What is Antavo?
Antavo is a loyalty and incentives platform that helps consumer brands design, run and improve loyalty programs with points, tiers, rewards and gamification. It serves retailers, ecommerce stores, fashion brands, shopping malls, food and beverage chains and consumer goods companies. The aim is to turn occasional buyers into regular customers through programs that go beyond simple discounts. Named customers include KFC, Puma and SKIMS.
Antavo includes a Loyalty AI layer with an AI Loyalty Expert for planning programs and an AI Analyst for reviewing results. Beyond points and tiers, it supports clubs, challenges, referrals, receipt scanning, digital wallet passes and targeted promotions. Programs can be managed without code, and a Loyalty MCP option connects them to AI tools. Pricing is based on customer activity and is quoted by sales.
Antavo at a glance
How does Antavo work?
- Pick a plan
Choose Start, Grow or Enterprise based on how complex your loyalty program needs to be, then talk to sales.
- Design the program
Set up your points economy, tiers, rewards and member benefits, with help from the AI Loyalty Expert.
- Connect your stack
Integrate Antavo with your ecommerce platform, CRM, CDP and marketing automation tools. This lets member data and rewards flow into email and customer profiles.
- Launch and engage
Run challenges, promotions and referrals through no-code workflows across online and in-store channels.
- Analyze and improve
Use the AI Analyst and reports to see what drives engagement and adjust rewards over time.
Antavo key features
Points and tiers
Builds a points economy and tier structure with rules for earning, burning and status changes.
Gamification and challenges
Adds challenges, badges and game-like mechanics to keep members active between purchases.
Promotions and incentives
Runs targeted, measurable promotions that reward behavior rather than relying on blanket discounts.
Loyalty AI
An AI Loyalty Expert helps plan programs and an AI Analyst explains performance.
Receipt scanning
Lets members earn points for in-store or third-party purchases by uploading receipts.
Digital wallet and clubs
Supports wallet passes and member clubs for exclusive groups and benefits.
No-code workflows and MCP
Marketers can build program logic without developers, and an MCP option connects data to AI tools.
Referrals
Rewards members for bringing in friends as part of the wider loyalty program.
Why use Antavo?
- It supports more advanced program mechanics than basic points apps.
- AI tools help teams plan and evaluate programs without a large analytics staff.
- Omnichannel features like receipt scanning connect in-store and online behavior.
- No-code workflows let marketers change programs without waiting on developers.
- Plans scale from a simple first program to multi-market enterprise setups. Enterprise setups can span several markets, channels and brands.
Who is Antavo best for?
A good fit for
- Retail and fashion brands
- Ecommerce brands outgrowing basic loyalty apps
- Food and beverage chains
- Consumer goods and shopping mall operators
Less suited to
- Small shops that want a low-cost, self-serve points app they can install in minutes
- B2B or SaaS companies needing affiliate or partner tracking
- Teams that want published prices before talking to sales
Antavo pricing
| Pricing model | Contact sales |
|---|---|
| Free plan | No |
| Free trial | Not confirmed |
| Starting price | Contact sales (based on customer activity) |
Start, Grow and Enterprise tiers move from a simple first program to complex multi-market programs. Antavo charges based on customer activity, and exact prices are not published.
Prices checked October 2026. Vendors change plans often, so confirm on the official Antavo pricing page before you buy.
Antavo pros and cons
Pros
- Rich loyalty mechanics beyond points
- AI planning and analysis tools
- Omnichannel support including receipt scanning
- No-code program management
Cons
- No public pricing or free trial
- Likely more than small stores need
- Integration list is less public than some competitors
Antavo integrations and platforms
Works with
Available on
Antavo alternatives
See the full shortlist in Best Referral and Loyalty Software.
Antavo FAQ
What is Antavo used for?
Antavo is used to build and run customer loyalty programs. Brands use it to set up points, tiers, rewards, challenges, referrals and targeted promotions, then measure what drives repeat purchases. It is aimed mainly at retail, ecommerce, fashion, food and beverage and consumer goods companies.
How much does Antavo cost?
Antavo does not publish exact prices. It offers Start, Grow and Enterprise tiers and charges based on customer activity, so the cost depends on your program's size and complexity. You contact the sales team for a quote. The pricing page does not mention a free trial. Larger, multi-market programs sit on the Enterprise tier.
Is Antavo good for small businesses?
Antavo's Start plan targets ecommerce brands that want a simple program that can grow, so smaller brands can use it. However, pricing is sales-led and the platform has many enterprise features. Very small shops with tight budgets may find self-serve loyalty apps simpler and cheaper. A demo can help you judge fit.
Antavo vs Friendbuy: what's the difference?
Antavo focuses on loyalty programs with deep points, tiers, gamification and AI planning tools for retail and consumer brands. Friendbuy started in referral marketing and now combines referral, loyalty and influencer programs, with Shopify plans priced by order volume. Brands focused on loyalty depth often look at Antavo first.
Does Antavo integrate with Shopify?
Yes. Antavo names Shopify among its integrations, along with Klaviyo, Bloomreach and Braze. It also works with partner categories such as CDPs, CRMs, ecommerce platforms and marketing automation tools, so loyalty data can flow into the rest of your marketing stack. Ask sales about any specific system you rely on.
Sources
This overview is based on Antavo's official website and documentation, checked October 2026.