What is Zoko?
Zoko is a WhatsApp commerce platform built for Shopify brands that want to sell, market and support customers from one WhatsApp number. It is listed on the Shopify App Store and connects directly to a store's catalog and order events. Merchants use Zoko to recover abandoned carts, send broadcasts, take orders in chat and answer support questions from a shared inbox.
The product has three parts. ZokoChat is the team inbox with catalogs, carts, payments, broadcasts and click-to-WhatsApp ads. Zoko Flows automates retention journeys triggered by Shopify events, such as cart recovery and cash-on-delivery to prepaid conversion. ZokoAI adds agents named Guru for FAQs, Wismo for order tracking and Sello for taking orders. Zoko has offices in the United States and India.
Zoko at a glance
How does Zoko work?
- Install and connect
Add Zoko from the Shopify App Store, start the 7-day trial and connect your WhatsApp number.
- Sync your catalog
Shopify products and orders sync so customers can browse and buy inside WhatsApp.
- Turn on flows
Enable essential flows for abandoned carts, order updates and COD confirmation, or add premium flows.
- Run campaigns
Send broadcasts to tagged segments and run click-to-WhatsApp ads to bring in new shoppers.
- Add AI agents
Switch on Guru, Wismo or Sello to answer questions, track orders and take sales automatically.
Zoko key features
ZokoChat team inbox
A shared inbox with auto-distribution, custom inboxes, quick replies and business hours.
Zoko Flows
Shopify-triggered automations for cart recovery, COD-to-prepaid conversion and post-purchase messages.
ZokoAI agents
Guru answers FAQs, Wismo handles order tracking and Sello takes orders in chat, each priced as an add-on.
Broadcasts and segments
Bulk WhatsApp campaigns sent to customers grouped by tags and segments.
WhatsApp catalog and payments
Customers browse products, build carts and pay without leaving WhatsApp.
Click-to-WhatsApp ads
Ads on Meta that open a chat with your store.
API, webhooks and analytics
Developer access plus detailed reporting on every plan.
Why use Zoko?
- Deep Shopify integration means store events can trigger WhatsApp messages without custom code.
- Every feature is included on every plan, so smaller brands are not locked out of tools.
- The Starter plan has no per-agent fees, which suits growing support teams.
- COD-to-prepaid flows help reduce failed cash-on-delivery orders.
- AI agents for tracking and ordering reduce repetitive support work.
Who is Zoko best for?
A good fit for
- Shopify stores of all sizes
- D2C brands that sell heavily through WhatsApp
- Stores in markets with high cash-on-delivery usage
- Ecommerce teams wanting retention flows tied to store events
Less suited to
- Businesses not on Shopify, since the product is built around it
- Service businesses that need lead pipelines and appointment booking
- Brands wanting AI agents with flat pricing, as they charge per resolution or order
Zoko pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 7 days |
| Starting price | $49.99/month (Starter) |
Plus ($79.99) and Elite ($139.99) lower per-conversation markups and include more free agents, while Starter adds a $0.015 markup per conversation. Meta fees, Instagram and AI agents are billed separately.
Prices checked October 2026. Vendors change plans often, so confirm on the official Zoko pricing page before you buy.
Zoko pros and cons
Pros
- Built specifically for Shopify brands
- All features available on every plan
- Strong retention flows including COD conversion
- No agent fees on the Starter plan
Cons
- Limited value for non-Shopify businesses
- Branding appears on catalog, widget and pop-ups
- AI agents and premium flows add usage-based costs
Zoko integrations and platforms
Works with
Available on
Zoko alternatives
See the full shortlist in Best WhatsApp Marketing Software.
Zoko FAQ
Is Zoko free?
No. Zoko does not have a free plan, but it offers a 7-day free trial with no contract. Paid plans start with Starter at $49.99 per month, with Plus at $79.99 and Elite at $139.99. WhatsApp message fees are paid directly to Meta, and AI agents are add-ons.
What is Zoko used for?
Zoko is used by Shopify brands to sell, market and support customers on WhatsApp. Merchants run broadcasts and click-to-WhatsApp ads, automate abandoned cart and order update flows, let customers buy from a WhatsApp catalog, and use AI agents to answer FAQs, track orders and take sales.
Does Zoko integrate with Shopify?
Yes. Shopify is Zoko's core integration. It is listed on the Shopify App Store, syncs your catalog and uses Shopify events to trigger automated flows such as cart recovery and order confirmations. Flows can also work with apps like Judge.me, and a developer API is available.
Zoko vs Interakt: what's the difference?
Both serve ecommerce brands on WhatsApp. Zoko is built mainly for Shopify, with every feature on every plan and AI agents for ordering and tracking. Interakt supports Shopify and WooCommerce and adds a sales CRM and Instagram automation, with features split across plan tiers.
Is Zoko good for small Shopify stores?
Zoko can suit small Shopify stores because the Starter plan includes all features and unlimited agents without per-agent fees. The trade-off is a small markup on each conversation. As volume grows, the Plus and Elite plans remove that markup for a set number of conversations.
Sources
This overview is based on Zoko's official website and documentation, checked October 2026.