What is AdSpy?
AdSpy is an ad intelligence tool that lets you search a large database of Facebook and Instagram ads to see what other advertisers are running. It is built mainly for affiliate marketers, media buyers and ecommerce sellers who want to study competitors and find proven angles. The site claims more than 213 million ads from over 30 million advertisers, spread across 225 countries and 88 languages.
What sets AdSpy apart is its depth of search on Meta platforms. You can search inside ad text, URLs, page names and even user comments, then filter by affiliate network, offer ID, landing page technology, engagement and demographics. It does not cover TikTok, Google or YouTube, so it is a specialist tool rather than an all-channel ad library. Pricing is a single plan with near-unlimited use.
AdSpy at a glance
How does AdSpy work?
- Search the ad database
Type a keyword, brand, domain or phrase and choose whether to search ad text, URLs, page names or comments.
- Narrow with filters
Filter by media type, likes, reactions, last-seen date, country, language, age and gender to find relevant ads.
- Trace affiliate offers
Filter by affiliate network, affiliate ID or offer ID to see how others promote the same product.
- Inspect ads and landing pages
Open an ad to view engagement, run dates and the landing page, which AdSpy says it retrieves even behind cloakers.
- Save and reuse ideas
Use what you find to shape your own hooks, offers and creative tests on Meta.
AdSpy key features
Large Meta ad database
Hundreds of millions of Facebook and Instagram ads that you can search across many countries and languages. The database grows as new ads are seen, so recent campaigns appear alongside long-running ones.
Text and comment search
Search not only ad copy but also URLs, advertiser names and user comments, which helps uncover niche ads.
Affiliate network filters
Find ads by affiliate network, affiliate ID and offer ID, a feature aimed at affiliate marketers.
Landing page technology filter
Filter ads by the platform behind the landing page, such as a store builder or funnel tool.
Engagement and longevity sorting
Sort by likes, reactions or longest-running ads to surface creatives that have lasted.
Demographic filters
Filter by location, gender and age range of people who saw the ads.
Why use AdSpy?
- It gives detailed search on Facebook and Instagram that the free Meta Ad Library does not offer.
- Affiliate filters let you see exactly how competitors promote a specific offer.
- Sorting by engagement and run time helps you find ads that are likely profitable.
- Landing page access helps you study the full funnel, not only the ad.
- One flat plan with very high usage limits keeps costs predictable.
- Comment search can reveal customer objections and questions that inspire new ad copy.
Who is AdSpy best for?
A good fit for
- Affiliate marketers promoting offers on Facebook
- Dropshippers and ecommerce stores testing Meta ads
- Media buyers researching creative angles
- Small agencies running Facebook and Instagram campaigns
- Copywriters looking for proven hooks and angles
Less suited to
- Advertisers who need TikTok, Google or YouTube ad research
- Beginners on a tight budget who can start with free ad libraries
- Teams wanting creative analytics for their own ad accounts
AdSpy pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | Not confirmed |
| Starting price | $149/month |
AdSpy sells one plan with virtually unlimited usage. The site describes the price as an introductory offer that may change.
Prices checked October 2026. Vendors change plans often, so confirm on the official AdSpy pricing page before you buy.
AdSpy pros and cons
Pros
- Very deep search options for Facebook and Instagram ads
- Affiliate-specific filters that few rivals match
- Simple single-plan pricing with high limits
Cons
- Covers only Meta platforms
- Relatively expensive for solo marketers just starting out
- Little public information about the company behind it
- No trial or refund terms are stated on the homepage
AdSpy integrations and platforms
Available on
AdSpy alternatives
See the full shortlist in Best Ad Spy Tools.
AdSpy FAQ
Is AdSpy free?
No. AdSpy does not list a free plan on its site. It offers one paid plan at $149 per month with virtually unlimited usage, which the company describes as an introductory price. If you only need occasional research, the free Meta Ad Library can cover basic needs before you pay for AdSpy.
What is AdSpy used for?
AdSpy is used to research Facebook and Instagram ads that other advertisers are running. Marketers search by keyword, domain, advertiser or comment text, then filter by engagement, country or affiliate network. The goal is to find proven creatives, hooks and offers, and to see which landing pages competitors send traffic to.
Does AdSpy cover TikTok or Google ads?
No. AdSpy focuses on Facebook and Instagram ads only. If you need research across TikTok, YouTube, Google or other networks, tools such as BigSpy or PowerAdSpy cover more channels. AdSpy trades breadth for very detailed search and filtering on Meta platforms.
AdSpy vs BigSpy: what's the difference?
AdSpy specializes in Facebook and Instagram, with strong affiliate filters and comment search, on one $149 monthly plan. BigSpy covers many more networks, including TikTok, Google and YouTube, and offers a free plan plus tiered paid plans. AdSpy suits Meta-focused affiliates, while BigSpy suits marketers who want wider coverage.
Is AdSpy good for affiliate marketing?
Yes. AdSpy is built with affiliates in mind. You can filter ads by affiliate network, affiliate ID and offer ID, which shows how others promote the same offer and which landing pages they use. That makes it easier to find angles that work before spending your own budget.
Sources
This overview is based on AdSpy's official website and documentation, checked October 2026.