What is iZooto?
iZooto is an audience marketing platform that helps publishers engage readers through web push and app push notifications and earn revenue from those audiences. It is built mainly for news and media businesses, along with sports, gaming and technology sites. The company says more than 15,000 publishers use it, and it supports Chrome, Firefox, Safari, Opera and Edge for web push.
Beyond basic notifications, iZooto offers News Hub, an on-site notification inbox, along with on-site interactions such as exit-intent recommendations. Automation tools include RSS automation and ready-made playbooks like recovering abandoned tabs. Publishers can also monetize subscribers with push notification ads and native ads. A free Monetization plan funds itself through ads, while paid plans such as Rise add targeting and automation.
iZooto at a glance
How does iZooto work?
- Connect your site
Install the WordPress plugin with your iZooto ID, or add the script to any website. AMP pages are supported too. Setup does not require programming for WordPress sites.
- Grow subscribers
Show opt-in prompts so readers can subscribe to browser or app notifications.
- Automate distribution
Use RSS automation or send pushes when you publish or update a post in WordPress.
- Engage on site
Use News Hub and exit-intent recommendations to keep readers browsing longer.
- Monetize and measure
Add push and native ads, then track audience growth and campaign performance.
iZooto key features
Web and app push
Browser notifications for desktop and Android, plus push for Android and iOS apps.
News Hub
A personalized notification inbox on your website where readers can catch up on stories.
RSS automation
Sends notifications automatically when new content appears in your feed.
Segmentation and personalization
Target readers by interests, behavior, device and location.
Playbooks
Prebuilt automations such as Recover Abandoned Tab and Show Latest. They let small newsroom teams run common re-engagement tactics without building flows from scratch.
Monetization
Push notification ads, native ads and reader revenue tools for publishers.
Zapier and API
Trigger notifications from other apps through Zapier or the iZooto API.
Why use iZooto?
- It is designed around publisher needs rather than general ecommerce.
- Publishers can earn revenue directly from their push audience.
- RSS automation and WordPress publishing triggers reduce manual work.
- News Hub and on-site recommendations add more ways to keep readers engaged.
- AMP support helps capture subscribers from mobile search traffic.
- Supported browsers include Chrome, Firefox, Safari, Opera and Edge, covering most desktop readers.
Who is iZooto best for?
A good fit for
- News and media publishers
- Large content sites and blogs
- Sports, gaming and technology websites
- Publishers looking for extra ad revenue
Less suited to
- Ecommerce stores needing deep cart, product and order automation
- Businesses wanting public, self-serve pricing for every plan
- Teams that need email and SMS in the same tool
iZooto pricing
| Pricing model | Freemium |
|---|---|
| Free plan | Yes |
| Free trial | Not confirmed |
| Starting price | $85/month (Rise plan) |
The free Monetization plan is supported by sending up to two native ads per day to subscribers. Rise adds targeting and automation for bloggers, and larger plans are quoted by the sales team; these prices come from iZooto's WordPress plugin listing because the website routes pricing to sales. Contact iZooto for current plan details.
Prices checked October 2026. Vendors change plans often, so confirm on the official website before you buy.
iZooto pros and cons
Pros
- Purpose-built for publishers
- Free plan supported by ads
- Built-in monetization options
- RSS and WordPress automation
Cons
- Pricing is not published on the main website
- Free plan sends ads to your subscribers
- Browser push is not supported on iPhone and iPad
iZooto integrations and platforms
Works with
Available on
iZooto alternatives
See the full shortlist in Best Push Notification Software.
iZooto FAQ
Is iZooto free?
iZooto offers a free Monetization plan. Instead of charging a fee, it sends up to two native ads per day to your subscribers. Paid plans start with Rise at $85 per month for targeting and automation, according to iZooto's WordPress plugin listing, and larger plans are priced by the sales team.
What is iZooto used for?
iZooto is used by publishers to bring readers back with push notifications. Newsrooms and content sites send breaking news and new articles to subscribers' browsers and apps, automate distribution through RSS, offer an on-site News Hub inbox, and earn extra revenue with push notification ads and native ads.
Does iZooto work with WordPress?
Yes. iZooto has an official WordPress plugin that connects with your iZooto ID. You can send notifications when you publish or update a post, schedule one-time or recurring pushes, and convert AMP visitors into subscribers. The plugin also supports Zapier for automated notifications from other apps.
Does iZooto support iPhone push notifications?
iZooto's WordPress plugin states that browser push notifications are not supported on iPhone and iPad, or on Internet Explorer. Web push works on Chrome, Firefox, Safari on desktop, Opera and Edge. For iOS users, iZooto offers app push notifications for publishers that have their own mobile app.
iZooto vs OneSignal: what's the difference?
iZooto is built for news and media publishers, with features like News Hub, RSS automation and ad monetization. OneSignal is a general engagement platform covering mobile push, web push, email, SMS and in-app messages for many industries. Publishers focused on audience revenue tend to prefer iZooto, while app developers often choose OneSignal.
Sources
This overview is based on iZooto's official website and documentation, checked October 2026.