goals.
- Discover creators
Review creators suggested for brand fit and audience signals, and narrow them with filters such as influence level and engagement rate.
- Reach out and manage campaigns
Send AI-drafted outreach, keep communication in one place, approve content and manage contracts and gifting.
- Pay creators
Process payouts in local currencies through the Tipalti and Gigapay integrations, with tax compliance handled automatically.
- Measure results
Track engagement, reach, estimated media value and attributed sales, and share customized reports.
Klear key features
AI brand training
The platform learns from briefs and campaign outcomes to improve creator suggestions over time.
Creator discovery
Search a creator database of more than 30 million profiles, with filters for influence level and engagement.
Fraud and bot detection
Checks for dormant accounts and sudden follower spikes, plus a True Reach metric that looks past follower counts.
Campaign management
Content approval workflows, contracts, payment milestones, invoicing and product gifting.
Global creator payments
Payouts in local currency through Tipalti and Gigapay, with automated tax compliance.
Ecommerce attribution
Track sales from discount codes and tracking links with Shopify, WooCommerce or a tracking pixel.
Reporting and EMV
Downloadable, customizable reports covering engagement, reach and estimated media value.
Multi-client and HQ dashboards
Agencies get multi-client workflows and reporting, while global brands can use centralized dashboards to oversee programs run by regional teams.
Why use Klear?
- It combines influencer marketing with Meltwater's wider media intelligence and listening products.
- Global payouts with tax compliance reduce admin for international programs.
- Fraud checks and the True Reach metric help brands judge real audience size.
- Multi-client workflows and reporting suit agencies managing several brands.
- Ecommerce attribution links creator activity to sales.
Who is Klear best for?
A good fit for
- Global enterprises with central marketing governance
- Agencies managing influencer programs for several clients
- Ecommerce teams tracking creator-driven revenue
- Existing Meltwater customers
Less suited to
- Small businesses that want self-serve sign-up and published prices
- Users looking for the standalone Klear brand, which is no longer marketed separately
Klear pricing
| Pricing model | Contact sales |
|---|---|
| Free plan | No |
| Free trial | Not confirmed |
| Starting price | See the official pricing page |
Meltwater does not publish prices for its influencer marketing product. Buyers request a quote, and costs depend on the package and other Meltwater products included.
Prices checked October 2026. Vendors change plans often, so confirm on the official website before you buy.
Klear pros and cons
Pros
- Enterprise-grade workflows from discovery to payment.
- Part of a larger media and social intelligence suite.
- Coverage for creator discovery in more than 190 countries.
- Built-in fraud detection and estimated media value reporting.
Cons
- No public pricing or free trial.
- The Klear name has been folded into Meltwater, which can confuse buyers searching for it.
- Likely more than small teams need for simple creator outreach.
Klear integrations and platforms
Works with
Available on
Klear alternatives
See the full shortlist in Best Influencer Marketing Platforms.
Klear FAQ
Does Klear still exist?
Klear still exists as a product, but it is now part of Meltwater. Meltwater acquired Klear in 2021, and from April 2024 the Klear website redirects to Meltwater. Existing users kept their workspace and credentials. The product is now marketed as Meltwater Influencer Marketing rather than as a standalone brand. Creators who worked with Klear brands log in through a separate creator login page.
What is Klear used for?
Klear is used by brands and agencies to find influencers, contact them, manage campaigns, gift products, pay creators and measure results. Its current version adds AI that learns from a brand's briefs to suggest better-fitting creators, plus fraud detection, sales attribution and reporting on reach, engagement and estimated media value.
How much does Klear cost?
Pricing is not published. Klear is sold through Meltwater, and buyers need to request pricing from its sales team. The cost depends on the package selected and whether other Meltwater products, such as media monitoring or social listening, are bundled. There is no free plan listed.
Does Klear integrate with Shopify?
Yes. Meltwater Influencer Marketing, the current form of Klear, integrates with Shopify and WooCommerce to attribute sales through unique discount codes and tracking links. Stores on other platforms can use a Meltwater tracking pixel. Creator payments run through Tipalti and Gigapay integrations.
Klear vs Traackr: what's the difference?
Both are enterprise influencer marketing platforms with custom pricing. Klear now sits inside Meltwater, so it pairs with media monitoring and social listening and includes global creator payments. Traackr focuses on program planning, measurement and benchmarking, including a brand vitality score, with an AI strategist named Abigail.
Sources
This overview is based on Klear's official website and documentation, checked October 2026.